Content about Anthropology

September 12, 2012

The overall drop in number of circulars continued this month, with a six percent decrease in the number of inserts being released to the market among selected retailers.  

The overall number of pages per market remained the same with a marginal increase compared to previous year. Walmart had the largest increase in pages per market with a larger focus on “Back to School” with 5 circulars with a prominent “Back to School” theme.  

September 20, 2011

Sam's Club announced the launch of Simply Right Baby Care, which will be part of its overal Simply Right health and wellness brand.

BENTONVILLE, Ark. — Sam's Club announced the launch of Simply Right Baby Care, which will be part of its Simply Right health and wellness brand.

The Simply Right Baby Care line will include premium diapers, premium wipes and infant formula.

September 12, 2011

In the month of August, there was an overall 2% decline in pages and 5% decline in inserts per market versus 2010.

Lowes was one of the retailers who slowed promotional activity in 2011, by entirely pulling out two weeks of 2-page inserts and by decreasing their page-per-flyer count by an average of 4 pages.

September 7, 2011

Kimberly-Clark, maker of the limited-edition jeans diaper, has introduced camouflage diapers to its Little Movers line, available exclusively at Walmart.

DALLAS — Kimberly-Clark, maker of the limited-edition jeans diaper, has introduced camouflage diapers to its Little Movers line, available exclusively at Walmart. 

May 31, 2010

Family Dollar announced that it has launched Kidgets, a $10-and-under private label clothing and accessories...