MasterCard and Syniverse are partnering to deliver a number of mobile and payment services for consumers to use when traveling abroad. The two companies are currently in pilot-phase for an opt-in service that will enable card transactions for users only when they have their mobile device switched on in a specific geolocation abroad.
eBay and billionaire investor Carl Icahn are engaging in a public war of words that was ignited by an open letter Icahn sent to eBay shareholders Monday, Feb. 24. In the letter, Icahn accused eBay CEO John Donahoe of ignoring conflicts of interest on its board and called for the company to spin off PayPal.
Facebook has reached an agreement to acquire WhatsApp, a cross-platform mobile messaging company, for a total of approximately $16 billion, including $4 billion in cash and approximately $12 billion worth of Facebook shares.
Vertical footwear retailer Keds is launching an omnichannel marketing campaign called the “Keds Brave Life Project.” The campaign is aimed at encouraging positive development of girls and young women.