Content about Brand

May 20, 2013

Former Nike exec rules development roost at Church’s Chicken

Former Nike executive Tony Moralejo has been appointed chief development officer at Church’s Chicken. Moralejo will be responsible for domestic and international expansion for the global chicken chain, as well as franchising, re-imaging, construction and real estate management.

He will report directly to president and CEO Jim Hyatt and will be a member of the brand’s executive team.

May 13, 2013

Former PepsiCo exec to head TCC Americas

TCC, a global leader in retail marketing programs, has appointed former PepsiCo executive Van B. Sapp as president of TCC Americas. In his new role, Sapp will be responsible for TCC's operations in North and South America.

WESTPORT, Conn. — TCC, a global leader in retail marketing programs, has appointed former PepsiCo executive Van B. Sapp as president of TCC Americas. In his new role, Sapp will be responsible for TCC's operations in North and South America, adding capabilities with licensed properties and integrating digital components to current customer initiatives.

May 9, 2013

Bebe names former Limited exec SVP, marketing

Bebe has appointed former Limited executive Keith Keegan as SVP of marketing. In his new role, Keegan will lead all aspects of marketing and branding across all channels of the business. He will report to CEO Steve Birkhold.

LOS ANGELES — Bebe has appointed former Limited executive Keith Keegan as SVP of marketing. In his new role, Keegan will lead all aspects of marketing and branding across all channels of the business. He will report to CEO Steve Birkhold.

May 2, 2013

Leadership, board changes at Delia’s

Delia’s has appointed Tracy Gardner as the company’s new chief creative officer, and also as a member of the board of directors. Walter Killough, who back in January announced his intention to step down as CEO April 1, has agreed to remain in the role through August 2.

NEW YORK — Delia’s has appointed Tracy Gardner as the company’s new chief creative officer, and also as a member of the board of directors. Walter Killough, who back in January announced his intention to step down as CEO April 1, has agreed to remain in the role through August 2.

The company also named Michael Zimmerman chairman of the board, replacing Carter S. Evans, who will remain on the board.

May 2, 2013

Nike execs step into new roles

Nike has promoted VP Michael Spillane to VP and GM of Nike’s Greater China geography effective June 1. Spillane replaces Craig Cheek who will move to a global role as VP and GM of Nike’s Young Athletes.

BEAVERTON, Ore. — Nike has promoted VP Michael Spillane to VP and GM of Nike’s Greater China geography effective June 1.

Spillane was most recently the CEO and president of Umbro, which Nike divested of last year. Spillane replaces Craig Cheek who will move to a global role as VP and GM of Nike’s Young Athletes, where he will oversee strategy and drive growth supporting the company’s key categories around the world.

April 15, 2013

Kool-Aid icon gets a brand refresh for summertime sales

Kool-Aid’s latest brand campaign, called "Smile. It's Kool-Aid," introduces a new look and feel for the brand as well as for its spokespitcher, Kool-Aid Man, in time for its launch of Kool-Aid Liquid Drink Mix.

NORTHFIELD, Ill. — Kool-Aid’s latest brand campaign, called "Smile. It's Kool-Aid," introduces a new look and feel for the brand as well as for its spokespitcher, Kool-Aid Man, in time for its launch of Kool-Aid Liquid Drink Mix.

Owned by Kraft Foods Group, North America's fourth largest consumer packaged food and beverage company, Kool-Aid partnered with Saatchi & Saatchi New York and VSA Partners of Chicago to revamp its image.

March 29, 2013

Study: Mass merchants target diverse consumer group with private label offerings

Walmart and Target are targeting multi-cultural and health-conscious consumers with their private-label products directed at multicultural and health-conscious consumers.

ROCKVILLE, Md. — Walmart and Target are targeting multi-cultural and health-conscious consumers with their private-label products directed at multicultural and health-conscious consumers.

March 28, 2013

Survey names Kohl's, Dollar General, Lowe's among top brands

Harris Interactive has revealed the brands that Americans rank highest in brand equity.

NEW YORK — Harris Interactive has revealed the brands that Americans rank highest in brand equity. Surveying more than 38,000 American consumers, it measures the level of quality, familiarity, and purchase consideration for each brand, and then awards "Brand of the Year" status to the top-ranked brand from each category.

March 19, 2013

Walmart tops most valuable retail brands list

Interbrand, a consultancy, has named Walmart the most valuable retail brand for 2013.

DAYTON, Ohio — Interbrand, a consultancy, has named Walmart the most valuable retail brand for 2013. The retailer retained its top spot from 2012.

Rising through the ranks were Macy's, which increased brand value by 62% and moved up nine spots on the list to #40 and Amazon.com, which moved up to #4 on the list, growing brand value by 46%.

March 15, 2013

Kid Brands names new CEO

Kid Brands, a manufacturer of juvenile and infant products has announced the appointment of Raphael Benaroya as president and CEO, effective immediately.

EAST RUTHERFORD, N.J. — Kid Brands, a manufacturer of juvenile and infant products has announced the appointment of Raphael Benaroya as president and CEO, effective immediately. The company intends to appoint a non-executive chairman of the board, although Benaroya will continue to serve as chairman until his successor is appointed, and is expected to continue to serve as a board member thereafter.

March 14, 2013

Walmart named to Most Influential Brands list

Walmart was the only traditional retailer to be named to marketing firm Ipsos' Most Influential Brands of the United States list.

NEW YORK — Walmart was the only traditional retailer to be named to marketing firm Ipsos' Most Influential Brands of the United States list.

Amazon and Ebay also made the list, which included such companies as Apple, Facebook, Visa and Procter & Gamble. Topping the list was Google.

March 6, 2013

Schawk names head of business development

Schawk, a provider of brand development and deployment services, enabling companies of all sizes to connect their brands with consumers, announced that it has appointed Jackie DeLise to the position of vice president of business development.

CHICAGO — Schawk, a provider of brand development and deployment services, enabling companies of all sizes to connect their brands with consumers, announced that it has appointed Jackie DeLise to the position of vice president of business development.

February 28, 2013

Glass half full

Sixty percent of retailers with at least two years of negative comps turn them positive.

Here’s how.

Two years of deep same-store sales declines can easily feel like a death sentence for most retailers. However, the data suggests it is indeed far from that.

We analyzed all specialty retailers with sufficient public data over the last 20 years—nearly 70 retailers—and found that the majority of retailers who substantially underperformed the market ended up turning their comps positive in relatively short order.

February 25, 2013

SymphonyIRI Group forecasts frugal future for CPG spending

The latest research from SymphonyIRI Group’s Times & Trends, “2012 CPG Year in Review: Finding the New Normal,” reveals that budget restraints are still causing consumers to remain frugal in 2013, despite signs of economic recovery.

CHICAGO — The latest research from SymphonyIRI Group’s Times & Trends, “2012 CPG Year in Review: Finding the New Normal,” reveals that budget restraints are still causing consumers to remain frugal in 2013, despite signs of economic recovery.

February 20, 2013

Iconix acquires Lee Cooper denim brand

NEW YORK — Iconix Brand Group has acquired Lee Cooper, a global lifestyle brand with over a 100-year heritage for $72 million in cash. The brand was acquired through the company's Luxembourg subsidiary, Iconix Luxembourg Holdings Sarl.

February 15, 2013

Study: Strategy key to social media success

WESTLAKE VILLAGE, Calif. -- Using social media to drive brand awareness and sales has to be a carefully thought out process, a new study by J.D. Power and Associates has found.

February 14, 2013

Heinz taken out by Buffet’s Berkshire Hathaway

In the food industry’s largest ever acquisition, the H.J. Heinz Company has agreed to be acquired by an investment consortium of Berkshire Hathaway and 3G Capital.

Heinz shareholders will receive $72.50 a share in cash, a 20% premium to the prior day’s closing price of $60.48, which was at an all time high.

February 11, 2013

Top CPG brands earn product awards

Brawny, All, Aquafresh and Listerine were among the consumer brands to take home the Product of the Year Award in their respective categories.

NEW YORK -- Brawny, All, Aquafresh and Listerine were among the consumer brands to take home the Product of the Year Award in their respective categories. Chosen by 50,000 consumers, Product of the Year USA will honor the nation's most innovative consumer packaged goods of 2013 at its fifth annual Awards Ceremony, taking place at the Edison Ballroom in New York City on Tuesday, Feb. 12. Special guest host Wendy Williams will serve as Master of Ceremonies alongside Chicago's top improv comedians, Kate James and Greg Mills.

January 30, 2013

Amazon, Target, Lowe's have consumers buzzing

Amazon, which gained attention for its expanded Kindle line and growing e-commerce footprint, captured the second spot on BrandIndex's list of most buzzed about U.S. brands for 2012.

Lowe's and Target were the only traditional retailers to make the top 10. Lowe's moved up one spot to the number five position, thanks to the launch of MyLowes.com and better-equipped staff. Target captured the number seven spot with the help of its remodeling program and year-round exclusives.

Other retailers in the top 25 include Walgreens (13), Home Depot (18) and Kohl's (25).

January 24, 2013

Consumers forsake brands for loyalty card deals

One-in-five consumers between the ages of 35 years and 54 years are choosing products due to a loyalty card discount, SymphonyIRI Group reported Wednesday as part of its Q4 2012 MarketPulse survey.

CHICAGO — One-in-five consumers between the ages of 35 years and 54 years are choosing products due to a loyalty card discount, SymphonyIRI Group reported Wednesday as part of its Q4 2012 MarketPulse survey. And almost one-third are forsaking their preferred brands due to a sale price. The survey found that shopper sentiment dropped to its lowest point since Q3 2011.

January 24, 2013

Crossmark creates new brand experience group

BrandMasters is the name of a new experiential marketing agency created by Crossmark, one of the companies that executes in store activities at Walmart under the Shopper Events banner.

January 23, 2013

Crossmark creates new experience agency

BrandMasters is the name of a new experiential marketing agency created by Crossmark.

January 8, 2013

Wolverine steps up global brand building

Wolverine Worldwide is making organizational changes to drive its future growth and global brand building.

ROCKFORD — Wolverine Worldwide is making organizational changes to drive its future growth and global brand building.

Capitalizing on the momentum following Wolverine’s October 2012 acquisition of the Performance & Lifestyle Group, it will migrate from four to three brand operating groups. Wolverine expects the new operating group alignment to maximize brand synergies and leverage global growth opportunities. Veteran company leaders Ted Gedra, Mark Neal and Jim Zwiers will lead the new operating groups.

January 3, 2013

Gap widens its reach, acquires new brand

Gap has added one more brand to its existing portfolio, purchasing Intermix Holdco for approximately $130 million in cash.

SAN FRANCISCO — Gap has added one more brand to its existing portfolio, purchasing Intermix Holdco for approximately $130 million in cash.

Intermix is a New York-based multi-brand specialty retailer of luxury and contemporary women’s apparel and accessories. It operates 32 boutiques across North America, along with an e-commerce site, offering a mix of luxury brands, including up-and-coming designers. Gap intends to expand Intermix’s network of stores, as well as add significant visibility and enhancements to its online site.

December 10, 2012

Licensor keeps Heelys rolling

Sequential Brands Group, a company that owns, markets and licenses a portfolio of consumer brands, including DVS Action Sports, will acquire Heelys, a maker of sports-inspired products targeted to the youth market.

DALLAS and LOS ANGELES — Sequential Brands Group, a company that owns, markets and licenses a portfolio of consumer brands, including DVS Action Sports, will acquire Heelys, a maker of sports-inspired products targeted to the youth market.