Content about ACCESS

August 29, 2013

Retailers will be promoting early and often during the upcoming holiday season, especially with six fewer days between Thanksgiving and Christmas, and mobile is sure to play an even greater role this year than it did in 2012.

Retailers will be promoting early and often during the upcoming holiday season, especially with six fewer days between Thanksgiving and Christmas, and mobile is sure to play an even greater role this year than it did in 2012.

August 27, 2013

Total m-commerce spending is poised to exceed $25 billion this year following a 24% surge in second quarter smartphone and tablet enabled sales that pushed estimated spending to $4.7 billion, according to digital measurement provider comScore.

Total m-commerce spending is poised to exceed $25 billion this year following a 24% surge in second quarter smartphone and tablet enabled sales that pushed estimated spending to $4.7 billion, according to digital measurement provider comScore.

The firm said m-commerce spending in the first half of the year totaled $10.6 billion, representing 10% of total digital commerce during that time. With the expected seasonal surge coming in the fourth quarter, m-commerce spending could surpass $25 billion for the full year, according to comScore’s estimates.

September 20, 2012

Eighty percent of smarthphone users access retail content on their devices and Walmart is the third most popular destination, according to research from comScore Mobile Metrix 2.0.

Eighty percent of smarthphone users access retail content on their devices and Walmart is the third most popular destination, according to research from comScore Mobile Metrix 2.0.

The firm’s study found that 4 in every 5 smartphone users – 85.9 million in total – accessed retail content on their device in July. That figure is only going to increase, especially in the coming months as this year promises to be the most mobile Christmas yet.