Content about Balance bar

December 30, 2013

Mondelez Global sold its SnackWell’s brand cookie and snacks business to the Back to Nature Foods Company, a joint venture between Brynwood Partners VI and Mondelez.

Mondelez Global sold its SnackWell’s brand cookie and snacks business to the Back to Nature Foods Company, a joint venture between Brynwood Partners VI and Mondelez.

Brynwood VI and Mondelez Global formed the Back to Nature joint venture in 2012 through a structure whereby Brynwood VI acquired operating control and Mondelez Global retained a minority position in the new company.

August 23, 2012

Confectionary, food and beverage conglomerate Kraft Foods is selling part of its natural-food products line, Back to Nature, to private-equity firm Brynwood Partners.

Confectionary, food and beverage conglomerate Kraft Foods is selling part of its natural-food products line, Back to Nature, to private-equity firm Brynwood Partners.

While Kraft has sold two other brands to Brynwood, it’s keeping a minority stake — reported to be between a quarter and a half, according to Dow Jones— in the Back to Nature line, which currently includes crackers, cookies, granola and trail mixes that contain less-processed ingredients.