Content about Back to school

August 15, 2014

Office Depot is leveraging a new back-to-school shopping trend report to drive traffic to its stores this back-to-school season.

Office Depot is leveraging a new back-to-school shopping trend report to drive traffic to its stores this back-to-school season.

The survey, commissioned by Office Depot, reports the manner in which parents and students approach back-to-school shopping, including who in the family has the most influence over purchasing decisions and whether shoppers stick to a provided classroom list or add personalized items to their school supplies.

July 28, 2014

Target is looking to bolster sales results in Canada by appealing to parents and students this back-to-school season, offering everything from fashion to school supplies at prices that it touts as “unbeatable.”

Target is looking to bolster sales results in Canada by appealing to parents and students this back-to-school season, offering everything from fashion to school supplies at prices that it touts as “unbeatable.”

July 7, 2014

Office Depot is kicking off its latest back-to-school campaign — Gotta Get It! — which includes more than 1,000 items for $5 or less in stores and online. The company is also offering a new price-match policy to shoppers year-round to drive traffic to Office Depot and OfficeMax locations.

Office Depot is kicking off its latest back-to-school campaign — Gotta Get It! — which includes more than 1,000 items for $5 or less in stores and online. The company is also offering a new price-match policy to shoppers year-round to drive traffic to Office Depot and OfficeMax locations.

July 18, 2013

The average household is expected to spend about $285 on back-to-school items this year, with 39% of consumers planning to spend more than last year and 45% planning to spend about the same.

NEW YORK — The average household is expected to spend about $285 on back-to-school items this year, with 39% of consumers planning to spend more than last year and 45% planning to spend about the same. 

According to a new study from the International Council of Shopping Centers and Goldman-Sachs, 29% of households surveyed have started to shop for back-to-school items, which is lower than the 33% that had started at this time last year but more than in any other year since 2004.

July 17, 2013

Kmart is kicking it old school this back-to-school season with its latest viral ad campaign, which features “yo momma” jokes.

HOFFMAN ESTATES, Ill. — Kmart is kicking it old school this back-to-school season with its latest viral ad campaign, which features “yo momma” jokes. The campaign follows closely on the heels of the retailer’s similarly irreverent "Ship My Pants" and "Big Gas Savings" campaigns.

August 8, 2012

Kmart is responding to changing trends affecting the "back-to-school" experience with a number initiatives designed to meet the needs of its consumers.

HOFFMAN ESTATES, Ill. — Kmart is responding to changing trends affecting the "back-to-school" experience with a number initiatives designed to meet the needs of its consumers.

According to Kmart, more public schools are requiring uniforms and others are now adopting a year-round school calendar. In response, Kmart has adjusted its approach to back-to-school by increasing the number of stores that sell uniforms and aligning its back-to-school sales periods by region to match that of the local school districts.

July 11, 2012

Retail sales and foot traffic will see a boost in late summer as the back-to-school season looms, according to the latest ShopperTrak report.

CHICAGO — Retail sales and foot traffic will see a boost in late summer as the back-to-school season looms, according to the latest ShopperTrak report.

After a sharp decline in 2009, year-over-year back-to-school sales improved only 1.8% in 2010 before increasing 4.5% in 2011, ShopperTrak noted. Year-over-year retail foot traffic percentages also have declined during the past four back-to-school shopping seasons. When compared with the same period last year, however, 2012 sales will rise 4% in August, and retail foot traffic will increase 1.5%.

August 11, 2011

Kmart has teamed up with Alloy Media + Marketing for a second Web series promoting Kmart for back-to-school.

NEW YORK — Kmart has teamed up with Alloy Media + Marketing for a second Web series promoting Kmart for back-to-school. The Web series, "First Day 2: First Dance (www.facebook.com/FDtheseries and www.kmart.com/firstdance) is scheduled to premiere on Sept. 9 and is the sequal to the company's original Web series, "First Day."

July 19, 2011

Kmart announced that as part of its back-to-school campaign it would offer college students and their parents the ability to reserve purchases by making four payments throughout the summer and allowing students to pick up items at a Kmart store near their campus.

HOFFMAN ESTATES, Ill. — Kmart announced that as part of its back-to-school campaign it would offer college students and their parents the ability to reserve purchases by making four payments throughout the summer and allowing students to pick up items at a Kmart store near their campus.

The promotion is part of the retailer's "Epic Year, Epic You!" campaign seeks to meet customers' evolving BTS needs.

August 29, 2010

Kmart has partnered with Alloy Media + Marketing, to create an eight-episode web series called...