Content about Black Friday

December 9, 2014

ECRM compared retail circular advertising in November 2013 vs. November 2014 and noted trends occurring across top retail chains.

ECRM compared retail circular advertising in November 2013 vs. November 2014 and noted trends occurring across top retail chains. Home Depot added an additional Black Friday 2014 circular promoting appliances. Home Depot offered deep Black Friday 2014 discounts on microwaves. Staples increased circular pages by +38%, and featured an attractive “Free Kindle eReader with laptop purchase” and a $99 Asus laptop on the Black Friday 2014 circular front. Walgreens had little change in November circular metrics but CVS cut 9 pages; a 10% decline.

December 7, 2014

As holiday shoppers hunted for online deals Thanksgiving weekend the Overstock.com Web site provided fertile hunting grounds.

As holiday shoppers hunted for online deals Thanksgiving weekend the Overstock.com Web site provided fertile hunting grounds.

The retailer said its sales between Thanksgiving and Cyber Monday increased 23 percent compared to the same period the prior year. In addition to new customers, the increase was driven by an 8 percent increase in average individual order size. Cyber Monday sales increased 24 percent while Thanksgiving day saw the largest gain, up 38 percent off of a smaller initial base than Cyber Monday.

December 1, 2014

Move over pumpkin pie: Black Friday fervor seemed to stir up more conversations on social media than the Thanksgiving holiday itself. 

Move over pumpkin pie: Black Friday fervor seemed to stir up more conversations on social media than the Thanksgiving holiday itself.

According to Salesforce.com, social media posts about Black Friday shopping numbered 2.7 million. Roughly 278,000 posts were stamped with the hashtag "#blackfriday" and another 8,000 were labeled "#deals," vs. just 85,000 with "#Thanksgiving."

There were also about 1.84 million holiday shopping posts on Thanksgiving Day, and about 719,000 posts the day before Thanksgiving.

December 1, 2014

Online and mobile shopping on Thanksgiving Day and Black Friday reached record levels according to a real time analysis conducted by IBM Digital Analytics Benchmark.

Online and mobile shopping on Thanksgiving Day and Black Friday reached record levels according to a real time analysis conducted by IBM Digital Analytics Benchmark.

Thanksgiving online sales increased 14.3 percent and mobile sales increased 25.4 percent. Black Friday online sales increased 9.5 percent while mobile sales increased 28.2 percent, according to IBM.
 

December 1, 2014

Walmart reported a robust Black Friday weekend as part of its 2014 holiday sales season. 

The world's largest retailer reported a robust Black Friday weekend — including record online sales — as part of its kickoff to the 2014 holiday sales season.

“In a few short hours, we flipped from being the largest grocery store in town to the best gift shop on the block," said Laura Phillips, SVP of merchandising at Walmart. "Not only did we have millions of customers shopping our stores, but we’re confident Walmart was the first stop of the night for most of them."

November 25, 2014

When Macy's kicks off the holiday shopping season with its traditional parade on Thanksgiving Day, the retailer will also be deploying social media to complement its holiday push.

When Macy's kicks off the holiday shopping season with its traditional parade on Thanksgiving Day, the retailer will also be deploying social media to complement its holiday push.

The company earlier this year was one of the first retailers to launch Facebook video ads. On Thursday evening, Macy’s will roll out its next round of video ads, this time to coincide with its Black Friday weekend campaign.

November 24, 2014

In an effort to generate traffic and increase sales at its physical stores, Barnes & Noble has announced a secret weapon against Amazon.com this Black Friday. 

In an effort to generate traffic and increase sales at its physical stores, Barnes & Noble has announced a secret weapon against Amazon.com this Black Friday.

Barnes & Noble recruited 100 prominent authors — including Donna Tartt, David Mitchell, Dan Brown, E. L. James, Jeff Kinney, George W. Bush and Hillary Clinton — to each sign roughly 5,000 copies of their latest books. The company will distribute and sell the 500,000 signed books among its retail stores only. The signed books will not be available on the company’s website.

November 24, 2014

Black Friday is known for great deals, but a new study shows that consumers may want to add one more item to their holiday shopping carts.  

Black Friday is known for great deals, but a new study shows that consumers may want to add one more item to their holiday shopping carts.  

Product protection plan leader Asurion recently surveyed consumers and nearly one-third of the items they purchased last Black Friday broke in less than a year. In addition, almost half (45%) of those surveyed plan to replace at least one damaged, lost or stolen item this Black Friday.  

November 24, 2014

Younger shoppers make up the demographic group most likely to visit physical stores Thanksgiving weekend, but retailers had better be ready to offer the digital natives an ominchannel experience, according to new research from a leading retail trade group.

Younger shoppers make up the demographic group most likely to visit physical stores Thanksgiving weekend, but retailers had better be ready to offer the digital natives an ominchannel experience, according to new research from a leading retail trade group.  

November 20, 2014

In an effort to create even more buzz for its holiday promotions, Macy’s will give away $1 million in prizes during Black Friday weekend.  

In an effort to create even more buzz for its holiday promotions, Macy’s will give away $1 million in prizes during Black Friday weekend.  

Using the Macy’s mobile app, customers shopping in-store will be able to scan QR codes to enter the giveaway during doorbuster hours, beginning at 6 p.m. on Thanksgiving Day through 1 p.m. on Nov. 28, and then again on Saturday, Nov. 29, from 7 a.m. to 1 p.m.

November 19, 2014

Zappos.com says it will celebrate Thanksgiving and Black Friday weekend by donating 10 meals per order placed on Zappos.com in partnership with Feeding America, the leading domestic hunger-relief charity. 

Zappos.com says it will celebrate Thanksgiving and Black Friday weekend by donating 10 meals per order placed on Zappos.com in partnership with Feeding America, the leading domestic hunger-relief charity.

The company says the objective of its Fast, Free Giving effort is to give back this holiday season and for consumers to put their dollars behind more than just holiday gifts: to help those most in need, too.

November 18, 2014

For many shoppers, it’s that time of year to skip the holiday meal, devise a shopping strategy and get in line, right? Well, not if you are a Toys”R”Us Rewards member. The company is now among the growing ranks of retailers looking to create an aura of exclusivity with shoppers by promoting early access to the hottest holiday prices. 

For many shoppers, it’s that time of year to skip the holiday meal, devise a shopping strategy and get in line, right?

Well, not if you are a Toys”R”Us Rewards member.

The company is now among the growing ranks of retailers looking to create an aura of exclusivity with shoppers by promoting early access to the hottest holiday prices.

The retailer plans to give its nearly 19 million loyalty program members a sneak peek of Black Friday deals on more than 100 items beginning Nov. 23.

November 14, 2014

Perhaps the most aggressive traffic and sales generating promotional effort this Black Friday comes courtesy of Old Navy.

Perhaps the most aggressive traffic and sales generating promotional effort this Black Friday comes courtesy of Old Navy.

The Old Navy division of Gap, Inc., plans to open its more than 800 stores at 4 p.m. on Thanksgiving day and will price all merchandise at half off for 31 hours until stores close at 11 p.m. on Black Friday. And, if the 50% markdown isn’t sufficient to motivate shoppers, the retailer plans generate store traffic by giving away $1 million to one lucky customer and 1,000 $200 gift certificates.

November 14, 2014

HHgregg CEO Dennis May said the retailer is approaching Black Friday differently this year, including opening its stores earlier than Best Buy on Thanksgiving Day and offering 40% storewide discounts.

HHgregg CEO Dennis May said the retailer is approaching Black Friday differently this year, including opening its stores earlier than Best Buy on Thanksgiving Day and offering 40% storewide discounts.

HHgregg will open its stores at 4 p.m. on the holiday, an hour earlier than Best Buy and two hours earlier than most other retailers who plan to open Thanksgiving Day. The retailer also said its Black Friday Now promotion will begin Nov. 20 and run through Nov. 29 and will offer up to 40% off all items in the store.

November 13, 2014

When it comes to getting a great deal, Black Friday and Cyber Monday are big shopping days for consumers. But according to new research from Nielsen, men and women have different shopping behaviors on these two retail holidays.

When it comes to getting a great deal, Black Friday and Cyber Monday are big shopping days for consumers. But according to new research from Nielsen, men and women have different shopping behaviors on these two retail holidays.

November 12, 2014

Walmart continues to expand its view of Black Friday and is encouraging shoppers’ to do the same by rethinking the practice of waiting in line on Black Friday to secure limited quantities of merchandise.

Walmart continues to expand its view of Black Friday and is encouraging shoppers to do the same by rethinking the practice of waiting in line on Black Friday to secure limited quantities of merchandise.

November 10, 2014

Customers at Target are being given expanded opportunities to engage with the retailer this holiday season thanks to extended hours and early access to promotional offers.

Customers at Target are being given expanded opportunities to engage with the retailer this holiday season thanks to extended hours and early access to promotional offers.

November 7, 2014

Toys "R" Us Inc. on Friday announced an array of holiday marketing initiatives along with the news that its stores  will open at 5 p.m. on Thanksgiving Day Thursday, Nov. 27, the same time as 2013, and will remain open through 11 p.m. on Friday, Nov. 28, offering doorbusters and deals.

Toys "R" Us Inc. on Friday announced an array of holiday marketing initiatives along with the news that its stores  will open at 5 p.m. on Thanksgiving Day Thursday, Nov. 27, the same time as 2013, and will remain open through 11 p.m. on Friday, Nov. 28, offering doorbusters and deals.

November 6, 2014

Sam’s Club has joined the ranks of other retailers this holiday season with a pre-Black Friday-themed promotion occurring mid-month.

Sam’s Club has joined the ranks of other retailers this holiday season with a pre-Black Friday-themed promotion occurring mid-month.

On Saturday, Nov. 15, Sam’s Club will host a one-day-only Holiday Savings Celebration featuring Black Friday pricing on featured technology, toys, apparel, jewelry and home goods items. Starting at 7 a.m. and exclusive to Sam’s Club members, families can fill their baskets in-club or online with top holiday picks while getting ahead of the typical Black Friday frenzy, according to Sam’s Club.

November 6, 2014

Meijer has prepared a lot of holiday deals for the Black Friday weekend and is now offering a sneak peek to allow its customers plan ahead of time.

Meijer has prepared a lot of holiday deals for the Black Friday weekend and is now offering a sneak peek to allow its customers plan ahead of time.

November 5, 2014

Academy Sports and Outdoors' 186 locations won’t be open Thanksgiving Day, but the retailer does have other operational and promotional strategies planned including a 5 a.m.Black Friday opening.

Academy Sports and Outdoors' 186 locations won’t be open Thanksgiving Day, but the retailer does have other operational and promotional strategies planned including a 5 a.m.Black Friday opening.

The $4 billion retailer said it was continuing its longstanding practice of not opening on Thanksgiving Day. Instead, leading up to Thanksgiving Academy plans to provide customers access to shop its Black Friday deals early through three major sales events – Early Access, Black Friday Starts Now, and Black Friday.

November 4, 2014

Big Lots celebrates families and mothers in particular through its national holiday television and online campaign launched on Nov. 1.

Big Lots celebrates families and mothers in particular through its national holiday television and online campaign launched on Nov. 1.

The campaign features four original songs - one in Spanish - which are intended to inspire sing-alongs.  The spots feature a singing trio that includes "America's Got Talent" finalist Deanna DellaCioppa, a Boston native who has performed with Stevie Wonder and Diana Ross. 

In this campaign, Big Lots emphasizes a special role mothers play in celebrating the holidays. 

November 3, 2014

Customers and Shop Your Way members can shop Black Friday deals at most Sears stores starting as early as 6 p.m. on Thanksgiving.

Customers and Shop Your Way members can shop Black Friday deals at most Sears stores starting as early as 6 p.m. on Thanksgiving. Sears’ subsidiary Kmart, continuing a 23-year tradition as a destination for early-bird shopping, will open for 42 hours straight, from 6 a.m. on Thanksgiving to midnight on Black Friday.

October 30, 2014

Get it before it’s gone is the message Amazon is sharing with holiday shoppers as it looks to drive sales of limited duration “Lightning Deals” supported by enhanced same day delivery capabilities.

Get it before it’s gone is the message Amazon is sharing with holiday shoppers as it looks to drive sales of limited duration “Lightning Deals” supported by enhanced same day delivery capabilities.

Amazon’s countdown to Black Friday and then Christmas involves a strategy of featuring roughly 15,000 products the online retailer promotes as Lightning Deals because of reduced pricing during a tight promotional window.

October 30, 2014

On the heels of moderating expectations for its third quarter performance, Kohl’s announced plans to improve results during the holidays, including an around the clock opening schedule beginning at 6 p.m. Thanksgiving Day.

On the heels of moderating expectations for its third quarter performance, Kohl’s announced plans to improve results during the holidays, including an around the clock opening schedule beginning at 6 p.m. Thanksgiving Day.

Kohl’s will open its doors at 6 p.m. on Thanksgiving Day and remain open through midnight Friday, Nov. 28. The retailer will also offer a variety of omnichannel holiday services, including a daily “Today’s Deals” section on Kohls.com.