Chris Park is a principal with Deloitte Consulting LLP and national consulting leader for sustainability and climate change at Deloitte. This article is based in part on research by Dinah A. Koehler, sustainability and climate change leader, Deloitte Research.
The number of eco-labels in the marketplace continues to grow. According to Ecolabelindex (http://www.ecolabelindex.com/, Oct 27), 426 labels circulate in 246 countries and 25 industries. Most commentators are quick to point out the negative consequences: consumer confusion, disinterest and mistrust.