Content about Back to school

August 8, 2012
Kmart adjusts BTS offerings to reflect changing trends

Kmart is responding to changing trends affecting the "back-to-school" experience with a number initiatives designed to meet the needs of its consumers.

HOFFMAN ESTATES, Ill. — Kmart is responding to changing trends affecting the "back-to-school" experience with a number initiatives designed to meet the needs of its consumers.

According to Kmart, more public schools are requiring uniforms and others are now adopting a year-round school calendar. In response, Kmart has adjusted its approach to back-to-school by increasing the number of stores that sell uniforms and aligning its back-to-school sales periods by region to match that of the local school districts.

July 11, 2012
BTS to boost sales in August

Retail sales and foot traffic will see a boost in late summer as the back-to-school season looms, according to the latest ShopperTrak report.

CHICAGO — Retail sales and foot traffic will see a boost in late summer as the back-to-school season looms, according to the latest ShopperTrak report.

After a sharp decline in 2009, year-over-year back-to-school sales improved only 1.8% in 2010 before increasing 4.5% in 2011, ShopperTrak noted. Year-over-year retail foot traffic percentages also have declined during the past four back-to-school shopping seasons. When compared with the same period last year, however, 2012 sales will rise 4% in August, and retail foot traffic will increase 1.5%.

August 11, 2011
Kmart goes back-to-school with second original Web series

Kmart has teamed up with Alloy Media + Marketing for a second Web series promoting Kmart for back-to-school.

NEW YORK — Kmart has teamed up with Alloy Media + Marketing for a second Web series promoting Kmart for back-to-school. The Web series, "First Day 2: First Dance (www.facebook.com/FDtheseries and www.kmart.com/firstdance) is scheduled to premiere on Sept. 9 and is the sequal to the company's original Web series, "First Day."

July 19, 2011
Kmart entices back-to-college shoppers with layaway deal

Kmart announced that as part of its back-to-school campaign it would offer college students and their parents the ability to reserve purchases by making four payments throughout the summer and allowing students to pick up items at a Kmart store near their campus.

HOFFMAN ESTATES, Ill. — Kmart announced that as part of its back-to-school campaign it would offer college students and their parents the ability to reserve purchases by making four payments throughout the summer and allowing students to pick up items at a Kmart store near their campus.

The promotion is part of the retailer's "Epic Year, Epic You!" campaign seeks to meet customers' evolving BTS needs.

August 29, 2010
Kmart promotes BTS fashion with Alloy web series

Kmart has partnered with Alloy Media + Marketing, to create an eight-episode web series called...