Content about Adidas

January 23, 2015

Footwear retailer sales could be in for a “Boost” this spring thanks to a pricy introduction from Adidas backed by some big name athletes and a bold marketing claim. 

Footwear retailer sales could be in for a “Boost” this spring thanks to a pricy introduction from Adidas backed by some big name athletes and a bold marketing claim.

Adidas contends its new Ultra BOOST shoe is “the greatest running shoe ever,” and for $180 it better be. It goes on sale next month in time for the Spring running season.

January 23, 2015

Footwear retailer sales could be in for a “Boost” this spring thanks to a pricy introduction from Adidas backed by some big name athletes and a bold marketing claim. 

Footwear retailer sales could be in for a “Boost” this spring thanks to a pricy introduction from Adidas backed by some big name athletes and a bold marketing claim.

Adidas contends its new Ultra BOOST shoe is “the greatest running shoe ever,” and for $180 it better be. It goes on sale next month in time for the Spring running season.

November 20, 2014

As the NBA season gets fully under way, Lids is looking to capitalize on fan excitement by offering customizable and personalized NBA apparel and headwear for the first time ever. 

As the NBA season gets fully under way, specialty retailer Lids is looking to capitalize on fan excitement by offering customizable and personalized NBA apparel and headwear for the first time ever.  

Shoppers will be able to customize the new Adidas NBA Swingman jersey with the name and number of any NBA player, or personalize the jersey with their own name and number in more than 70 Lids stores nationwide. Player-customization or personalization of NBA team logo Adidas and Mitchell & Ness headwear will also be an option in more than 800 U.S. Lids stores.  

September 10, 2014

Adidas has enlisted marketing technology company Unruly for its latest #predatorinstinct campaign, and as part of the partnership is piloting Unruly’s new In-Feed format. The new format adapts to the look and feel of a Web page in real time across the Open Web.

Adidas has enlisted marketing technology company Unruly for its latest #predatorinstinct campaign, and as part of the partnership is piloting Unruly’s new In-Feed format. The new format adapts to the look and feel of a Web page in real time across the Open Web.

September 10, 2014

Adidas has enlisted marketing technology company Unruly for its latest #predatorinstinct campaign, and as part of the partnership is piloting Unruly’s new In-Feed format. The new format adapts to the look and feel of a Web page in real time across the Open Web.

Adidas has enlisted marketing technology company Unruly for its latest #predatorinstinct campaign, and as part of the partnership is piloting Unruly’s new In-Feed format. The new format adapts to the look and feel of a Web page in real time across the Open Web.

August 6, 2014

The shopping habits of today’s consumers have changed; retailers must be able to provide the product information they want through one or more of the marketing channels they may frequent — and all of those communications must be consistent with the physical in-store experience.

The shopping habits of today’s consumers have changed; retailers must be able to provide the product information they want through one or more of the marketing channels they may frequent — and all of those communications must be consistent with the physical in-store experience. That means new merchandising tactics are being embraced by industry leaders who are turning to digital signage to enhance the shopper experience and achieve competitive differentiation.

July 30, 2014

Global fitness brand Reebok is expanding its retail footprint in New York with a new 3,070-sq.-ft. FitHub in Union Square.

Global fitness brand Reebok is expanding its retail footprint in New York with a new 3,070-sq.-ft. FitHub in Union Square.

Reebok first unveiled the new retail store concept at a pilot location in New York’s 5th Ave., in 2012, and has since expanded throughout the city with locations in the Upper East Side; Paramus, N.J.; and White Plains, N.Y.

June 26, 2014

The Sports Authority enlisted the aid of current and former San Francisco 49ers greats to promote awareness of 18 stores it remodeled recently in the Bay Area.

The Sports Authority enlisted the aid of current and former San Francisco 49ers greats to promote awareness of 18 stores it remodeled recently in the Bay Area.

Grand re-opening festivities were scheduled for the 18 stores beginning on Saturday, June 28. Each of the remodeled stores features an intuitive design and specialty sport shops with products from top brands like Nike, Under Armour, Adidas and The North Face, according to the company.

April 9, 2014

Sports Authority opened two locations in Puerto Rico — on in San Juan and the other in Carolina — early this week, bringing the total number of stores on the island to three. The stores are located in the Plaza Las Américas and Plaza Carolina shopping centers, respectively.

Sports Authority opened two locations in Puerto Rico — on in San Juan and the other in Carolina — early this week, bringing the total number of stores on the island to three. The stores are located in the Plaza Las Américas and Plaza Carolina shopping centers, respectively.

According to the company, both locations are equipped with improved store designs for effortless navigation and offer extensive product selections. The stores will feature specialty sport shops with products from brands including Nike, Under Armour, Puma, Adidas and Columbia.

September 20, 2013

Shopko is turning to Innotrac Corporation, a commerce provider that integrates digital technology, fulfillment, contact center and business intelligence solutions, to help the retailer bolster its e-commerce business.

Shopko is turning to Innotrac Corporation, a commerce provider that integrates digital technology, fulfillment, contact center and business intelligence solutions, to help the retailer bolster its e-commerce business.

The retailer carries products in a broad range of categories including apparel, electronics, health and beauty, home goods, toys and sporting goods and furniture. Shopko manufactures its own private label brands and in addition to carrying name brands such as Keurig, Adidas, Reebok, Kitchen Aid, Fisher-Price and Sony.

July 12, 2013

Columbia Sportswear Company has appointed Russ Hopcus as SVP of North American sales, a newly created position that will report directly to president and CEO Tim Boyle, effective July 29.

PORTLAND, Ore. — Columbia Sportswear Company has appointed Russ Hopcus as SVP of North American sales, a newly created position that will report directly to president and CEO Tim Boyle, effective July 29.

In this new role, Hopcus will develop and execute wholesale sales and distribution strategies for the company’s Columbia and Sorel brands in the U.S. and Canada.

March 22, 2013

2XU, a manufacturer of high performance athletic apparel, has named Kevin Roberts CEO of the company.

CARLSBAD, Calif. — 2XU, a manufacturer of high performance athletic apparel, has named Kevin Roberts CEO of the company. 

"2XU represents the pursuit of an incredible global business opportunity," said Roberts. "I greatly value the entrepreneurial culture of the brand and will continue to foster it moving forward."

March 18, 2013

Champs Sports and Adidas Originals are launching the latest Adicolor Collection with a first-of-its-kind, advertising campaign inspired by the micro-blogging site, Tumblr, featuring three of the hottest tastemakers in professional sports.

BRADENTON, Fla. — Champs Sports and Adidas Originals are launching the latest Adicolor Collection with a first-of-its-kind, advertising campaign inspired by the micro-blogging site, Tumblr, featuring three of the hottest tastemakers in professional sports. A 30-second television commercial starring Damian Lillard of the Portland Trail Blazers, Iman Shumpert of the New York Knicks and Von Miller of the Denver Broncos premiered Thursday, Mar. 14 during the TNT broadcast of the Knicks vs. Blazers NBA game.

March 18, 2013

Champs Sports and Adidas Originals are launching the latest Adicolor Collection with a first-of-its-kind, advertising campaign inspired by the micro-blogging site, Tumblr, featuring three of the hottest tastemakers in professional sports.

BRADENTON, Fla. — Champs Sports and Adidas Originals are launching the latest Adicolor Collection with a first-of-its-kind, advertising campaign inspired by the micro-blogging site, Tumblr, featuring three of the hottest tastemakers in professional sports. A 30-second television commercial starring Damian Lillard of the Portland Trail Blazers, Iman Shumpert of the New York Knicks and Von Miller of the Denver Broncos premiered Thursday, Mar. 14 during the TNT broadcast of the Knicks vs. Blazers NBA game.

October 17, 2012

Adidas has named Justin Bieber as the face of its Neo label.

HERZOGENAURACH, GERMANY — Adidas has named Justin Bieber as the face of its Neo label.

As part of his two-year agreement with Adidas, Bieber will make appearances for the label in its major markets throughout 2013 and share its latest news and collections through his vast social media reach. He will front Neo's seasonal campaigns under its "Live Your Style" positioning, with spring/summer 2013 to debut in February.

October 17, 2012

Adidas has named Justin Bieber as the face of its Neo label.

HERZOGENAURACH, GERMANY — Adidas has named Justin Bieber as the face of its Neo label.

As part of his two-year agreement with Adidas, Bieber will make appearances for the label in its major markets throughout 2013 and share its latest news and collections through his vast social media reach. He will front Neo's seasonal campaigns under its "Live Your Style" positioning, with spring/summer 2013 to debut in February.

September 19, 2012

SINGAPORE and ATLANTA — RedPrairie, a global supply chain and retail technology provider, announced that Adidas, a global leader in state-of-the-art sports footwear, apparel and accessories, has gone live with RedPrairie Workforce Management (WFM) at its Singapore retail locations. Adidas will leverage RedPrairie WFM to increase employee productivity and optimize scheduling to help adidas deliver optimal customer service to Singapore consumers.

September 19, 2012

SINGAPORE and ATLANTA — RedPrairie, a global supply chain and retail technology provider, announced that Adidas, a global leader in state-of-the-art sports footwear, apparel and accessories, has gone live with RedPrairie Workforce Management (WFM) at its Singapore retail locations. Adidas will leverage RedPrairie WFM to increase employee productivity and optimize scheduling to help adidas deliver optimal customer service to Singapore consumers.

June 18, 2012

Callaway Golf Company has named Harry Arnett as SVP marketing.

CARLSBAD, Calif. — Callaway Golf Company has named Harry Arnett as SVP marketing. In this role, Arnett assumes leadership of the company's global marketing, communications and go-to-market functions.  The announcement was made by Chip Brewer, president and CEO, Callaway Golf.

March 23, 2011

Adidas has announced the launch of its newest running shoe, the ClimaCool Ride.

PORTLAND, Ore. -- Adidas has announced the launch of its newest running shoe, the ClimaCool Ride. The shoe features 360-degree ventilation, attacking the main cause of runners' discomfort – high humidity and temperature, the company reported. The shoe is available in 26 colors.