Content about Big Y

September 19, 2012

Regional supermarket chain Big Y is catering to customers' bundles of joy with the launch of a new loyalty program.

SPRINGFIELD, Mass. — Regional supermarket chain Big Y is catering to customers' bundles of joy with the launch of a new loyalty program.

June 7, 2011

Through a partnership with Incentive Targeting and HaloEffect, Big Y Foods will become the first grocery retailer to offer Groupon deals digitally loaded to shoppers’ loyalty cards, the companies announced.

CHICAGO and CAMBRIDGE, Mass. and SPRINGFIELD, Mass. and BOSTON — Through a partnership with Incentive Targeting and HaloEffect, Big Y Foods will become the first grocery retailer to offer Groupon deals digitally loaded to shoppers’ loyalty cards, the companies announced.