Carrie Shea is president of AMG Strategic Advisors and has more 20 years experience providing strategy and organizational advisory services to Fortune 500 consumer products, retail, and manufacturing clients. She specializes in working at the executive team level to produce pragmatic strategic plans that are both visionary and actionable while securing the support of boards and employees. She can be reached at CLShea@acosta.com.
To be successful, growth strategies must go beyond theoretical strategic platitudes, proprietary consumer and shopper insights, robust analytics, and innovative growth platforms; they ultimately must be measurable. To be successful in today’s fast changing world, CPG companies and retailers need to be able to quickly confirm that their strategies are working and, if they are not, quickly regroup and adapt. Strategies today need to be living, evolving blueprints that are continually tested, measured, and reinvented.