Content about 4th of July

August 9, 2013

Shopper activity increased last month, as ShopperTrak anticipated. Retail foot traffic increased 5.2% in July compared to June 2013. This is in line with recently reported positive month-over-month retail trends. However, foot traffic for July 2013 dropped compared to the same month in 2012 — with a decrease of 2.3%.

Total U.S. Shopper Traffic in Retail Stores and Malls for July 2013

Shopper activity increased last month, as ShopperTrak anticipated. Retail foot traffic increased 5.2% in July compared to June 2013. This is in line with recently reported positive month-over-month retail trends. However, foot traffic for July 2013 dropped compared to the same month in 2012 — with a decrease of 2.3%.

July 3, 2013

Brand Keys, a customer engagement and research consultancy, has identified the 25 brands consumers regard as the most patriotic.

Brand Keys, a customer engagement and research consultancy, has identified the 25 brands consumers regard as the most patriotic.

Topping the list were Jeep, Hershey and Coca-Cola with Walmart the only retail brand to make the list at number 15.

July 2, 2013

Lowe’s and the USO treated hundreds of servicemen and women and their families to an all-American event headlined by a charity grill-off at Nationals Park to thank the U.S. armed forces and celebrate the Fourth of July.

WASHINGTON — Lowe’s and the USO treated hundreds of servicemen and women and their families to an all-American event headlined by a charity grill-off at Nationals Park to thank the U.S. armed forces and celebrate the Fourth of July. 

Active-duty troops from each branch of the armed services grilled up burgers for the grilling competition.

June 28, 2013

To counteract weak demand for conventional office products, Staples is peddling some decidedly non-traditional office products as part of an expanded assortment billed as, "summer celebration essentials."

To counteract weak demand for conventional office products, Staples is peddling some decidedly non-traditional office products as part of an expanded assortment billed as, "summer celebration essentials."

The company is offering condiments such as ketchup, mayonnaise and mustard along with grills, coolers, bottle openers, patio furniture, salty snacks and disposable cutlery to appeal to Fourth of July shoppers.

June 24, 2013

Macy’s continues preparations for its Fourth of July fireworks display and has tapped New York-based supermarket Fairway Market to be its hospitality partner.

NEW YORK — Macy’s continues preparations for its Fourth of July fireworks display and has tapped New York-based supermarket Fairway Market to be its hospitality partner. 

Fairway will provide dinner, drinks and dessert to the thousands of guests invited by Macy's and to watch the 37th annual Fourth of July fireworks display from a prime location on the Westside of Manhattan.

May 14, 2013

The Fourth of July fireworks extravaganza is not the only patriotic item on Macy’s all-American agenda. The retailer is launching its American Icons campaign, featuring American-inspired merchandise, Wednesday, May 15.

NEW YORK — The Fourth of July fireworks extravaganza is not the only patriotic item on Macy’s all-American agenda. The retailer is launching its American Icons campaign, featuring American-inspired merchandise, Wednesday, May 15.  

The campaign includes launch parties, “pop up” drive-in movies, cross-country road trips, Major and Minor League baseball events, grilling competitions, sweepstakes and a fundraising program to benefit America’s veterans. 

May 10, 2013

Macy’s is getting help from singer, songwriter and dancer Usher in curating the concept, music and design of the 37th annual Macy’s 4th of July Fireworks. The retailer’s fireworks spectacular is the nation’ largest patriotic pyrotechnic display.

NEW YORK — Macy’s is getting help from singer, songwriter and dancer Usher in curating the concept, music and design of the 37th annual Macy’s 4th of July Fireworks. The retailer’s fireworks spectacular is the nation’ largest patriotic pyrotechnic display.

August 10, 2012

With the start of Back to School promotions, (and taking JCPenney out of the mix) we witnessed increase in page count that was driven mainly by significant increases in Walmart’s and Sears’ page counts.

With the start of Back to School promotions, (and taking JCPenney out of the mix) we witnessed increase in page count that was driven mainly by significant increases in Walmart’s and Sears’ page counts.

JCPenney has been drastically altering their promotional strategy in past couple of months, however this month, the store did not promote at all, causing curiosity for many customers. (It should be noted that JCPenney did release circulars the week of July 29th that will be counted in the August report.)

August 6, 2012

This July, Americans celebrated their independence with barbeques, fireworks and shopping. With Independence Day, July 4, falling on a Wednesday, more consumers than usual took the entire week off. This extra vacation time provided more free time to shop compared to last year’s Fourth of July holiday. July’s retail foot traffic increased 8.1% compared to the previous month and increased 4.6% compared to the same period last year.

Total U.S. shopper traffic in retail stores and malls for July 2012

This July, Americans celebrated their independence with barbeques, fireworks and shopping. With Independence Day, July 4, falling on a Wednesday, more consumers than usual took the entire week off. This extra vacation time provided more free time to shop compared to last year’s Fourth of July holiday. July’s retail foot traffic increased 8.1% compared to the previous month and increased 4.6% compared to the same period last year.

June 27, 2011

Target shoppers whose Fourth of July activities involve more than eating Doritos and drinking Coke can expect to pay considerably more than last year.

Target shoppers whose Fourth of July activities involve more than eating Doritos and drinking Coke can expect to pay considerably more than last year. The company is again offering Doritos at two bags for $4, although this year the bag contains 11.5 ounces of product compared with 12 ounces last year, and Coke products are being offered at three 12-packs for $9 as opposed to last year’s comparable promotion of Pepsi product 12-packs for $3.