As part of its American Icons campaign, Macy’s will celebrate the 80th anniversary of the drive-in theater by providing customers with a free showing of “The Smurfs” in pop-up drive-ins at select Macy’s stores and existing drive-in theaters nationwide.

In commemoration of National LGBTQ Pride month, Macy’s and its employees will participate in 23 Pride parades, hold in-store events nationwide celebrating diversity and offer special merchandise to help support the fight for LGBTQ equality.

Pottery Barn Kids, part of Williams-Sonoma’s brands portfolio, has launched its Summer Reading Challenge in partnership with PBS Kids.

Golfsmith International is teeing up for the opening of its first Xtreme golf store in Myrtle Beach, S.C. The 35,000-sq.-ft. space has been designed to encourage customers to try out products in an interactive hi-tech environment before they buy.