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January 29, 2015

Toys "R" Us is expanding its partnership with the Special Olympics with a whopping $1.25 million commitment toward sponsoring the 2015 Special Olympics World Games.

Toys "R" Us is expanding its partnership with the Special Olympics with a whopping $1.25 million commitment toward sponsoring the 2015 Special Olympics World Games.

The Games, which will welcome 7,000 athletes and 3,000 coaches representing 177 countries, to Los Angeles, Calif., from July 25 to Aug. 2, is the flagship event of the Special Olympics and biggest sporting event of the year. The 2015 World Games marks the first time in 16 years that the Summer World Games have been held in the United States.

January 9, 2015

Santa did not bring any gifts this past holiday season for Toys "R" Us, as the toy retailer reported a drop in same store sales. 

Santa did not bring any gifts this past holiday season for Toys "R" Us, as the toy retailer reported a drop in same store sales.

Toys “R” Us said same store sales in the United States fell 5%. The company said gross margins, however, improved, especially in the U.S., after the company was more "disciplined" in its promotional offers and more "rational" in its pricing strategy.

December 11, 2014

Expense control and a more rational promotional environment helped Toys “R” Us reduce the size of its third quarter operating loss but the company had little to say about its outlook for Christmas sales and profits.

Expense control and a more rational promotional environment helped Toys “R” Us reduce the size of its third quarter operating loss but the company had little to say about its outlook for Christmas sales and profits.

October 28, 2014

A strong start to holiday season at Toys “R” hinges on a carefully curated offering of merchandise offered online and in a catalog known as The Great Big Christmas Book being distributed to households this week.

A strong start to holiday season at Toys “R” hinges on a carefully curated offering of merchandise offered online and in a catalog known as The Great Big Christmas Book being distributed to households this week.

October 16, 2014

The holidays will be a little more joyous this year for some of the 14.7 million U.S. children living in poverty. 

The holidays will be a little more joyous this year for some of the 14.7 million U.S. children living in poverty. 

September 17, 2014

Leading accessories retailer Claire’s plans to open 100 of its distinctive branded shops with thousands of products within Toys “R” Us stores worldwide by year end and alluded to the possibility of more locations to come.

Leading accessories retailer Claire’s plans to open 100 of its distinctive branded shops with thousands of products within Toys “R” Us stores worldwide by year end and alluded to the possibility of more locations to come.

September 16, 2014

Just as retailers like Walmart and Target unveil their top toy lists ahead of the holiday shopping season, Toys“R”Us has revealed its 2014 Holiday Hot Toy List. The annual list of 36 items is determined by Toys“R”Us play experts and packed with a wide range of brand new toys and games.

Just as retailers like Walmart and Target unveil their top toy lists ahead of the holiday shopping season, Toys“R”Us has revealed its 2014 Holiday Hot Toy List. The annual list of 36 items is determined by Toys“R”Us play experts and packed with a wide range of brand new toys and games.

August 19, 2014

Toys“R”Us is teaming up with nine-time baseball All Star Albert Pujols for its yearly Toy Guide for Differently-Abled Kids. This year’s issue marks the 20th anniversary of the publication, which focuses on products sold in Toys“R”Us and Babies“R”Us stores that are good for special needs children’s development.

Toys“R”Us is teaming up with nine-time baseball All Star Albert Pujols for its yearly Toy Guide for Differently-Abled Kids. This year’s issue marks the 20th anniversary of the publication, which focuses on products sold in Toys“R”Us and Babies“R”Us stores that are good for special needs children’s development.

July 31, 2014

Babies “R” Us has partnered with Medela, a manufacturer of breast pumps and postnatal supplies, to provide the Medela Breast Pump Rental Service to parents nationwide.

Babies “R” Us has partnered with Medela, a manufacturer of breast pumps and postnatal supplies, to provide the Medela Breast Pump Rental Service to parents nationwide.

Customers visiting any Babies “R” Us store across the country will be able to rent the Medela Hospital-Grade Symphony Double Electric Breast Pump for 30, 60 or 90 days. The program remains flexible, with the opportunity to extend a rental after 30 days.

June 12, 2014

Toys “R” Us reported a 4% same store sales increase during the first quarter, a surprisingly strong figure given the weather related challenges cited by other retailers who experienced weak sales.

Toys “R” Us reported a 4% same store sales increase during the first quarter, a surprisingly strong figure given the weather related challenges cited by other retailers who experienced weak sales.

January 30, 2014

Toys “R” Us is launching a nationwide in-store and online awareness campaign encouraging its customers to support the athletes participating the Special Olympics.

Toys “R” Us is launching a nationwide in-store and online awareness campaign encouraging its customers to support the athletes participating the Special Olympics.

Starting Feb. 1, by texting "Cheer" to 80888, customers can make a $5 donation via their mobile device that will help Special Olympics athletes.

November 4, 2013

Target turned heads at New York’s Grand Central Terminal Monday morning with its newest popup store featuring an exclusive collection of bath and body products by Sonia Kashuk.

Target turned heads at New York’s Grand Central Terminal Monday morning with its newest popup store featuring an exclusive collection of bath and body products by Sonia Kashuk.

September 25, 2013

Toys ‘R’ Us has opened Trick ‘R’ Treat “Bootiques” inside Toys "R" Us stores nationwide and online at Toysrus.com. These in-store shops feature a broad assortment of Halloween costumes, accessories, candy and gear.

Toys ‘R’ Us has opened Trick ‘R’ Treat “Bootiques” inside Toys "R" Us stores nationwide and online at Toysrus.com. These in-store shops feature a broad assortment of Halloween costumes, accessories, candy and gear.

September 16, 2013

Pampers has upgraded its entire line of diapers, training pants and wipes. The new product enhancements come after the company sponsored a survey of moms to address their concerns of unmet needs for their babies.

Pampers has upgraded its entire line of diapers, training pants and wipes. The new product enhancements come after the company sponsored a survey of moms to address their concerns of unmet needs for their babies.

“At Pampers, we strive to meet the needs of every mom and baby,” said Fama Francisco, Pampers VP and general manager. “In the last 18 months, we’ve listened to thousands of moms on what they want for their baby. They told us a diaper that provides superior dryness, comfort and fit, particularly overnight.”

August 21, 2013

It may be August, but Toys"R"Us is getting a jump on the holiday season. The retailer is expanding its price match guarantee on items available at its Toys"R"Us and Babies"R"Us stores nationwide to include selected online retailer pricing.

WAYNE, N.J. — It may be August, but Toys"R"Us is getting a jump on the holiday season. The retailer is expanding its price match guarantee on items available at its Toys"R"Us and Babies"R"Us stores nationwide to include selected online retailer pricing. 

June 12, 2013

Huggies has tapped former Miss Universe Zuleyka Rivera as its latest brand ambassador. Rivera will be promoting Huggies' new diapers and wipes.

DALLAS — Huggies has tapped former Miss Universe Zuleyka Rivera as its latest brand ambassador. Rivera will be promoting Huggies' new diapers and wipes.

"This past year has been filled with some amazing moments, like the birth of my son, Sebastian," Rivera said. "Parenting has been full of surprises — the good, the bad and the messy. That's why I rely on Huggies diapers and wipes to help us pass any test and keep Sebastian clean and dry."

January 10, 2013

Toys“R”Us raised $4 million and collected nearly 350,000 toys during its 2012 charitable holiday campaign to benefit the Marine Toys for Tots Foundation.

Wayne, N.J. — Toys“R”Us raised $4 million and collected nearly 350,000 toys during its 2012 charitable holiday campaign to benefit the Marine Toys for Tots Foundation.

The toy retailer teamed up with retired NBA basketball player Shaquille O’Neal, and encouraged customers to “Give Back with Shaq” by making new, unwrapped toy donations in Toys“R”Us and Babies“R”Us stores nationwide, as well as monetary contributions in-store and online.

December 13, 2012

With 12 shopping days left, Toys"R"Us plans to keep most of its stores open for 88 consecutive hours nationwide, from 6 a.m. Friday, December 21 through 10 p.m. Christmas Eve.

WAYNE, N.J. — With 12 shopping days left, Toys"R"Us plans to keep most of its stores open for 88 consecutive hours nationwide, from 6 a.m. Friday, December 21 through 10 p.m. Christmas Eve.

November 21, 2012

Toys“R”Us may be in the throes of an intensely competitive holiday season but several recently announced initiatives are designed to position the company for success beyond Christmas 2012.

WAYNE, N.J. — Toys“R”Us may be in the throes of an intensely competitive holiday season but several recently announced initiatives are designed to position the company for success beyond Christmas 2012. Expanding its presence in global e-commerce, as well as Asia, the company is launching a dedicated web store, Toysrus.com.cn, in China.

November 8, 2012

Toys"R"Us has partnered with Canada’s leading maternity fashion brand Thyme Maternity to provide its Babies"R"Us customers across the United States with a new collection of maternity apparel and accessories.

WAYNE, N.J. — Toys"R"Us has partnered with Canada’s leading maternity fashion brand Thyme Maternity to provide its Babies"R"Us customers across the United States with a new collection of maternity apparel and accessories. The collection is available at www.Babiesrus.com and is scheduled to be featured in approximately 150 Babies"R"Us stores nationwide in the coming weeks.

November 6, 2012

In partnership with the American Red Cross, beginning Nov. 6, the P&G Mobile Relief Center will be stationed in Union Beach, N.J., to provide showers, personal care kits, household products — including Bounty, Charmin, Tide and Dawn — and baby products, including Pampers diapers and wipes, to victims of Hurricane Sandy, Procter & Gamble announced Monday.

UNION BEACH, N.J. — In partnership with the American Red Cross, beginning Nov. 6, the P&G Mobile Relief Center will be stationed in Union Beach, N.J., to provide showers, personal care kits, household products — including Bounty, Charmin, Tide and Dawn — and baby products, including Pampers diapers and wipes, to victims of Hurricane Sandy, Procter & Gamble announced Monday. This service will be free to all victims, responders and their families.

October 2, 2012

Toys“R”Us has stepped up its efforts to be the destination for holiday shopping this season by offering a price match guarantee on all items available in its Toys“R”Us and Babies“R”Us stores nationwide.

WAYNE, N.J. — Toys“R”Us has stepped up its efforts to be the destination for holiday shopping this season by offering a price match guarantee on all items available in its Toys“R”Us and Babies“R”Us stores nationwide. 

September 19, 2012

Toys"R"Us revealed its 2012 hot toys list Wednesday, but not before Walmart did the same, giving the discounter a head start and the opportunity to poke fun at the toy retailer's earlier announced toy reservation program.

WAYNE, N.J. — Toys"R"Us revealed its 2012 hot toys list Wednesday, but not before Walmart did the same, giving the discounter a head start and the opportunity to poke fun at the toy retailer's earlier announced toy reservation program.

August 24, 2012

Toys"R"Us has released the 2012 edition of the Toys"R"Us Toy Guide for Differently-Abled Kids.

WAYNE, N.J. — Toys"R"Us has released the 2012 edition of the Toys"R"Us Toy Guide for Differently-Abled Kids. Published annually, this complimentary guide is available now in Toys"R"Us and Babies"R"Us stores nationwide and online, in both English and Spanish, at Toysrus.com/DifferentlyAbled. This year, mom, TV host and philanthropist Nancy O'Dell appears on the cover alongside Saskia Vogt, an 8-year-old girl with Down syndrome.

July 31, 2012

Toys"R"Us continues on its path to bring its Toys"R"Us and Babies"R"Us stores under one roof as part of its integrated store strategy.

WAYNE, N.J. — Toys"R"Us continues on its path to bring its Toys"R"Us and Babies"R"Us stores under one roof as part of its integrated store strategy. The company announced that by the end of the year it will have opened eight new stores and transformed 13 existing locations to the side-by-side model in 2012. In adding eight new stores and renovating 13 existing locations, the company will create more than 400 new jobs across the country.