Content about Adidas

March 22, 2013

2XU, a manufacturer of high performance athletic apparel, has named Kevin Roberts CEO of the company.

CARLSBAD, Calif. — 2XU, a manufacturer of high performance athletic apparel, has named Kevin Roberts CEO of the company. 

"2XU represents the pursuit of an incredible global business opportunity," said Roberts. "I greatly value the entrepreneurial culture of the brand and will continue to foster it moving forward."

March 18, 2013

Champs Sports and Adidas Originals are launching the latest Adicolor Collection with a first-of-its-kind, advertising campaign inspired by the micro-blogging site, Tumblr, featuring three of the hottest tastemakers in professional sports.

BRADENTON, Fla. — Champs Sports and Adidas Originals are launching the latest Adicolor Collection with a first-of-its-kind, advertising campaign inspired by the micro-blogging site, Tumblr, featuring three of the hottest tastemakers in professional sports. A 30-second television commercial starring Damian Lillard of the Portland Trail Blazers, Iman Shumpert of the New York Knicks and Von Miller of the Denver Broncos premiered Thursday, Mar. 14 during the TNT broadcast of the Knicks vs. Blazers NBA game.

March 18, 2013

Champs Sports and Adidas Originals are launching the latest Adicolor Collection with a first-of-its-kind, advertising campaign inspired by the micro-blogging site, Tumblr, featuring three of the hottest tastemakers in professional sports.

BRADENTON, Fla. — Champs Sports and Adidas Originals are launching the latest Adicolor Collection with a first-of-its-kind, advertising campaign inspired by the micro-blogging site, Tumblr, featuring three of the hottest tastemakers in professional sports. A 30-second television commercial starring Damian Lillard of the Portland Trail Blazers, Iman Shumpert of the New York Knicks and Von Miller of the Denver Broncos premiered Thursday, Mar. 14 during the TNT broadcast of the Knicks vs. Blazers NBA game.

October 17, 2012

Adidas has named Justin Bieber as the face of its Neo label.

HERZOGENAURACH, GERMANY — Adidas has named Justin Bieber as the face of its Neo label.

As part of his two-year agreement with Adidas, Bieber will make appearances for the label in its major markets throughout 2013 and share its latest news and collections through his vast social media reach. He will front Neo's seasonal campaigns under its "Live Your Style" positioning, with spring/summer 2013 to debut in February.

October 17, 2012

Adidas has named Justin Bieber as the face of its Neo label.

HERZOGENAURACH, GERMANY — Adidas has named Justin Bieber as the face of its Neo label.

As part of his two-year agreement with Adidas, Bieber will make appearances for the label in its major markets throughout 2013 and share its latest news and collections through his vast social media reach. He will front Neo's seasonal campaigns under its "Live Your Style" positioning, with spring/summer 2013 to debut in February.

September 19, 2012

SINGAPORE and ATLANTA — RedPrairie, a global supply chain and retail technology provider, announced that Adidas, a global leader in state-of-the-art sports footwear, apparel and accessories, has gone live with RedPrairie Workforce Management (WFM) at its Singapore retail locations. Adidas will leverage RedPrairie WFM to increase employee productivity and optimize scheduling to help adidas deliver optimal customer service to Singapore consumers.

September 19, 2012

SINGAPORE and ATLANTA — RedPrairie, a global supply chain and retail technology provider, announced that Adidas, a global leader in state-of-the-art sports footwear, apparel and accessories, has gone live with RedPrairie Workforce Management (WFM) at its Singapore retail locations. Adidas will leverage RedPrairie WFM to increase employee productivity and optimize scheduling to help adidas deliver optimal customer service to Singapore consumers.

June 18, 2012

Callaway Golf Company has named Harry Arnett as SVP marketing.

CARLSBAD, Calif. — Callaway Golf Company has named Harry Arnett as SVP marketing. In this role, Arnett assumes leadership of the company's global marketing, communications and go-to-market functions.  The announcement was made by Chip Brewer, president and CEO, Callaway Golf.

March 23, 2011

Adidas has announced the launch of its newest running shoe, the ClimaCool Ride.

PORTLAND, Ore. -- Adidas has announced the launch of its newest running shoe, the ClimaCool Ride. The shoe features 360-degree ventilation, attacking the main cause of runners' discomfort – high humidity and temperature, the company reported. The shoe is available in 26 colors.