Kool-Aid’s latest brand campaign, called "Smile. It's Kool-Aid," introduces a new look and feel for the brand as well as for its spokespitcher, Kool-Aid Man, in time for its launch of Kool-Aid Liquid Drink Mix.
Sony Electronics is expanding its retail footprint by opening three newly remodeled Sony Stores and several brand new Sony Gallery experiences. The company also unveiled a smaller-store format called Sony Gallery.
Tempur-Pedic has partnered with HGTV to feature a wide range of sleep products in the first-ever HGTV Smart Home, which showcases the latest products in home technology, coupled with eco-friendly features.
Timothy Breene, former chief strategy and corporate development officer and founder and CEO of Accenture Interactive – the fast growing digital media and marketing analytics business – has joined Orchestro’s board of directors to help enable brands worldwide to act with the speed and agility needed to win every inch in today’s tightly matched market.