ECRM compared retail circular advertising in Nov. 2012 versus Nov. 2013 and noted trends occurring across top retail chains. Last month, Toys “R” Us experienced a decrease of more than 65% on the page count and ads per circular metrics.
U.S. shoppers made Cyber Monday the biggest online shopping day in history with a 20.6% increase in online sales, according to the latest cloud-based analytics findings from IBM. Mobile sales led the way, exceeding 17% of total online sales, an increase of 55.4% year-over-year.
Ascena Retail Group, parent company of Lane Bryant, Dressbarn and Justice, may have just reported same store sales growth across all its formats and achieved Thanksgiving weekend sales objectives, but president and CEO David Jaffe remains cautious in his outlook for the remainder of the holiday season.
Online sales on Cyber Monday increased by 16% to $2.29 billion compared to last year, according to Adobe’s Digital Index 2013, and a record 18.3% of those sales came from mobile devices — a surge of 80% compared to last year.
Regional department store operator Gordmans Stores said its fourth quarter same store sales are likely to decline in the mid-single digits after it reported a 6.1% drop in comps for the third quarter ended November 2.
Macy’s is kicking off its fifth annual National Believe Day. As part of Macy's nostalgic Believe campaign, which was inspired by the New York Sun's famous editorial "Yes, Virginia, there is a Santa Claus," National Believe Day was created to spread the season's message of kindness and generosity toward others.