Content about Acronyms

The Polaroid company may have went through its share of financial difficulties, but there is plenty of equity left in the brand name and Walmart’s Asda unit is looking to capitalize on it this month with a new line of consumer electronics.

Asda this week began offering an exclusive range of CE items including televisions, media players and audio equipment under the Polaroid brand.

Wal-Mart Stores is making strides across the Atlantic, as its Asda division is taking more of the grocery market share in the United Kingdom from rival Tesco.

According to a report from research firm Kantar Worldpanel, for the 12-week period ended March 18, Asda's share of the market grew to 17.9% on top of a year-over-year growth rate of 7.8%. By comparison, Tesco's growth rate of 2.7% lags behind the overall grocery market, which is growing at 4%.

LONDON — Real customers from Walmart's Asda division will be a part of Dove's billboard advertising campaign. 

Ten models were chosen as the winners of a competition that ran through Asda earlier this year. Winners were treated to a makeover, colour consultation and professional hair styling before they stepped in front of the camera. George, Asda's clothing division, provided the attire for the shoot. 

LONDON — Wal-Mart Stores' Asda division Asda confirmed that it was exploring opportunities to franchise its George at Asda range in markets overseas.

The company expects to announce its first overseas franchising partner in the next few months with the intention of establishing a small number of pilot stores in the Middle East in the first half of 2012.

George currently accounts for around half of Asda’s general merchandise sales and is already a growing global brand through Walmart stores in seven countries worldwide, the company reported.

LONDON - A Tuesday report by the Financial Times said that Andy Bond, former CEO of Asda, has left his post of part-time chairman of the United Kingdom’s second biggest supermarket by market share, a position that he has held for less than a year.

The report also said that Bond will leave Walmart as well, which owns Asda, once its $2.4 billion deal to acquire a majority stake in South Africa’s Massmart is complete around the end of March.