Content about Babies

March 28, 2013

Babies'R'Us, WhatToExpect.com conceive a new partnership

Babies"R"Us has partnered with WhatToExpect.com to provide expectant moms access to their combined content and retail resources.

WAYNE, N.J. — Babies"R"Us has partnered with WhatToExpect.com to provide expectant moms access to their combined content and retail resources. As part of this collaboration, the Babies"R"Us Registry is now available on WhatToExpect.com. Additionally, the retailer plans to feature content from WhatToExpect.com through various Babies"R"Us channels.

May 14, 2012

Paul Frank to launch exclusive line at Babies'R'Us

Paul Frank is partnering with Babies"R"Us to launch all-new Small Paul designs that will be available exclusively at Babies"R"Us stores nationwide beginning May 23.

HOLLYWOOD, Calif. — Paul Frank is partnering with Babies"R"Us to launch all-new Small Paul designs that will be available exclusively at Babies"R"Us stores nationwide beginning May 23. The joining of these two brands, which are both distinguished and playful in nature, is sure to create buzz among moms and fans of all ages.

The line will include apparel and accessories, available in sizes 0 to 5T, as well Small Paul-branded bags, backpacks, footwear and hosiery, and plush toys.

August 23, 2011

A TRU store strategy underway

Toys"R"Us Inc. continues to implement its strategy of integrating its Toys"R"Us and Babies"R"Us units, announcing that it will have opened 21 new stores by the end of 2011.

WAYNE, N.J. — Toys"R"Us Inc. continues to implement its strategy of integrating its Toys"R"Us and Babies"R"Us units, announcing that it will have opened 21 new stores by the end of 2011. These new stores include 11 "R" Superstores and 10 Side-by-Side locations. As part of an ongoing effort to upgrade the company's portfolio of stores nationwide, the remodeling of 23 existing locations to the Side-by-Side format is also underway and will be completed by the end of the year, the company reported.