Under Armour is going back to its roots — grassroots football, that is — in its latest global marketing campaign. Things kick off with a 60-second spot called, "Ready for August," which will serve as the centerpiece of phase two of the I Will campaign.
Multichannel home furnishings specialty retailer has tapped Kewill, a leading provider of software for supply chain execution, to help it consistently manage domestic and international shipments from multiple shipping locations across North America.
Kid Brands' EVP and COO Kerry Carr is about to take on a third title at the company as its new CFO. The news comes amid the company's announcement that it has sold the Russ and Applause brands to Larsen and Bowman Holdings for $1.25 million.
Molson Coors Brewing Company has appointed former human resources director of Vodafone Vicky Cookson as the company’s chief people officer for Molson Coors Europe, based in Prague, Czech Republic, effective Sept. 1.
Hasbro and Electronic Arts have taken their relationship to the next level and extended their agreement, which will see EA develop several of Hasbro’s bestselling gaming brands for mobile platforms globally.