Content about As Walmart U.S.

March 11, 2011

Product assortments have been restored, feature displays are back in most store aisles, and now Walmart is looking to restore sales growth with a new ad campaign beginning next month that reacquaints shoppers with the company’s core value proposition.

As Walmart U.S. president and CEO Bill Simon explained earlier this week at the Bank of America Merrill Lynch Consumer Conference, shoppers need to have the confidence that if they make the effort to drive to a Walmart store, walk across a large parking lot to shop in a large store they are going to find everything they came for, and then some, at the lowest overall price in the marketplace. And in those instances where a competitor has a lower price, Walmart will match the price at the checkout. No questions asked.

Product assortments have been restored, feature displays are back in most store aisles, and now Walmart is looking to restore sales growth with a new ad campaign beginning next month that reacquaints shoppers with the company’s core value proposition.