Content about Andrew Appel

June 18, 2014

Information Resources, Inc. (IRI) has named former Carrefour Group executive José Carlos González-Hurtado as president of International.

Information Resources, Inc. (IRI) has named former Carrefour Group executive José Carlos González-Hurtado as president of International.

González-Hurtado will be responsible for the strategy and execution of all IRI services in international markets, including Europe, Asia Pacific, Australia, South Africa and New Zealand.

March 11, 2014

The phrase “game-changing” is arguably the most overused in business, but a strategic alliance that IRI president and CEO Andrew Appel announced this week actually fits the bill.

The phrase “game-changing” is arguably the most overused in business, but a strategic alliance that IRI president and CEO Andrew Appel announced this week actually fits the bill.

During introductory remarks at IRI’s annual summit, Appel shared with the more than 1,000 attendees gathered in Orland details of a huge data sharing partnership between IRI, comScore and Rentrak.

“Far and away, this is the biggest innovation IRI has done in the past 15 years,” Appel said.

July 24, 2013

Veteran CPG industry executive Richard Lenny was named chairman of the board at Information Resources, Inc., filling the position previously held by Lawrence Benjamin who will remain on the board.

Veteran CPG industry executive Richard Lenny was named chairman of the board at Information Resources, Inc., filling the position previously held by Lawrence Benjamin who will remain on the board.

Lenny previously served as chairman, president and CEO of The Hershey Company and also served as group vice president of Kraft Food and president of Nabisco Biscuit and Snacks. Prior to that he was president of Pillsbury, North America and spent 18 years with Kraft prior to that.

April 17, 2013

SymphonyIRI Group president and CEO Andrew Appel announced this week that the company will revert to its original name, Information Resources, or IRI, as part of a rebranding strategy.

SymphonyIRI Group president and CEO Andrew Appel announced this week that the company will revert to its original name, Information Resources, or IRI, as part of a rebranding strategy.

“Our rebranding signifies our promise to continue providing ingenious solutions and capabilities for our clients to enable growth in a highly fragmented, competitive and complex market,” Appel said “We are well positioned to be the catalyst that enables CPG and retail companies to take advantage of new opportunities.”