Content about Alliance

November 19, 2014

Winn-Dixie is partnering with the Hershey Co. to outfit stores with a “Candy Experience” section: a new concept that has replaced the traditional candy aisle in a Winn-Dixie in Baton Rouge, La.  

Winn-Dixie is partnering with the Hershey Co. to outfit stores with a “Candy Experience” section: a new concept that has replaced the traditional candy aisle in a Winn-Dixie in Baton Rouge, La.  

Tests show that the new candy section, best described as a “store within a store,” can lift confection category sales for retailers by strong double digits. The candy experience sits at the front of the store, a dramatically different location from an aisle where consumers must hunt around for the candy shelves.

November 17, 2014

Shoes of Prey is partnering with Nordstrom to house their design-your-own-shoes studio concept in six major locations across the country. The first Shoes of Prey Design Studio at Nordstrom will open today in Bellevue, Wash. Other studios will open in 2015.

Shoes of Prey is partnering with Nordstrom to house their design-your-own-shoes studio concept in six major locations across the country. The first Shoes of Prey Design Studio at Nordstrom will open today in Bellevue, Wash. Other studios will open in 2015.

November 7, 2014

RetailMeNot reached an agreement with Samsung to be the exclusive digital offers provider on the new Samsung Gear S smartwatch.

RetailMeNot reached an agreement with Samsung to be the exclusive digital offers provider on the new Samsung Gear S smartwatch.

The new Gear S smartwatch goes on sale later this month and the RetailMeNot digital offers app will be the only one of its kind on the watch and it is the first time the RetailMeNot app has been integrated into a touchscreen wearable device.

October 31, 2014

General Mills has partnered with GRAMMY Award-winning group Camila for the company's 2014-2015 Musica y Sabor campaign focused on connecting with customers in the Hispanic markets.

General Mills has partnered  with GRAMMY Award-winning group Camila for the company's 2014-2015 Musica y Sabor campaign focused on connecting with customers in the Hispanic markets.

October 30, 2014

Burlington has partnered with K.I.D.S./Fashion Delivers and ABC’s Good Morning America for its eighth annual Warm Coat Warm Hearts coat drive, themed around “Families Helping Families.” 

Burlington has partnered with K.I.D.S./Fashion Delivers and ABC’s Good Morning America for its eighth annual Warm Coat Warm Hearts coat drive, themed around “Families Helping Families.” 

The coat drive, which kicks off on Saturday, November 1, 2014, will benefit K.I.D.S./Fashion Delivers, a national non-profit organization dedicated to providing apparel and other products donated by manufacturers and retailers to community charities across the U.S. and throughout the world. 

October 29, 2014

GameStop has joined forces with St. Jude Children’s Research Hospital for another season of giving.  For the second year, GameStop will participate in the annual St.

October 27, 2014

Aeropostale has jumped on the social media band-wagon big time this fall.

Aeropostale has jumped on the social media band-wagon big time this fall.  The company has partnered with popular Vine stars Nash Grier, Hayes Grier, Cameron Dallas and Carter Reynolds for a launch of the UNITED XXVI Collection.

The first-ever UNITED XXVI Collection launched October 25th, exclusively in Aeropostale stores nationwide and on Aeropostale.com. The collection was designed to appeal to “edgy and contemporary” customer and to illustrate the most important "Fashion Now" statements of each of the young men's lifestyles.

October 24, 2014

PetSmart has engaged in charitable effort to support hospital programs for kids in Canda.

PetSmart has partnered with SickKids Foundation to assist with funding the pet therapy program at The Hospital for Sick Children in Canada.  The program is designed to provide thousands of patients with access to canine comfort teams.  

PetSmart Paws for Hope at SickKids kicked off yesterday with a commitment of $500,000 over the next five years. In addition to the pet therapy program, funds will support the Possibilities Fund which helps support the most urgent needs of the hospital as they arise.  This is the first sponsorship of its kind for PetSmart in Canada.

October 22, 2014

The Emerson Group, a consumer products equity organization, announced the addition of Stephanie Gregg to the company.

The Emerson Group, a consumer products equity organization, announced the addition of Stephanie Gregg to the company.

Gregg joins Emerson from Insight Pharmaceuticals, where she served as director of sales for mass and dollar channels for nine years. Most recently at Insight, she worked with Emerson Group’s Walmart, Target and Dollar teams providing strategic direction, developing and implementing joint business plans, and directing an internal cross-functional team, while providing analytical support to deliver business results, Emerson said.
 

October 14, 2014

Finish Line and IBM have created a new mobile app to enable the operator of more than 1,000 athletic footwear and apparel stores to fulfill its omnichannel vision.

Finish Line and IBM have created a new mobile app to enable the operator of more than 1,000 athletic footwear and apparel stores to fulfill its omnichannel vision.

Finish Line said the new app is focused on providing services and conveniences that reward its Winners Circle loyalty program customers with points and perks, reinforce brand interactions, improve customer service and sales and also provide  timely information about customers’ favorite product releases.

October 13, 2014

Water conservation is big business for the nation’s largest home improvement retailer who earned accolades from the Environmental Protection Agency for selling nearly 13 million WaterSense devices.

Water conservation is big business for the nation’s largest home improvement retailer who earned accolades from the Environmental Protection Agency for selling nearly 13 million WaterSense devices.

The EPA named Home Depot a 2014 WaterSense Partner of the year for selling nearly 13 million WaterSense labeled products which helped customers save an estimated 42.5 billion gallons of water and more than $358 million in water related utility costs. The retailer said the water saved is enough to supply 291,000 U.S. homes for a full year.

October 2, 2014

Walgreens has partnered with WebMD Health for an initiative to help improve health and wellness in America by helping and incenting consumers to make healthier choices at home, work and on-the-go.

Walgreens has partnered with WebMD Health for an initiative to help improve health and wellness in America by helping and incenting consumers to make healthier choices at home, work and on-the-go.
 

October 1, 2014

Belk, Discovery Education and the International Society for Technology in Education have launched the Belk Service Learning Challenge, a comprehensive standards-aligned program encouraging middle school students to facilitate positive changes in their communities by applying critical thinking, problem-solving and creativity skills to a service-learning project of their choice.

Belk, Discovery Education and the International Society for Technology in Education have launched the Belk Service Learning Challenge, a comprehensive standards-aligned program encouraging middle school students to facilitate positive changes in their communities by applying critical thinking, problem-solving and creativity skills to a service-learning project of their choice.

October 1, 2014

PowerReviews, a leading provider of ratings, reviews and question-and-answer technology, is partnering with Olapic, a visual commerce platform for collecting, curating and sharing customer photos and videos on e-commerce sites.

PowerReviews, a leading provider of ratings, reviews and question-and-answer technology, is partnering with Olapic, a visual commerce platform for collecting, curating and sharing customer photos and videos on e-commerce sites.

The companies believe their strategic partnership can help brands and retailers create more authentic and compelling e-commerce experiences by capturing and embedding user-generated content such as ratings, reviews, images and video directly into the purchase path.

October 1, 2014

Sports Authority has partnered with the National Sports Center for the Disabled (NSCD) in honor of National Disability Employment Awareness Month. Throughout the month of October, Sports Authority locations nationwide will be collecting point-of-sale donations with the goal of raising at least $150,000 for the NSCD.

All proceeds will go toward benefiting the lives of children and adults with disabilities.

September 30, 2014

Dole reaffirmed its commitment to increase healthier food options for students by teaming up with grocery retailer Martin’s Supermarkets and wholesale foods supplier Caito Foods to donate salad bars to five public schools in Indiana.

Dole reaffirmed its commitment to increase healthier food options for students by teaming up with grocery retailer Martin’s Supermarkets and wholesale foods supplier Caito Foods to donate salad bars to five public schools in Indiana.

These self-serve produce bars will feature an assortment of fresh fruits and vegetables.

September 24, 2014

E-commerce platform WooCommerce has partnered with LevelUp to lower payment processing costs for merchants.

E-commerce platform WooCommerce has partnered with LevelUp to lower payment processing costs for merchants.

WooCommerce merchants can now accept LevelUp payments for a flat 1.95% processing rate. Merchants will also be able to run a full suite of revenue-driving marketing campaigns.

September 18, 2014

Ace Hardware has expanded its partnership with eBay Enterprise to enhance its omnichannel capabilities as the company ramps up its efforts to stay competitive, drive sales and acquire new customers.

Ace Hardware has expanded its partnership with eBay Enterprise to enhance its omnichannel capabilities as the company ramps up its efforts to stay competitive, drive sales and acquire new customers.

September 15, 2014

Six of the nation’s largest food companies and the Walmart Foundation are appealing to Americans with an innovative digital campaign to direct $3.7 million in donations to food banks.

Six of the nation’s largest food companies and the Walmart Foundation are appealing to Americans with an innovative digital campaign to direct $3.7 million in donations to food banks.

September 15, 2014

This fall, T.J.Maxx is partnering with Erika Christensen and designer Jenn Rogien, who has made headlines for her wardrobe curations for hit TV series such as “Girls” and “Orange Is the New Black,” for a new ad campaign revolving around a woman’s style.

This fall, T.J.Maxx is partnering with Erika Christensen and designer Jenn Rogien, who has made headlines for her wardrobe curations for hit TV series such as “Girls” and “Orange Is the New Black,” for a new ad campaign revolving around a woman’s style.

September 12, 2014

Foot Locker has enlisted crowdsourced delivery service Deliv so it can offer online customers same-day delivery.

Foot Locker has enlisted crowdsourced delivery service Deliv so it can offer online customers same-day delivery.

Deliv's Application Programming Interface (API) connects directly to Footlocker’s website, allowing shoppers to select same-day or next day delivery for $5.

September 11, 2014

PepsiCo announced its "Purple On!" campaign against bullying. The initiative supports GLAAD's annual Spirit Day, which takes place on Oct. 16. Spirit Day inspires citizens to wear purple to show their stance against bullying, and also to show support for lesbian, gay, bisexual and transgender youth.

 

PepsiCo announced its "Purple On!" campaign against bullying. The initiative supports GLAAD's annual Spirit Day, which takes place on Oct. 16. Spirit Day inspires citizens to wear purple to show their stance against bullying, and also to show support for lesbian, gay, bisexual and transgender youth.

September 8, 2014

Twitter is taking a page from Facebook and testing its own Buy button, which will allow users of the social media platform to purchase products directly from Tweets.

Twitter is taking a page from Facebook and testing its own Buy button, which will allow users of the social media platform to purchase products directly from Tweets.

According to group product manager Tarun Jain, a small percentage of U.S. users will see some Tweets from its test partners featuring the Buy button. That percentage will grow over time, depending on users’ response.

September 4, 2014

Beginning Sunday, Sept. 28 through Saturday, Oct. 4, A.C. Moore Arts and Crafts will partner with Lion Brand Yarn Company and Vanna White, a Lion Brand spokesperson for more than 20 years, to donate 10% of sales from all Vanna White yarn lines to St. Jude Children’s Research Hospital.

Beginning Sunday, Sept. 28 through Saturday, Oct. 4, A.C. Moore Arts and Crafts will partner with Lion Brand Yarn Company and Vanna White, a Lion Brand spokesperson for more than 20 years, to donate 10% of sales from all Vanna White yarn lines to St. Jude Children’s Research Hospital.

Across its 139 locations, A.C. Moore will offer special pricing on Vanna’s Choice, Vanna’s Choice Baby, Vanna’s Tapestry and Vanna’s Palettes yarns. Through this initiative, the partners guarantee a minimum $10,000 donation.
 

August 26, 2014

Nordstrom is partnering with Curalate to launch Like2Buy, a platform that aims to offer consumers a more seamless shopping experience via Instagram.

Nordstrom is partnering with Curalate to launch Like2Buy, a platform that aims to offer consumers a more seamless shopping experience via Instagram.