Longstanding household brand names Quilted Northern, Jockey and Dawn are doing something right, namely, employing a mix of traditional and digital marketing strategies which enabled them to outshine trendsetting technology brands, according to Landor’s 2013 Breakaway Brands Study.
Vantiv, a leading provider of payment processing services and related technology solutions for merchants and financial institutions of all sizes, has named former PayPal and Visa executive Daniela Mielke as the company's chief strategy officer.
Pampers has upgraded its entire line of diapers, training pants and wipes. The new product enhancements come after the company sponsored a survey of moms to address their concerns of unmet needs for their babies.
Ryder System, a leading commercial transportation and supply chain management solutions provider, has appointed Karen Jones as SVP and chief marketing officer. She will report to chairman and CEO Robert Sanchez.
Brita has become an official supporter of the collaboration launched by the Partnership for a Healthier America and its honorary chair, First Lady Michelle Obama, to encourage everyone to drink water more often.