Walmart’s reputation took a pounding this week when well-intentioned efforts by employees to help co-workers at several stores were distorted by media outlets and a high profile celebrity who lapped up organized labor’s interpretation of the situation.
In keeping with the new holiday tradition of revealing promotions early, Walmart on Friday shared its range of extreme value items and free shipping offers and pushed the start of Cyber Monday to Saturday, November 30.
Bucking a retail industry trend this year, Sam’s Club won’t be open on Thanksgiving Day and on Black Friday it won’t open until 7 a.m. Instead, Sam’s is throwing some new promotional wrinkles at members and non-members including, “Sam’s Sunday,” event to drive sales.
Walmart will kick off a pre-Black Friday savings event in stores and online at 8 a.m. Friday, Nov. 22. The big box retailer is lowering prices on toys and electronics to match select Black Friday offers from Target, Toys “R” Us and Best Buy one week early.
Walmart is stupid to take on Amazon.com head-to-head in too many areas, according to Wharton marketing professor Stephen Hoch who, along with other members of academia and one retail futurist, weigh in on the competitive situation that promises to impact the entire retail industry.
Walmart managed to achieve its third quarter profit target despite reporting weaker than expected U.S. sales which prompted the company to issue a tepid outlook for fourth quarter sales at Walmart U.S. stores and Sam’s Club units.
Holiday shopping continues to encroach on Thanksgiving with Walmart the latest retailer to reveal plans that its promotional activity will begin at 6 p.m. with an expanded range of featured items, price guarantees, deeper inventory levels and detailed crowd control procedures.