In a move designed to expand its existing consumer base, Gerber has launched its 2013 photo search, leveraging social media to encourage parents or legal guardians of children up to 48 months of age to participate.
The Hillshire Brands Company will be hosting a panel — “Using Social Tools to Inform Strategies” — at Social Media Week in Chicago Tuesday, Sept. 24. Moderated by entrepreneur and TV personality Bill Rancic, the panel will explore the significance of social insights that impact owned, earned and paid media strategies, and discuss approaches to leveraging the right mix of tools to garner these insights.
Grocery Manufacturers Association has launched www.FactsAboutGMOs.org, a new website about genetically modified food ingredients designed to put consumers’ concerns about their safety and environmental impact to rest.
Webtrends, a global leader in digital marketing soluctions, has appointed David Mitchell as the company’s CEO. Mitchell has more than 25 years of executive management experience in the software industry, and will lead the company's business strategy and worldwide operations.
Kraft Foods Group has promoted Sam Rovit, current EVP of strategy, to EVP and president of the company's Oscar Mayer business unit. Rovit succeeds Nick Meriggioli, who will be leaving the organization in early 2014.
Longstanding household brand names Quilted Northern, Jockey and Dawn are doing something right, namely, employing a mix of traditional and digital marketing strategies which enabled them to outshine trendsetting technology brands, according to Landor’s 2013 Breakaway Brands Study.