Content about Barcodes

April 16, 2013
GS1 adds more supply chain muscle

GS1 US has appointed two supply chain veterans to its industry engagement team. Melanie Nuce has been named VP of apparel and general merchandise and Michael Pheney has been named VP of healthcare.

LAWRENCEVILLE, N.J. — GS1 US has appointed two supply chain veterans to its industry engagement team. Melanie Nuce has been named VP of apparel and general merchandise and Michael Pheney has been named VP of healthcare.

April 9, 2013
AT&T helps businesses get more out of QR codes

AT&T has partnered with mobile engagement solutions provider, Scanbuy to help businesses launch more engaging QR Code campaigns.

DALLAS — AT&T has partnered with mobile engagement solutions provider, Scanbuy to help businesses launch more engaging QR code campaigns. 

Working with Scanbuy, a global provider of mobile engagement solutions, the enhanced features include the ability to:

• Execute creative campaigns with codes that can help trigger actions such as link to a video, prompt a phone call, or generate an email.

February 20, 2013
ShopSavvy revamps QR Code reader

Mobile shopping platform ShopSavvy has launched a revamped version of its QR Code Reader and Scanner application to give mobile-device users access to even more information about products and retailers an additional avenue to leverage a powerful technology.

SAN FRANCISCO — Mobile shopping platform ShopSavvy has launched a revamped version of its QR Code Reader and Scanner application to give mobile-device users access to even more information about products and retailers an additional avenue to leverage a powerful technology.

January 9, 2013
Former J&J exec named CFO at data management group

The global data management organization known as 1WorldSync named Gary Lo as its new CFO.

The global data management organization known as 1WorldSync named Gary Lo as its new CFO.

Lo spent the past 15 years in finance roles at Johnson & Johnson and other leading companies. At 1WorldSync he will be responsible for global finance, accounting, treasury, internal controls and legal functions.

January 7, 2013
Goodbye response generation, hello dialogue creation

By Mike Wehrs

November 26, 2012
Macy’s exec joins GS1 U.S. board of governors

Peter Longo of Macy’s has been appointed to the GS1 U.S. board of governors, the information standards organization announced today. GS1 U.S. develops supply-chain standards, solutions and services for more than 200,000 businesses in 25 industries.

LAWRENCEVILLE, N.J. — Peter Longo of Macy’s has been appointed to the GS1 U.S. board of governors, the information standards organization announced today. GS1 U.S. develops supply-chain standards, solutions and services for more than 200,000 businesses in 25 industries.

October 31, 2012
Multichannel integration

Endcaps at Target stores are touting the retailer’s “Top Toys,” selections for the upcoming holiday season. Meanwhile, real estate on side panels is being used to appeal to shoppers with smart phones who are encouraged to scan a QR code to complete an order and receive free shipping.

Endcaps at Target stores are touting the retailer’s “Top Toys,” selections for the upcoming holiday season. Meanwhile, real estate on side panels is being used to appeal to shoppers with smart phones who are encouraged to scan a QR code to complete an order and receive free shipping.
 

 

May 17, 2012
Toys'R'Us plays up QR codes on outdoor toys

Toys"R"Us has added QR codes to more than 20 large outdoor items to help customers better visualize how the toy would work and look in their own backyards.

WAYNE , N.J. — Toys"R"Us has added QR codes to more than 20 large outdoor items to help customers better visualize how the toy would work and look in their own backyards.

Customers can simply scan the QR code of the product they are interested in with their smartphone to view video footage or images of the item fully set up. Many of the products have corresponding videos that showcase kids playing with these fun summer toys.

November 8, 2010
Toys'R'Us unveils new mobile technology services

Toys"R"Us has announced several new advancements in its mobile technology capabilities, providing multi-channel shoppers with...

September 29, 2010
Shopper marketing goes mobile

By Jeff Weidauer

Retailers must frequently discern between trends and fads in their daily business decisions. Trends are long-term changes in behavior, where fads are short-lived and fleeting in their impact. Both require an investment of time and money to make the most of, but how much of each depends on the likely return.