Content about Andrew Macey

November 30, 2010

Black Friday sales for 2010 were up only 0.3% over last year, yet online sales are up 16% against last year. Sixty percent to 70% of offline, store and catalog sales are now impacted in some way by digital commerce, either through comparative ratings and reviews, research, or targeted promotions and personalized campaigns. Almost all retailers are making significant investments, ranging in scale from about 1% to 3% of revenue, in cross-channel capabilities including online, mobile, and social media to build brand and drive new revenue streams.

By Andrew Macey