Content about Brand

September 19, 2014

Digital identity solution provider ID.me has unveiled its new retail rewards marketplace, which helps retail brands hyper-target valuable influencers and consumer segments with exclusive offers that are protected from fraud.

Digital identity solution provider ID.me has unveiled its new retail rewards marketplace, which helps retail brands hyper-target valuable influencers and consumer segments with exclusive offers that are protected from fraud.

September 17, 2014

New research from an organization called the Luxury Institute found that half the executives in a recent survey are spending at least 30% of their marketing budget on digital methods with an even larger percentage concerned it isn’t enough.

New research from an organization called the Luxury Institute found that half the executives in a recent survey are spending at least 30% of their marketing budget on digital methods with an even larger percentage concerned it isn’t enough.

September 5, 2014

Starbucks will launch two new store formats in fiscal 2015, include a smaller-format concept aimed at urban commuters and a more premium store concept — Starbucks Reserve Roastery and Tasting Room — dedicated to the chain’s highbrow Reserve brand of coffees.

Starbucks will launch two new store formats in fiscal 2015, include a smaller-format concept aimed at urban commuters and a more premium store concept — Starbucks Reserve Roastery and Tasting Room — dedicated to the chain’s highbrow Reserve brand of coffees.

August 13, 2014

Profitero, a leading global provider of online insights and e-commerce intelligence for retailers and brands, has appointed Raj Khathuria as VP of sales for North America.

Profitero, a leading global provider of online insights and e-commerce intelligence for retailers and brands, has appointed Raj Khathuria as VP of sales for North America.

Khathuria has more than 17 years of sales management experience. He previously led the North American sales operation for MarkMonitor, a global leader in online brand protection (acquired by Thomson Reuters in 2012), where he was responsible for growth in key vertical markets including consumer goods, luxury apparel and electronics.

August 4, 2014

In a move to streamline and simplify Procter & Gamble’s business and brand portfolio, the company will trim its brand portfolio to focus on 70 to 80 of its largest and best-performing brands, A. G. Lafley, president and CEO, told analysts on Friday during its fourth quarter conference call.

In a move to streamline and simplify Procter & Gamble’s business and brand portfolio, the company will trim its brand portfolio to focus on 70 to 80 of its largest and best-performing brands, A. G. Lafley, president and CEO, told analysts on Friday during its fourth quarter conference call.

In the next 12 to 24 months, P&G will “harvest, partner, discontinue or divest” 90 to 100 brands, whose sales have been declining 3% per year over the past three years. Profits have been declining 16%.

July 18, 2014

Genius Brands International, a global brand management company that develops “content with a purpose” for toddlers to tweens, continues to build its global licensing structure with the appointment of industry veteran Stone Newman to the newly created post of president, global consumer products.

Genius Brands International, a global brand management company that develops “content with a purpose” for toddlers to tweens, continues to build its global licensing structure with the appointment of industry veteran Stone Newman to the newly created post of president, global consumer products.  

July 10, 2014

Leading beauty and grooming e-commerce company Birchbox is preparing to open its first brick-and-mortar store in Manhattan’s SoHo neighborhood.

Leading beauty and grooming e-commerce company Birchbox is preparing to open its first brick-and-mortar store in Manhattan’s SoHo neighborhood.

The store will feature a curated product assortment that includes 2,000 products from 250 brands including Smashbox, Caudalie, Jouer, Supergoop!, Cynthia Rowley, Baxter of California, Lab Series and Art of Shaving. Testers of every product in the store will be available.

July 8, 2014

What if you could replicate the physical in-store experience on the web? The concept sounds incredibly powerful. Retailers could connect product experts with key audiences to demonstrate and sell physical products, just like in-store.

What if you could replicate the physical in-store experience on the web? The concept sounds incredibly powerful. Retailers could connect product experts with key audiences to demonstrate and sell physical products, just like in-store. The ubiquitous “Can I help you?” chat windows are a pale reflection, at best, of a truly interactive customer experience. It’s impossible to convey the intricate details that make a brand and its products unique in a text-only window.

July 7, 2014

Acosta Sales & Marketing, a leading full-service sales and marketing agency in the consumer packaged goods industry, has reported that more than 30 national leading consumer brands and 100 grocery retail banners have pledged to support this generation of veterans by participating in the 2014 Wounded Warrior Project Believe in Heroes campaign.

Acosta Sales & Marketing, a leading full-service sales and marketing agency in the consumer packaged goods industry, has reported that more than 30 national leading consumer brands and 100 grocery retail banners have pledged to support this generation of veterans by participating in the 2014 Wounded Warrior Project Believe in Heroes campaign.

Believe in Heroes benefits Wounded Warrior Project (WWP), a nonprofit organization whose mission is to honor and empower Wounded Warriors.

July 2, 2014

Tyson reached an agreement to acquire Hillshire Brands in deal valued at $8.55 billion that includes Tyson paying a $163 termination fee to Pinnacle Foods, a company Hillshire was in the process of acquiring.

Tyson reached an agreement to acquire Hillshire Brands in deal valued at $8.55 billion that includes Tyson paying a $163 termination fee to Pinnacle Foods, a company Hillshire was in the process of acquiring.

Tyson said it will pay $63 a share for Hillshire in an all cash deal that makes the world’s largest protein producer an even more dominant player on the global food stage.

June 30, 2014

Stop & Shop is once again looking to promote its store brands by holding its Buy Theirs, Get Ours Free challenge.

Stop & Shop is once again looking to promote its store brands by holding its Buy Theirs, Get Ours Free challenge.

During the weeks of June 29 and July 6 and then again the weeks of July 27 and August 3, when customers purchase selected national brand products, they will receive Stop & Shop Own Brands equivalent products free.

June 20, 2014

In 1975, when I started what would become Rexall Sundown, the world was a very different place. Gerald Ford was in the White House, there was no social media and the TV universe was limited to three networks and a few local channels.

In 1975, when I started what would become Rexall Sundown, the world was a very different place. Gerald Ford was in the White House, there was no social media and the TV universe was limited to three networks and a few local channels.

June 18, 2014

Global brand agency CBX has appointed Anthony Simon as group director of its branded environments team. Simon will report to president of CBX Branded Environments Joseph Bona.

Global brand agency CBX has appointed Anthony Simon as group director of its branded environments team. Simon will report to president of CBX Branded Environments Joseph Bona.

Simon joined CBX from TPG Architecture, an architecture and design firm in New York City, where, as design director, he was a responsible for business development, direction and management of design concepts and staff, and account relationships. His key accounts included Perry Ellis, Original Penguin, Crocs, Adidas, Charming Charlie, HTC, RXR and The Empire State Building.

June 5, 2014

Although comparable-store sales at Fred’s declined slightly in May, the company said sales strengthened in the last week of the month thanks to the first ad in its new marketing and branding program, designed to increase traffic and heighten customer awareness of category diversity.

Although comparable-store sales at Fred’s declined slightly in May, the company said sales strengthened in the last week of the month thanks to the first ad in its new marketing and branding program, designed to increase traffic and heighten customer awareness of category diversity.

The company’s total sales for the month stayed flat at $151.9 million, compared with $152.3 million in May last year. Comparable-store sales for the month declined 0.4% compared with a 0.5% decrease in the same period last year.

June 4, 2014

SGK, formerly marketed as Schawk, a leading global brand development, activation and deployment company that drives brand performance, has appointed Andrew Flynn as SVP of brand strategy.

SGK, formerly marketed as Schawk, a leading global brand development, activation and deployment company that drives brand performance, has appointed Andrew Flynn as SVP of brand strategy.

In this new role, Flynn will focus on identifying and developing strategic brand solutions for clients to help drive brand performance by leveraging the services offered by Brandimage and Anthem, part of SGK's brand development group, and Schawk, the company's brand deployment business.

May 12, 2014

Whirlpool is taking its latest campaign to social media, and encouraging people to take and share photos of the inside of their refrigerators using hashtag #fridgie — a play on “selfie.”

Whirlpool is taking its latest campaign to social media, and encouraging people to take and share photos of the inside of their refrigerators using hashtag #fridgie — a play on “selfie.”

The concept was inspired by the design of the latest Whirlpool 4-Door French Door Refrigerator.

May 6, 2014

Cooking Light, Time Inc.’s leading epicurean brand, has expanded its prepared-foods line and co-branded SodaStream flavors to Target and Walmart.

Cooking Light, Time Inc.’s leading epicurean brand, has expanded its prepared-foods line and co-branded SodaStream flavors to Target and Walmart.

May 6, 2014

Appliance, electronics and furniture retailer Hhgregg is getting a makeover. The brand transformation will encompass all customer touchpoints, including its 228 store locations and online presence. The first phase of hhgregg’s brand transformation launches this week.

Appliance, electronics and furniture retailer Hhgregg is getting a makeover. The brand transformation will encompass all customer touchpoints, including its 228 store locations and online presence. The first phase of hhgregg’s brand transformation launches this week.

April 29, 2014

360pi, a leader in retail price and product intelligence, has unveiled the latest generation of its 360comparables solution targeted to address the unique challenges and opportunities presented by private label brands.

360pi, a leader in retail price and product intelligence, has unveiled the latest generation of its 360comparables solution targeted to address the unique challenges and opportunities presented by private label brands.

April 25, 2014

The challenges for a small/medium CPG company today, competing against the multibillion dollar conglomerates, are greater than ever before.

The challenges for a small/medium CPG company today, competing against the multibillion dollar conglomerates, are greater than ever before. With the skyrocketing cost of freight, manufacturing, raw materials, sales and marketing, the small/medium CPG company does not enjoy any of the economies of scale that the established multi nationals do. Competing in the low margin highly competitive beverage category, as we do at Celsius, only accentuates the challenge.

April 14, 2014

Michael Howe was named CEO at Minneapolis-based Verify Corp., a software provider with solutions focused on supply chain security and brand protection and consumer engagement and loyalty promotions.

Michael Howe was named CEO at Minneapolis-based Verify Corp., a software provider with solutions focused on supply chain security and brand protection and consumer engagement and loyalty promotions.

Howe has served in various executive leadership positions with Procter & Gamble, PepsiCo, Unilever, Arby’s and MinuteClinic. As CEO of MinuteClinic, Howe facilitated the national expansion of the business from 19 clinics in two markets to more than 525 clinics in 27 states. Most recently, he has served as chairman at Smart Receipt and DRX.

April 14, 2014

Founded in 2007, Julep is a fast-growing omnichannel beauty brand that takes a social approach to product development. The brand, which is perhaps best known for its monthly beauty box delivery program, has raised $30 million in Series C financing.

Founded in 2007, Julep is a fast-growing omnichannel beauty brand that takes a social approach to product development. The brand, which is perhaps best known for its monthly beauty box delivery program, has raised $30 million in Series C financing.

New investors Azure Capital, Madrona Venture Group and Altimeter Capital, as well as existing investors Andreessen Horowitz and Maveron, participated in the round. The new investment brings Julep's total venture funding to $56 million.

April 7, 2014

Rite Aid has appointed David Abelman a SVP of brand development and innovation. He will report to Ken Martindale, Rite Aid’s president and chief operating officer.

Rite Aid has appointed David Abelman a SVP of brand development and innovation. He will report to Ken Martindale, Rite Aid’s president and chief operating officer.

Abelman will be responsible for overseeing the continued development of Rite Aid brand products as well as identifying and implementing new innovations to enhance and grow Rite Aid’s business.

April 2, 2014

Talk of nearshoring and a resurgent U.S. manufacturing sector weren’t enough to help the Stanley Furniture Company avoid shuttering a domestic manufacturing plant that employs 400 people.

Talk of nearshoring and a resurgent U.S. manufacturing sector weren’t enough to help the Stanley Furniture Company avoid shuttering a domestic manufacturing plant that employs 400 people.

Following steep losses last year, Stanley said it would close its 562,000-sq.-ft. facility in Robbinsville, NC., where ironically enough the company’s Young America line of Juvenile furniture was manufactured.

March 28, 2014

Time Inc.'s All You brand is expanding its newsstand distribution beginning with the April 2014 issue, already in newsstands.

Time Inc.'s All You brand is expanding its newsstand distribution beginning with the April 2014 issue, already in newsstands.

In addition to being sold at Walmart, All You will be available at most major retail chains across the country including supermarkets, drugstores and bookstores like Kroger, Publix, Safeway, Target, CVS, Walgreens and Barnes & Noble, in addition to being sold by subscription. This expansion follows a successful rollout across retailers in the Southeast market that began last June.