Walmart will kick off a pre-Black Friday savings event in stores and online at 8 a.m. Friday, Nov. 22. The big box retailer is lowering prices on toys and electronics to match select Black Friday offers from Target, Toys “R” Us and Best Buy one week early.
Walmart is stupid to take on Amazon.com head-to-head in too many areas, according to Wharton marketing professor Stephen Hoch who, along with other members of academia and one retail futurist, weigh in on the competitive situation that promises to impact the entire retail industry.
Walmart managed to achieve its third quarter profit target despite reporting weaker than expected U.S. sales which prompted the company to issue a tepid outlook for fourth quarter sales at Walmart U.S. stores and Sam’s Club units.
Holiday shopping continues to encroach on Thanksgiving with Walmart the latest retailer to reveal plans that its promotional activity will begin at 6 p.m. with an expanded range of featured items, price guarantees, deeper inventory levels and detailed crowd control procedures.
The newest tactic to disparage Walmart by an organization called the Organization United for Respect at Walmart (OUR Walmart) involves race, politics and a convoluted connection to the late Dr. Martin Luther King Jr.
A pricing glitch on Walmart.com this week generated enormous publicity and did more to promote the retailer’s e-commerce business in advance of the holiday season that any of its other marketing efforts.