Content about Black Friday

March 20, 2014

Walmart has borrowed a page from the playbook of Home Depot and Lowe’s with a new Spring seasonal promotion that leverages the equity of Black Friday.

Walmart has borrowed a page from the playbook of Home Depot and Lowe’s with a new Spring seasonal promotion that leverages the equity of Black Friday.

January 8, 2014

Despite the short holiday season, December was still the biggest shopping month of the year.

Despite the short holiday season, December was still the biggest shopping month of the year.

Shopper traffic up more than one-third over November

January 3, 2014

In-store holiday sales during December 2013 are expected to come out ahead of in-store holiday sales during the same month in the previous year. Retail analytics provider Euclid analyzed nearly 25 million domestic shopping sessions during December, revealing that shopper traffic and window conversion improved as heavy promotions kept holiday shoppers coming.

In-store holiday sales during December 2013 are expected to come out ahead of in-store holiday sales during the same month in the previous year. Retail analytics provider Euclid analyzed nearly 25 million domestic shopping sessions during December, revealing that shopper traffic and window conversion improved as heavy promotions kept holiday shoppers coming.

December 26, 2013

Online holiday sales from desktop computers increased a less than expected 10% after a late season surge failed to materialize, according to comScore.

Online holiday sales from desktop computers increased a less-than-expected 10% after a late season surge failed to materialize, according to comScore.

The digital measurement firm in late November predicted online sales from desktop computers would increase 14% during the November and December time frame and reach slightly more than $48.1 billion. However, as of December 26, data from the firm showed sales were up 10% to $42.8 billion for the comparable period.

December 16, 2013

Rakuten LinkShare announced double-digit year-over-year growth during Thanksgiving, Black Friday and Cyber Monday, driven primarily by transactions conducted on mobile devices.

Rakuten LinkShare announced double-digit year-over-year growth during Thanksgiving, Black Friday and Cyber Monday, driven primarily by transactions conducted on mobile devices.

December 12, 2013

Walmart declared an early Black Friday victory and reported record Cyber Monday sales, but the big box retailer is not done yet. Starting at 8 a.m. Friday, it is launching its Christmas Countdown Savings Event and dropping prices on popular toys, electronics, apparel and table games.

Walmart declared an early Black Friday victory and reported record Cyber Monday sales, but the big box retailer is not done yet. Starting at 8 a.m. Friday, it is launching its Christmas Countdown Savings Event and dropping prices on popular toys, electronics, apparel and table games.

With only 12 days to shop before Christmas, the strategy aims to drive last-minute shoppers to both its stores and e-commerce site.

December 11, 2013

As expected, shopper activity increased this November as holiday shopping began in earnest. Total retail store shopper traffic increased 19.9% compared to October 2013. Shopper traffic for November 2013, however, decreased by 10.2% compared to the same month last year.

As expected, shopper activity increased this November as holiday shopping began in earnest. Total retail store shopper traffic increased 19.9% compared to October 2013. Shopper traffic for November 2013, however, decreased by 10.2% compared to the same month last year.

December 11, 2013

Sport Chalet kicked off the holidays with strong Black Friday weekend and Cyber Monday sales figures and anticipates further growth for the duration of the shopping season.

Sport Chalet kicked off the holidays with strong Black Friday weekend and Cyber Monday sales figures and anticipates further growth for the duration of the shopping season.

Black Friday weekend comparable sales were up 17.1% compared to 2012, and Cyber Monday comparable sales increased by 34.8%.

December 6, 2013

Black Friday social mentions more than doubled those of Cyber Monday this year. But a new infographic from SAP shows that consumers felt the most excited and happy about Cyber Monday.

Black Friday social mentions more than doubled those of Cyber Monday this year. But a new infographic from SAP shows that consumers felt the most excited and happy about Cyber Monday.

December 5, 2013

Walmart chief marketing and merchandising officer Duncan Mac Naughton told investors during an October meeting that the retailer would have the largest share of voice during the holiday season and that was certainly evident during November, according to data released this week from Kantar Media Ad Intelligence and Placed.

Walmart chief marketing and merchandising officer Duncan Mac Naughton told investors during an October meeting that the retailer would have the largest share of voice during the holiday season and that was certainly evident during November, according to data released this week from Kantar Media Ad Intelligence and Placed.

December 4, 2013

MasterCard Spending Pulse reported that U.S. electronics retailers hit the jackpot with their early Thanksgiving openings, recording triple-digit growth on Thanksgiving Day this year compared to 2012.

MasterCard Spending Pulse reported that U.S. electronics retailers hit the jackpot with their early Thanksgiving openings, recording triple-digit growth on Thanksgiving Day this year compared to 2012.

According to the November report, which tracks retail sales across all forms of payment, including credit cards, cash and check, sales for the electronics category shot up on Thanksgiving; however, sales in that sector declined slightly on Black Friday.

December 4, 2013

Black Friday came early for Rakuten.com Shopping. The online marketplace saw a huge jump in visits to the site, consumer sales and conversion on and leading up to the biggest shopping day of the year.

Black Friday came early for Rakuten.com Shopping. The online marketplace saw a huge jump in visits to the site, consumer sales and conversion on and leading up to the biggest shopping day of the year.

Rakuten.com Shopping reported a rise in consumer sales and traffic beginning the Monday before the big sale days, with a spike on Thanksgiving Day and a crescendo at 10 a.m. PST on Black Friday.

December 4, 2013

Unprecedented shopper traffic was seen at Target on Black Friday, according to president, CEO and chairman, Gregg Steinhafel, who also said the retailer provided exceptional service without offering much insight into sales.

Unprecedented shopper traffic was seen at Target on Black Friday, according to president, CEO and chairman, Gregg Steinhafel, who also said the retailer provided exceptional service without offering much insight into sales.

December 4, 2013

Target spent an estimated $28 million on advertising November 3-7, which netted it nearly 12% of retail traffic during Thanksgiving weekend, according to data released this week from Kantar Media Ad Intelligence and Placed.

Target spent an estimated $28 million on advertising November 3-7, which netted it nearly 12% of retail traffic during Thanksgiving weekend, according to data released this week from Kantar Media Ad Intelligence and Placed.

December 4, 2013

Given the origins of Cyber Monday, it should have become irrelevant in the grand scheme of online holiday sales. That’s far from the case though as evidenced by the latest insights from digital measurement firm comScore.

Given the origins of Cyber Monday, it should have become irrelevant in the grand scheme of online holiday sales. That’s far from the case though as evidenced by the latest insights from digital measurement firm comScore.

The leading digital measurement firm released data late Tuesday showing Cyber Monday sales increased 18% to more than $1.7 billion to establish a new record for the heaviest online shopping day in history. It was also the second day this season in which online sales surpassed $1 billion which was the case on Black Friday.

December 3, 2013

Online sales on Cyber Monday increased by 16% to $2.29 billion compared to last year, according to Adobe’s Digital Index 2013, and a record 18.3% of those sales came from mobile devices — a surge of 80% compared to last year.

Online sales on Cyber Monday increased by 16% to $2.29 billion compared to last year, according to Adobe’s Digital Index 2013, and a record 18.3% of those sales came from mobile devices — a surge of 80% compared to last year.

Consumer shopping preferences continued to shift online with Cyber Monday being the fifth day in a row of record-breaking online sales. While “brick and click” retailers dominated Thanksgiving weekend sales, Internet retailers generated the most sales on Cyber Monday with a 42% share.

December 1, 2013

Tablets, headphones and gaming hardware were the most frequently purchased consumer electronics products during a weekend which saw more than half of sales occur online.

Tablets, headphones and gaming hardware were the most frequently purchased consumer electronics products during a weekend which saw more than half of CE sales occur online.

The Consumer Electronics Association said 55% of U.S. adults who bought consumer electronics on Thanksgiving Day and Black Friday did so online, well ahead of the 45% who did so in 2012.

December 1, 2013

Retailers were effective at getting a record number of Americans to visit stores and Web sites over the weekend, but persuading them to spend money was a different story, according to data released by the National Retail Federation Sunday afternoon.

Retailers were effective at getting a record number of Americans to visit stores and Web sites over the weekend, but persuading them to spend money was a different story, according to data released by the National Retail Federation Sunday afternoon.

November 29, 2013

Even before its final round of deals kicked in at Walmart on Friday morning the retailer announced that sales had exceeded last year’s record-breaking results with 10 million transactions completed between 6 p.m. and 10 p.m. on Thanksgiving.

Even before its final round of deals kicked in at Walmart on Friday morning the retailer announced that sales had exceeded last year’s record-breaking results with 10 million transactions completed between 6 p.m. and 10 p.m. on Thanksgiving.

November 27, 2013

Lowe’s has integrated Point Inside's StoreMode mobile shopper engagement platform into its mobile app to improve the in-store customer experience, just in time for Black Friday and Cyber Monday.

Lowe’s has integrated Point Inside's StoreMode mobile shopper engagement platform into its mobile app to improve the in-store customer experience, just in time for Black Friday and Cyber Monday.

Shoppers at all Lowe's locations will be able to use the Product Locator capability to search for products and instantly see where they are located on a detailed store map using Lowe's iOS and Android mobile apps or Lowe's mobile-optimized website.

November 27, 2013

Early this week, Target began to generate traffic to its e-commerce site ahead of Cyber Week. They offered REDcard holders an exclusive online Black Friday preview sale, and Cartwheel app users Black Friday-like deals.

Early this week, Target began to generate traffic to its e-commerce site ahead of Cyber Week. They offered REDcard holders an exclusive online Black Friday preview sale, and Cartwheel app users Black Friday-like deals.

Cartwheel is the digital savings program that allows guests to choose in-store offers and claim savings directly from their smartphones, which Target began rolling out earlier this year.

November 27, 2013

Free food, double pay and generous merchandise discounts are available to the more than one million Walmart employees called upon to work Thanksgiving weekend.

Free food, double pay and generous merchandise discounts are available to the more than one million Walmart employees called upon to work Thanksgiving weekend.

Walmart on Wednesday highlighted some of the benefits workers at its store will receive this weekend, including a 25% discount off an entire purchase, a Thanksgiving meal throughout Black Friday shifts and double pay for employees willing to endure the madness of Black Friday events scheduled for 6 p.m. and 8 p.m. on Thanksgiving Day.

November 25, 2013

More than half of consumers plan to shop on Black Friday this year, although the number has decreased since last year. According to the Deloitte Pre-Thanksgiving Survey, 53% of 1,000 consumers polled will shop on Black Friday, compared to 63% in 2012.

More than half of consumers plan to shop on Black Friday this year, although the number has decreased since last year. According to the Deloitte Pre-Thanksgiving Survey, 53% of 1,000 consumers polled will shop on Black Friday, compared to 63% in 2012.

Younger consumers are more likely to shop Black Friday, with 68% of weekend shoppers age 18-29 planning to shop that day and 44% of Black Friday shoppers in this age group planning to hit the stores between midnight and 5 a.m., compared to 30% of those 30 and older.

November 22, 2013

In keeping with the new holiday tradition of revealing promotions early, Walmart on Friday shared its range of extreme value items and free shipping offers and pushed the start of Cyber Monday to Saturday, November 30.

In keeping with the new holiday tradition of revealing promotions early, Walmart on Friday shared its range of extreme value items and free shipping offers and pushed the start of Cyber Monday to Saturday, November 30.

The headliner deal is a LG brand 55 inch, 3D LED television with a sound bar for $799 along with 200 other online specials that will last through Friday, December 6. Walmart also reduced its free shipping threshold to $35 from $50.

November 22, 2013

Despite the growing popularity of online shopping, millions of consumers will flock to the stores this Black Friday. According to a recent study from WD Partners, "Amazon Can't Do That: Consumer Desire & the Store of the Future,” 79% of consumers rank instant ownership as a top factor in influencing how they shop.

Despite the growing popularity of online shopping, millions of consumers will flock to the stores this Black Friday. According to a recent study from WD Partners, "Amazon Can't Do That: Consumer Desire & the Store of the Future,” 79% of consumers rank instant ownership as a top factor in influencing how they shop.

Other store-friendly top influencers include sensory experience and product immersion (75%), emotional experience of interacting with live human beings, community, and personal service.