Content about Brand valuation

July 23, 2014

Leading brand consultancy Interbrand named Josh Feldmeth CEO to succeed Lee Carpenter who is leaving the firm after 12 years.

Leading brand consultancy Interbrand named Josh Feldmeth CEO to succeed Lee Carpenter who is leaving the firm after 12 years.

In his role as CEO of Interbrand North America, Feldmeth will be based in New York and oversee the company’s New York, San Francisco, Toronto, Dayton, Cincinnati and BrandWizard offices. Feldmeth previously served as CEO of Interbrand’s New York, San Francisco and Toronto offices. He will report to Interbrand’s global CEO Jez Frampton.

October 11, 2013

Retail design and brand strategy firm Interbrand Design Forum has added nine new associates as business continues to grow with key retail and manufacturing clients.

Retail design and brand strategy firm Interbrand Design Forum has added nine new associates as business continues to grow with key retail and manufacturing clients.
 
Allen McCormick has been named executive director, overseeing relationships with key client partners. Becky Lau was hired as senior consultant, strategy and analytics. Aaron Stancik is also new to the Strategy & Analytics group where he will serve as a senior consultant working on projects for Michael Hill and FedEx.

March 19, 2013

Interbrand, a consultancy, has named Walmart the most valuable retail brand for 2013.

DAYTON, Ohio — Interbrand, a consultancy, has named Walmart the most valuable retail brand for 2013. The retailer retained its top spot from 2012.

Rising through the ranks were Macy's, which increased brand value by 62% and moved up nine spots on the list to #40 and Amazon.com, which moved up to #4 on the list, growing brand value by 46%. 

May 22, 2012

Walmart topped the list retailers on the BrandZ Top 100 Most Valuable Global Brands, according to a study commissioned by WPP Group and conducted by Millward Brown Optimor.

NEW YORK — Walmart topped the list retailers on the BrandZ Top 100 Most Valuable Global Brands, according to a study commissioned by WPP Group and conducted by Millward Brown Optimor.

The BrandZ Top 100 Most Valuable Global Brands study identifies and ranks the world's most valuable 100 brands by their dollar value, an analysis based on financial data combined with consumer measures of brand equity. 
 

February 21, 2012

While Walmart maintained the No. 1 position on Interbrand's U.S. Most Valuable Retail Brands list for 2012, several other retailers are moving up the ranks.

DAYTON, Ohio — While Walmart maintained the No. 1 position on Interbrand's U.S. Most Valuable Retail Brands list for 2012, several other retailers are moving up the ranks.

Although Walmart touts a value that's more than $139 billion, this year also marked a 2% decrease for the big box retailer, Interbrand said. Second on this year's list was Target, which holds a value of $23 billion, a 1% increase over last year.

May 13, 2011

Turns out Shakespeare’s famous line, “A rose by any other name would smell as sweet,” doesn’t quite fit with every scenario. Case in point, Wal-Mart Stores, which, according to Millward Brown Optimor’s BrandZ ranking of the top 20 global retail brands, saw its brand value diminish when it decided to rename its Wal-Mart stores, Walmart. 

May 9, 2011

BrandZ has released its list of the 100 most valuable global brands, and Target came in at number 5. According to the report, Target earned its spot by expanding its food selection and repositioning itself as a low-price leader and thereby countering the perception of it being a trendier, albeit pricier store than its competitors.

BrandZ has released its list of the most valuable retail brands, and Target came in at number 5 out of 20 companies listed. According to the report, Target earned its spot by expanding its food selection and repositioning itself as a low-price leader and thereby countering the perception of it being a trendier, albeit pricier store than its competitors.

Out of the 100 global brands (including both retail and non-retail companies), Target came in at number 65.

April 1, 2011

NEW YORK -- Walmart, Target, The Home Depot, Best Buy and CVS took top honors in Interbrand’s annual ranking of the 50 most valuable U.S. retail brands. The U.S. brands are valued in collaboration with Interbrand Design Forum, the retail experience group within Interbrand.