Content about Advertising

April 16, 2014

Office Depot has won an Internet Advertising Competition Award (IAC) for “Best Retail Social Media Campaign” from the Web Marketing Association.

Office Depot has won an Internet Advertising Competition Award (IAC) for “Best Retail Social Media Campaign” from the Web Marketing Association.

The award recognizes Office Depot’s innovative digital campaign supporting back-to-school with Office Depot’s “#Together Against Bullying” collaboration with the band One Direction.

April 16, 2014

Shoe Carnival is collaborating with Lifetime’s “Devious Maids” to further promote the company’s first national, integrated advertising campaign. The advertising campaign coincides with the season two premiere of the series, which will debut Sunday, April 20, at 10 p.m. EDT/PDT.

Shoe Carnival is collaborating with Lifetime’s “Devious Maids” to further promote the company’s first national, integrated advertising campaign. The advertising campaign coincides with the season two premiere of the series, which will debut Sunday, April 20, at 10 p.m. EDT/PDT.

April 16, 2014

Increased personalization is at the root of the latest upgrade to ShopSavvy’s mobile shopping platform allowing users greater targeting of in-store contextual ads.

Increased personalization is at the root of the latest upgrade to ShopSavvy’s mobile shopping platform allowing users greater targeting of in-store contextual ads.

ShopSavvy, the world’s largest mobile shopping platform, said its AdOns advertising network was enhanced to support iBeacon integration allowing greater personalization. Apple’s iBeacon technology uses Bluetooth and location-based services to ping nearby smart phones with advertisements, coupons, or messages. The technology is available on both the Apple, and Android operating system.

April 7, 2014

Maybelline New York has chosen model Marloes Horst to be the new face of the brand. Horst joins a roster of spokeswomen, including Christy Turlington and Emily DiDonato.

Maybelline New York has chosen model Marloes Horst to be the new face of the brand. Horst joins a roster of spokeswomen, including Christy Turlington and Emily DiDonato.

"Marloes embodies the Maybelline New York woman with her passion for makeup and her New York City energy and ambition," says Jerome Bruhat, global brand president of Maybelline New York.

March 26, 2014

With Apple’s introduction of Airdrop and iBeacon, shopping mall owners, retailers and brands have turned to Bluetooth 4.0 Low Energy (BLE) and the newest class of location-based mobile advertising opportunities enabled by the technology.

With Apple’s introduction of Airdrop and iBeacon, shopping mall owners, retailers and brands have turned to Bluetooth 4.0 Low Energy (BLE) and the newest class of location-based mobile advertising opportunities enabled by the technology. As a leading company invested in delivering mobile ubiquity by integrating Bluetooth, Wi-Fi, NFC and QR, Mobiquity Technologies has release of its partner software development kit (SDK) designed to allow retailers and brands to leverage Mobiquity Networks’ Bluetooth LE Beacon network.

March 26, 2014

Leading brands are retailers were recognized for their effectiveness in marketing communications Tuesday night in Chicago when the fourth annual North American Shopper Marketing Effie Awards were held at the Path to Purchase Institute’s annual Shopper Marketing Summit.

Leading brands are retailers were recognized for their effectiveness in marketing communications Tuesday night in Chicago when the fourth annual North American Shopper Marketing Effie Awards were held at the Path to Purchase Institute’s annual Shopper Marketing Summit.

March 4, 2014

ECRM compared retail circular advertising in February 2013 versus February 2014 and noted trends occurring across top retail chains. The home improvement retailers have continued to reverse trends from 2013.

ECRM compared retail circular advertising in February 2013 versus February 2014 and noted trends occurring across top retail chains. The home improvement retailers have continued to reverse trends from 2013. Home Depot doubled its page count and slightly decreased ads per page, leading to longer, slightly less dense circulars. Despite this, Home Depot still ran less than a quarter of the number of pages that Lowe’s ran, largely due to Lowe’s running three circulars to Home Depot’s one.

February 24, 2014

Single Touch Systems, a technology-based mobile media solutions provider, has named Adam Meshekow as head of national retail sales.

Single Touch Systems, a technology-based mobile media solutions provider, has named Adam Meshekow as head of national retail sales.

Meshekow will be responsible for the company's direct sales and marketing efforts and will work with management to help architect plans for future client engagement and product development and deployment.

February 14, 2014

Mars Advertising has made changes to its team of shopper marketing experts in an effort to capitalize on a year during which the company expanded its portfolio of high profile clients and reported “solid” growth.

Mars Advertising has made changes to its team of shopper marketing experts in an effort to capitalize on a year during which the company expanded its portfolio of high profile clients and reported “solid” growth.

February 3, 2014

A proliferation in the ways shoppers engage with retailers and consume content across platforms has transformed traditional marketing and spawned new approaches to measuring advertising effectiveness.

A proliferation in the ways shoppers engage with retailers and consume content across platforms has transformed traditional marketing and spawned new approaches to measuring advertising effectiveness.

This week digital measurement leader comScore said it had joined with the Coalition for Innovative Media Measurement (CIMM) to expand a cross-platform measurement service that provides a continuous view and measurement of media suage across TV, radio, desktop, smartphone and mobile.

February 3, 2014

ECRM compared retail circular advertising in January 2013 versus January 2014 and noted trends occurring across top retail chains. The home improvement retailers appear to have reversed course somewhat.

ECRM compared retail circular advertising in January 2013 versus January 2014 and noted trends occurring across top retail chains. The home improvement retailers appear to have reversed course somewhat. In previous months, Home Depot focused on smaller, denser circulars while Lowe’s typically featured many pages with few ads on each. While this is still generally true, Home Depot saw a moderate 25% increase in circular page count and Lowe’s doubled its number of ads per page and per circular.

January 24, 2014

Following its fourth-quarter results, Kimberly-Clark plans to pursue targeted growth initiatives and support growth opportunities with increased advertising and research spending.

Following its fourth-quarter results, Kimberly-Clark plans to pursue targeted growth initiatives and support growth opportunities with increased advertising and research spending.

The company’s net sales of $5.3 billion were even with the year-ago period. Organic sales, which exclude the impact of changes in foreign currency exchange rates and lost sales as a result of European strategic changes and pulp and tissue restructuring actions, rose 5%, including an 11% increase in K-C International.  

January 7, 2014

ECRM compared retail circular advertising in December 2012 versus December 2013 and noted trends occurring across top retail chains. Last year, Home Depot did not run any circular promotions for the month of December and instead chose to coast on Web and email promotions.

ECRM compared retail circular advertising in December 2012 versus December 2013 and noted trends occurring across top retail chains. Last year, Home Depot did not run any circular promotions for the month of December and instead chose to coast on Web and email promotions. These electronic offers featured 50%-off promotions, as well as one-day-only sales. Although this online-only behavior was not repeated, Web and email remained Home Depot’s main focus: a short circular with a four day duration was run on Dec. 1 with a Cyber Monday theme.

December 19, 2013

Walmart dominated the airwaves this holiday season and the investment paid off, according to advertising measurement firm Ace Metrix which compiled a list of the most effective holiday ads.

Walmart dominated the airwaves this holiday season and the investment paid off, according to advertising measurement firm Ace Metrix which compiled a list of the most effective holiday ads.

Walmart topped the list with a heartwarming spot called Christmas Magic which featuring a selfless child donating a toy he desired to the Salvation Army only to discover he was the recipient of the same toy on Christmas Day. Walmart aired more than 40 unique pieces of holiday-themed creative this season, making it the most prolific advertiser of the season, according to Ace Metrix.

December 13, 2013

The Campbell Soup Company has appointed Yin Woon Rani to the newly created role of VP of integrated marketing, effective Jan. 2, 2014. She will be based at Campbell’s world headquarters in Camden, N.J.

The Campbell Soup Company has appointed Yin Woon Rani to the newly created role of VP of integrated marketing, effective Jan. 2, 2014. She will be based at Campbell’s world headquarters in Camden, N.J.

Rani will be responsible for establishing the strategic direction for Campbell’s advertising, media, global design and digital marketing and social media, and for ensuring alignment with Campbell’s business strategies.

December 4, 2013

Target spent an estimated $28 million on advertising November 3-7, which netted it nearly 12% of retail traffic during Thanksgiving weekend, according to data released this week from Kantar Media Ad Intelligence and Placed.

Target spent an estimated $28 million on advertising November 3-7, which netted it nearly 12% of retail traffic during Thanksgiving weekend, according to data released this week from Kantar Media Ad Intelligence and Placed.

December 3, 2013

ECRM compared retail circular advertising in Nov. 2012 versus Nov. 2013 and noted trends occurring across top retail chains. Last month, Toys “R” Us experienced a decrease of more than 65% on the page count and ads per circular metrics.

ECRM compared retail circular advertising in Nov. 2012 versus Nov. 2013 and noted trends occurring across top retail chains. Last month, Toys “R” Us experienced a decrease of more than 65% on the page count and ads per circular metrics. For the month of Nov., however, the toy retailer completely reversed course with year-over-year increases in page count and ads per circular accompanied by a very minor decrease in ads per page.

November 18, 2013

Toys “R” Us has enlisted Eyeview, a leading provider of personalized digital video advertising solutions for brand marketers, to help the retailer promote Black Friday deals, boost foot traffic and ultimately increase sales.

Toys “R” Us has enlisted Eyeview, a leading provider of personalized digital video advertising solutions for brand marketers, to help the retailer promote Black Friday deals, boost foot traffic and ultimately increase sales.

The solution, called the Black Friday Booster, enables retailers to deliver thousands of personalized, hyper-local targeted video ads, customized by individual customer preferences and local store deals.

November 5, 2013

Macy's has integrated NantMobile’s iD visual recognition technology into its Star Gifts app to allow customers to shop on the go from catalogs, billboards and magazine ads.

Macy's has integrated NantMobile’s iD visual recognition technology into its Star Gifts app to allow customers to shop on the go from catalogs, billboards and magazine ads.

October 21, 2013

Big Lots has appointed former Kmart executive Andrew Stein as the company's SVP and chief customer officer.

Big Lots has appointed former Kmart executive Andrew Stein as the company's SVP and chief customer officer, as the company focuses more intensely on bolstering its digital footprint.

October 11, 2013

Digital media company Specific Media and Nielsen have joined forces to offer a new platform called Retail Connect designed to address what the firms regard as a gap between offline and online advertising.

Digital media company Specific Media and Nielsen have joined forces to offer a new platform called Retail Connect designed to address what the firms regard as a gap between offline and online advertising.

According to Specific Media, the Retail Connect platform will allow for more effective advertising for brands as well as consumers because it leverages Nielsen’s Buyer Insights aggregate data about in-store consumption habits and online behaviors to inform an optimized and efficient approach to online advertising.

October 8, 2013

MasterCard has teamed up with Wired magazine to offer a one-touch shopping experience, right from its iOS device. This “in-content purchasing” concept allows consumers to buy the products they are reading about directly from advertising or editorial content, without ever leaving the page itself.

MasterCard has teamed up with Wired magazine to offer a one-touch shopping experience, right from its iOS device. This “in-content purchasing” concept allows consumers to buy the products they are reading about directly from advertising or editorial content, without ever leaving the page itself.

October 3, 2013

Newell Rubbermaid is consolidating its marketing efforts and picking one lead creative partner and one lead media-buying partner to help oversee the company’s global advertising and promotion investment.

Newell Rubbermaid is consolidating its marketing efforts and picking one lead creative partner and one lead media-buying partner to help oversee the company’s global advertising and promotion investment.

October 1, 2013

ECRM compared retail circular advertising in September 2012 versus September 2013 and noted trends occurring across top retail chains. Home Depot continued to cut circular pages, down 80% year-over-year to only four for September. Despite this, it has continued to dramatically increase the density of its circular, with a 180% increase in ad blocks per page. On the other hand, Lowe’s saw only minor year-over-year changes, with 25% increases in ad blocks per page and per circular.

September 30, 2013

The National Retail Federation has announced the development of a new chief marketing officer council to serve as an advertising and marketing voice for the retail industry. The organization’s Retail Advertising and Marketing Association will transition into the newly created council.

The National Retail Federation has announced the development of a new chief marketing officer council to serve as an advertising and marketing voice for the retail industry. The organization’s Retail Advertising and Marketing Association will transition into the newly created council.