Content about Babycare

January 30, 2014

Toys “R” Us is launching a nationwide in-store and online awareness campaign encouraging its customers to support the athletes participating the Special Olympics.

Toys “R” Us is launching a nationwide in-store and online awareness campaign encouraging its customers to support the athletes participating the Special Olympics.

Starting Feb. 1, by texting "Cheer" to 80888, customers can make a $5 donation via their mobile device that will help Special Olympics athletes.

November 4, 2013

Target turned heads at New York’s Grand Central Terminal Monday morning with its newest popup store featuring an exclusive collection of bath and body products by Sonia Kashuk.

Target turned heads at New York’s Grand Central Terminal Monday morning with its newest popup store featuring an exclusive collection of bath and body products by Sonia Kashuk.

September 25, 2013

Toys ‘R’ Us has opened Trick ‘R’ Treat “Bootiques” inside Toys "R" Us stores nationwide and online at Toysrus.com. These in-store shops feature a broad assortment of Halloween costumes, accessories, candy and gear.

Toys ‘R’ Us has opened Trick ‘R’ Treat “Bootiques” inside Toys "R" Us stores nationwide and online at Toysrus.com. These in-store shops feature a broad assortment of Halloween costumes, accessories, candy and gear.

September 16, 2013

Pampers has upgraded its entire line of diapers, training pants and wipes. The new product enhancements come after the company sponsored a survey of moms to address their concerns of unmet needs for their babies.

Pampers has upgraded its entire line of diapers, training pants and wipes. The new product enhancements come after the company sponsored a survey of moms to address their concerns of unmet needs for their babies.

“At Pampers, we strive to meet the needs of every mom and baby,” said Fama Francisco, Pampers VP and general manager. “In the last 18 months, we’ve listened to thousands of moms on what they want for their baby. They told us a diaper that provides superior dryness, comfort and fit, particularly overnight.”

August 21, 2013

It may be August, but Toys"R"Us is getting a jump on the holiday season. The retailer is expanding its price match guarantee on items available at its Toys"R"Us and Babies"R"Us stores nationwide to include selected online retailer pricing.

WAYNE, N.J. — It may be August, but Toys"R"Us is getting a jump on the holiday season. The retailer is expanding its price match guarantee on items available at its Toys"R"Us and Babies"R"Us stores nationwide to include selected online retailer pricing. 

June 12, 2013

Huggies has tapped former Miss Universe Zuleyka Rivera as its latest brand ambassador. Rivera will be promoting Huggies' new diapers and wipes.

DALLAS — Huggies has tapped former Miss Universe Zuleyka Rivera as its latest brand ambassador. Rivera will be promoting Huggies' new diapers and wipes.

"This past year has been filled with some amazing moments, like the birth of my son, Sebastian," Rivera said. "Parenting has been full of surprises — the good, the bad and the messy. That's why I rely on Huggies diapers and wipes to help us pass any test and keep Sebastian clean and dry."

January 10, 2013

Toys“R”Us raised $4 million and collected nearly 350,000 toys during its 2012 charitable holiday campaign to benefit the Marine Toys for Tots Foundation.

Wayne, N.J. — Toys“R”Us raised $4 million and collected nearly 350,000 toys during its 2012 charitable holiday campaign to benefit the Marine Toys for Tots Foundation.

The toy retailer teamed up with retired NBA basketball player Shaquille O’Neal, and encouraged customers to “Give Back with Shaq” by making new, unwrapped toy donations in Toys“R”Us and Babies“R”Us stores nationwide, as well as monetary contributions in-store and online.

December 13, 2012

With 12 shopping days left, Toys"R"Us plans to keep most of its stores open for 88 consecutive hours nationwide, from 6 a.m. Friday, December 21 through 10 p.m. Christmas Eve.

WAYNE, N.J. — With 12 shopping days left, Toys"R"Us plans to keep most of its stores open for 88 consecutive hours nationwide, from 6 a.m. Friday, December 21 through 10 p.m. Christmas Eve.

November 21, 2012

Toys“R”Us may be in the throes of an intensely competitive holiday season but several recently announced initiatives are designed to position the company for success beyond Christmas 2012.

WAYNE, N.J. — Toys“R”Us may be in the throes of an intensely competitive holiday season but several recently announced initiatives are designed to position the company for success beyond Christmas 2012. Expanding its presence in global e-commerce, as well as Asia, the company is launching a dedicated web store, Toysrus.com.cn, in China.

November 8, 2012

Toys"R"Us has partnered with Canada’s leading maternity fashion brand Thyme Maternity to provide its Babies"R"Us customers across the United States with a new collection of maternity apparel and accessories.

WAYNE, N.J. — Toys"R"Us has partnered with Canada’s leading maternity fashion brand Thyme Maternity to provide its Babies"R"Us customers across the United States with a new collection of maternity apparel and accessories. The collection is available at www.Babiesrus.com and is scheduled to be featured in approximately 150 Babies"R"Us stores nationwide in the coming weeks.

November 6, 2012

In partnership with the American Red Cross, beginning Nov. 6, the P&G Mobile Relief Center will be stationed in Union Beach, N.J., to provide showers, personal care kits, household products — including Bounty, Charmin, Tide and Dawn — and baby products, including Pampers diapers and wipes, to victims of Hurricane Sandy, Procter & Gamble announced Monday.

UNION BEACH, N.J. — In partnership with the American Red Cross, beginning Nov. 6, the P&G Mobile Relief Center will be stationed in Union Beach, N.J., to provide showers, personal care kits, household products — including Bounty, Charmin, Tide and Dawn — and baby products, including Pampers diapers and wipes, to victims of Hurricane Sandy, Procter & Gamble announced Monday. This service will be free to all victims, responders and their families.

October 2, 2012

Toys“R”Us has stepped up its efforts to be the destination for holiday shopping this season by offering a price match guarantee on all items available in its Toys“R”Us and Babies“R”Us stores nationwide.

WAYNE, N.J. — Toys“R”Us has stepped up its efforts to be the destination for holiday shopping this season by offering a price match guarantee on all items available in its Toys“R”Us and Babies“R”Us stores nationwide. 

September 19, 2012

Toys"R"Us revealed its 2012 hot toys list Wednesday, but not before Walmart did the same, giving the discounter a head start and the opportunity to poke fun at the toy retailer's earlier announced toy reservation program.

WAYNE, N.J. — Toys"R"Us revealed its 2012 hot toys list Wednesday, but not before Walmart did the same, giving the discounter a head start and the opportunity to poke fun at the toy retailer's earlier announced toy reservation program.

August 24, 2012

Toys"R"Us has released the 2012 edition of the Toys"R"Us Toy Guide for Differently-Abled Kids.

WAYNE, N.J. — Toys"R"Us has released the 2012 edition of the Toys"R"Us Toy Guide for Differently-Abled Kids. Published annually, this complimentary guide is available now in Toys"R"Us and Babies"R"Us stores nationwide and online, in both English and Spanish, at Toysrus.com/DifferentlyAbled. This year, mom, TV host and philanthropist Nancy O'Dell appears on the cover alongside Saskia Vogt, an 8-year-old girl with Down syndrome.

July 31, 2012

Toys"R"Us continues on its path to bring its Toys"R"Us and Babies"R"Us stores under one roof as part of its integrated store strategy.

WAYNE, N.J. — Toys"R"Us continues on its path to bring its Toys"R"Us and Babies"R"Us stores under one roof as part of its integrated store strategy. The company announced that by the end of the year it will have opened eight new stores and transformed 13 existing locations to the side-by-side model in 2012. In adding eight new stores and renovating 13 existing locations, the company will create more than 400 new jobs across the country.

November 1, 2011

Toys“R”Us announced that it has entered into a joint venture with Li & Fung Retailing that would make Toys"R"Us Inc. the majority shareholder of Toys"R"Us operations in Southeast Asia and Greater China.

WAYNE, N.J. — Toys“R”Us announced that it has entered into a joint venture with Li & Fung Retailing that would make Toys"R"Us Inc. the majority shareholder of Toys"R"Us operations in Southeast Asia and Greater China. With this agreement, the existing Toys“R”Us licensed operations throughout Asia, which currently consist of more than 100 stores and offices across nine markets, will become 70% majority owned and controlled by Toys“R”Us Inc. and 30% owned by Li & Fung Retailing.

October 28, 2011

Toys"R"Us holiday plans mix technology — QR — codes and retro ads that speak to the company’s heritage.

WAYNE, N.J. — Toys"R"Us holiday plans mix technology, QR codes and retro ads that speak to the company’s heritage.

As part of its 2011 holiday advertising campaign, the chain will air a series of themed television commercials designed to showcase the company's toy expertise and its strengths as a specialty retailer. The commercials include two ads from its archives which celebrate the heritage of the brand. Another group of ads feature products exclusive to Toys“R”Us.

September 27, 2011

Ahead of the holiday season, Toys"R"Us has announced the redesign of Imaginarium, further emphasizing its focus on exclusives this year.

WAYNE, N.J. — Ahead of the holiday season, Toys"R"Us has announced the redesign of Imaginarium, further emphasizing its focus on exclusives this year. The company has revamped Imaginarium, the company's exclusive, specialty learning brand. The brand has been given an updated logo and 50 new products designed to promote childhood development by stimulating visual, auditory and manual senses. Toys"R"Us announced that it is inviting customers to experience the Imaginarium redesign at special in-store shops beginning Oct.

September 20, 2011

Sam's Club announced the launch of Simply Right Baby Care, which will be part of its overal Simply Right health and wellness brand.

BENTONVILLE, Ark. — Sam's Club announced the launch of Simply Right Baby Care, which will be part of its Simply Right health and wellness brand.

The Simply Right Baby Care line will include premium diapers, premium wipes and infant formula.

September 7, 2011

Kimberly-Clark, maker of the limited-edition jeans diaper, has introduced camouflage diapers to its Little Movers line, available exclusively at Walmart.

DALLAS — Kimberly-Clark, maker of the limited-edition jeans diaper, has introduced camouflage diapers to its Little Movers line, available exclusively at Walmart. 

August 23, 2011

Toys"R"Us Inc. continues to implement its strategy of integrating its Toys"R"Us and Babies"R"Us units, announcing that it will have opened 21 new stores by the end of 2011.

WAYNE, N.J. — Toys"R"Us Inc. continues to implement its strategy of integrating its Toys"R"Us and Babies"R"Us units, announcing that it will have opened 21 new stores by the end of 2011. These new stores include 11 "R" Superstores and 10 Side-by-Side locations. As part of an ongoing effort to upgrade the company's portfolio of stores nationwide, the remodeling of 23 existing locations to the Side-by-Side format is also underway and will be completed by the end of the year, the company reported.

January 26, 2011

If ever there were a case of turning lemons into lemonade, the Toys“R”Us exchange program is it.

If ever there were a case of turning lemons into lemonade, the Toys“R”Us exchange program is it. Billed as the “Great Trade-In” event, the program is positioned as a child safety initiative that enables customers to bring in used products in exchange for a 25% discount on a new item.

December 16, 2010

Toys"R"Us announced that, for the first time ever, its stores nationwide will remain open for 88 consecutive hours beginning at 6 a.m. on Dec. 21 and continuing through 10 p.m. on Christmas Eve.

WAYNE, N.J. - Toys"R"Us announced that, for the first time ever, its stores nationwide will remain open for 88 consecutive hours beginning at 6 a.m. on Dec. 21 and continuing through 10 p.m. on Christmas Eve. 

November 18, 2010

Lazoo, a juvenile lifestyle brand and media property inspired by a bestselling series of children's...

August 17, 2010

Toys"R"Us has announced the release of the 2010 edition of the Toys"R"Us Toy Guide for...