Barnes & Noble faces all the same headwinds as other retailers this holiday season, but its challenges are compounded by the fact that it continues to derive the majority of its revenues from declining sales of physical books.
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More than half of consumers plan to shop on Black Friday this year, although the number has decreased since last year. According to the Deloitte Pre-Thanksgiving Survey, 53% of 1,000 consumers polled will shop on Black Friday, compared to 63% in 2012.
The buzzwords abound — integrated retail, e-commerce — and consumers are becoming increasingly comfortable using these words. No matter what you call it, they are looking for and expecting the same thing: a seamless online to in-store or in-store to online experience.