Opinion

The future of electronic payments
Apr 06, 2012
In the 1950s, when science fiction writers dreamed about the coming age of...
In the 1950s, when science fiction writers dreamed about the coming age of...
more
Employee engagement in a social media world
Mar 30, 2012
Retailers are now well familiar with social media as a means of engaging...
Retailers are now well familiar with social media as a means of engaging...
more
Credibility in environmental messages begins with certification
Mar 14, 2012
The number of eco-labels in the marketplace continues to grow. According...
The number of eco-labels in the marketplace continues to grow. According...
more
Transforming the CPG and retail consulting industry
Mar 09, 2012
To be successful, growth strategies must go beyond theoretical strategic...
To be successful, growth strategies must go beyond theoretical strategic...
more
Delivering the right combination of relevance and consumer reach
Mar 08, 2012
Why has Google arguably become the most popular advertising platform on...
Why has Google arguably become the most popular advertising platform on...
more
Getting serious about social
Feb 08, 2012
Because social media began as the purview of college kids and hipsters, it...
Because social media began as the purview of college kids and hipsters, it...
more
Making sense of mobile and marketers tendencies
Feb 02, 2012
Mobile marketing has been the “next big thing” long enough that it almost...
Mobile marketing has been the “next big thing” long enough...
more

Featured Viewpoint

Filling the competitive in-home knowledge void: retailer advertising and promotion
With shoppers making fewer trips and impulse purchases, the need to influence...