PORT WASHINGTON, N.Y. — Children's interest are constantly changing, but right now Justin Bieber is tops with kids. According to a May NPD Group survey, when asked what they thought the kids they know would identify as the hottest new thing these days, 10% of participants said Justin Bieber.
Though Bieber topped the list in May, he garnered a higher percentage (14%) when the survey was first conducted in February, indicating that interest in the pop singer could be waning.