The Oscar Mayer Wienermobiles, the country’s longest-running mobile marketing campaign, are trying out a different type of mobile space with the brand’s launch of its first-ever Wienermobile Run program.
Wolverine Worldwide reported record revenue and strong earnings performance for its second fiscal quarter ended June 15. The quarter included a full 12-week contribution from the company's recently acquired Sperry Top-Sider, Saucony, Stride Rite and Keds brands.
Under Armour is going back to its roots — grassroots football, that is — in its latest global marketing campaign. Things kick off with a 60-second spot called, "Ready for August," which will serve as the centerpiece of phase two of the I Will campaign.
Multichannel home furnishings specialty retailer has tapped Kewill, a leading provider of software for supply chain execution, to help it consistently manage domestic and international shipments from multiple shipping locations across North America.
Kid Brands' EVP and COO Kerry Carr is about to take on a third title at the company as its new CFO. The news comes amid the company's announcement that it has sold the Russ and Applause brands to Larsen and Bowman Holdings for $1.25 million.