ShopperTrak Spotlight Solutions

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Best practices for implementing in-store analytics in bricks and mortar retail

In this white paper, we'll explore video analytics systems in depth, including design principles and how they are best suited for application in bricks and mortar retail environments.

 

 

Empowering retail intelligence through business analytics

Benchmarking retail health requires an unmistakably holistic approach. Think of it in terms of the human body’s vital signs. Taken alone, key metrics — such as temperature, blood pressure and body mass index — give clues to overall well-being but don’t give anything close to the full story. Understanding the big picture requires more than isolated measurements; it requires knowledge of how each data point compares to a standard.  

 

 

Retail Big Data: Past, present & future

Throughout the past few months, you’ve likely heard the term “Big Data” with some frequency. But what exactly does it mean? More important, what does it mean to retailers? As of now, there is a lot of misinformation about what Big Data is — or isn’t — and why it may impact retail. So let’s begin by setting the standard definition of Big Data. We’ll do this by looking at the “three V’s” that define Big Data.

 

 

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