Content about Brand

December 22, 2014

Calvin Klein is aggressively expanding its e-commerce capabilities in an effort to directly sell the brand in more than 20 countries by the end of 2016, the company announced.

Calvin Klein is aggressively expanding its e-commerce capabilities in an effort to directly sell the brand in more than 20 countries by the end of 2016, the company announced.

November 26, 2014

Nordstrom was the most engaged retail brand on Pinterest, followed by Amazon, according to Curalate, which collected more than 180,000 Pins and analyzed nearly five million interactions associated with the Top 100 brands from November 1st to November 21. 

Nordstrom was the most engaged retail brand on Pinterest, followed by Amazon, according to Curalate, which collected more than 180,000 Pins and analyzed nearly five million interactions associated with the Top 100 brands from Nov. 1 to Nov. 21.

Rounding out the top five: Urban Outfitters, American Eagle Outfitters and Zulily. The most popular product on Pinterest is the J Crew Women’s camp sock followed by American Eagle Outfitters’ Sequin Sleeve Sweater and JC Penny’s military jacket and striped top.

November 18, 2014

Former Guess? and Victoria’s Secret executive Amber Fredman-Tarshis has joined Pacific Sunwear of California to help the teen retailer brand reconnect with customers. 

Former Guess? and Victoria’s Secret executive Amber Fredman-Tarshis has joined Pacific Sunwear of California to help the teen retailer brand reconnect with customers.

November 18, 2014

As companies increasingly turn to user-generated content (UGC) to promote their products, Rivet Works has announced its launch as the first content marketing software designed to boost active engagement between people and their favorite brands.

As companies increasingly turn to user-generated content (UGC) to promote their products, Rivet Works has announced its launch as the first content marketing software designed to boost active engagement between people and their favorite brands.  

November 14, 2014

The online grocery channel, while a minor part of FMCG/CPG sales in the U.S. currently, is widely anticipated to be a primary driver of growth for the category in the coming years.

The online grocery channel, while a minor part of FMCG/CPG sales in the U.S. currently, is widely anticipated to be a primary driver of growth for the category in the coming years. And the emergence of this channel can’t happen too soon - total dollar sales for FMCG/CPG products increased just 1.5% last year according to IRI. But change is coming.

November 3, 2014

A powerful alliance formed by News American Marketing, Acosta Sales & Marketing and dozens of leading brands and retailers have stepped up again this veterans day to remind Americans to Believe in Heroes.

A powerful alliance formed by News American Marketing, Acosta Sales & Marketing and dozens of leading brands and retailers have stepped up again this veterans day to remind Americans to Believe in Heroes.

Believe in Heroes is an innovative cause marketing campaign created by Acosta Sales & Marketing in 2010 to generate awareness of the Wounded Warrior Project and raise funds for the critical services the group provides to veterans. News America, publisher of the SmartSource Magazine coupon insert, signed on to the Believe in Heroes program in 2011.

October 20, 2014

With marketers all abuzz about beacons, mobile technology company Swirl Networks said it has created the first programmatic ad exchange for proximity-based in store mobile marketing.

With marketers all abuzz about beacons, mobile technology company Swirl Networks said it has created the first programmatic ad exchange for proximity-based in store mobile marketing.
 

October 16, 2014

A new online resource created by the International Housewares Association (IHA) delivers fresh content on emerging home trends and housewares products.

A new online resource created by the International Housewares Association (IHA) delivers fresh content on emerging home trends and housewares products.

The site, IHAInspiredHome.org, offers compelling information and ideas across a broad spectrum of home lifestyle categories, enabling consumers to connect directly with brands and companies that can meet their housewares needs.

October 9, 2014

eBay plans to leverage its latest global brand campaign, called “Shop the World,” to position itself at the forefront of shoppers’ minds during the holiday shopping season.

eBay plans to leverage its latest global brand campaign, called “Shop the World,” to position itself at the forefront of shoppers’ minds during the holiday shopping season.

eBay’s brand advertising and marketing campaign, which debuts Oct. 13, aims to support sellers by engaging existing eBay users and attracting new ones.

October 6, 2014

The makers of Jimmy Dean products have launched Sunniest Day of the Year — a one-day campaign advertising the brand’s new lunch and dinner offerings. The Jimmy Dean brand Sun character is traveling across the US and documenting every step of his adventure on social media.

The makers of Jimmy Dean products have launched Sunniest Day of the Year — a one-day campaign advertising the brand’s new lunch and dinner offerings. The Jimmy Dean brand Sun character is traveling across the US and documenting every step of his adventure on social media.

In addition to the robust digital content, the Sunniest Day of the Year also includes a national television advertising integration with a guest appearance by the Sun, the launch of a custom microsite (www.sunniestday.com) to track the cross-country journey and a national consumer sweepstakes.

October 1, 2014

PowerReviews, a leading provider of ratings, reviews and question-and-answer technology, is partnering with Olapic, a visual commerce platform for collecting, curating and sharing customer photos and videos on e-commerce sites.

PowerReviews, a leading provider of ratings, reviews and question-and-answer technology, is partnering with Olapic, a visual commerce platform for collecting, curating and sharing customer photos and videos on e-commerce sites.

The companies believe their strategic partnership can help brands and retailers create more authentic and compelling e-commerce experiences by capturing and embedding user-generated content such as ratings, reviews, images and video directly into the purchase path.

September 19, 2014

Digital identity solution provider ID.me has unveiled its new retail rewards marketplace, which helps retail brands hyper-target valuable influencers and consumer segments with exclusive offers that are protected from fraud.

Digital identity solution provider ID.me has unveiled its new retail rewards marketplace, which helps retail brands hyper-target valuable influencers and consumer segments with exclusive offers that are protected from fraud.

September 17, 2014

New research from an organization called the Luxury Institute found that half the executives in a recent survey are spending at least 30% of their marketing budget on digital methods with an even larger percentage concerned it isn’t enough.

New research from an organization called the Luxury Institute found that half the executives in a recent survey are spending at least 30% of their marketing budget on digital methods with an even larger percentage concerned it isn’t enough.

September 5, 2014

Starbucks will launch two new store formats in fiscal 2015, include a smaller-format concept aimed at urban commuters and a more premium store concept — Starbucks Reserve Roastery and Tasting Room — dedicated to the chain’s highbrow Reserve brand of coffees.

Starbucks will launch two new store formats in fiscal 2015, include a smaller-format concept aimed at urban commuters and a more premium store concept — Starbucks Reserve Roastery and Tasting Room — dedicated to the chain’s highbrow Reserve brand of coffees.

August 13, 2014

Profitero, a leading global provider of online insights and e-commerce intelligence for retailers and brands, has appointed Raj Khathuria as VP of sales for North America.

Profitero, a leading global provider of online insights and e-commerce intelligence for retailers and brands, has appointed Raj Khathuria as VP of sales for North America.

Khathuria has more than 17 years of sales management experience. He previously led the North American sales operation for MarkMonitor, a global leader in online brand protection (acquired by Thomson Reuters in 2012), where he was responsible for growth in key vertical markets including consumer goods, luxury apparel and electronics.

August 4, 2014

In a move to streamline and simplify Procter & Gamble’s business and brand portfolio, the company will trim its brand portfolio to focus on 70 to 80 of its largest and best-performing brands, A. G. Lafley, president and CEO, told analysts on Friday during its fourth quarter conference call.

In a move to streamline and simplify Procter & Gamble’s business and brand portfolio, the company will trim its brand portfolio to focus on 70 to 80 of its largest and best-performing brands, A. G. Lafley, president and CEO, told analysts on Friday during its fourth quarter conference call.

In the next 12 to 24 months, P&G will “harvest, partner, discontinue or divest” 90 to 100 brands, whose sales have been declining 3% per year over the past three years. Profits have been declining 16%.

July 18, 2014

Genius Brands International, a global brand management company that develops “content with a purpose” for toddlers to tweens, continues to build its global licensing structure with the appointment of industry veteran Stone Newman to the newly created post of president, global consumer products.

Genius Brands International, a global brand management company that develops “content with a purpose” for toddlers to tweens, continues to build its global licensing structure with the appointment of industry veteran Stone Newman to the newly created post of president, global consumer products.  

July 10, 2014

Leading beauty and grooming e-commerce company Birchbox is preparing to open its first brick-and-mortar store in Manhattan’s SoHo neighborhood.

Leading beauty and grooming e-commerce company Birchbox is preparing to open its first brick-and-mortar store in Manhattan’s SoHo neighborhood.

The store will feature a curated product assortment that includes 2,000 products from 250 brands including Smashbox, Caudalie, Jouer, Supergoop!, Cynthia Rowley, Baxter of California, Lab Series and Art of Shaving. Testers of every product in the store will be available.

July 8, 2014

What if you could replicate the physical in-store experience on the web? The concept sounds incredibly powerful. Retailers could connect product experts with key audiences to demonstrate and sell physical products, just like in-store.

What if you could replicate the physical in-store experience on the web? The concept sounds incredibly powerful. Retailers could connect product experts with key audiences to demonstrate and sell physical products, just like in-store. The ubiquitous “Can I help you?” chat windows are a pale reflection, at best, of a truly interactive customer experience. It’s impossible to convey the intricate details that make a brand and its products unique in a text-only window.

July 7, 2014

Acosta Sales & Marketing, a leading full-service sales and marketing agency in the consumer packaged goods industry, has reported that more than 30 national leading consumer brands and 100 grocery retail banners have pledged to support this generation of veterans by participating in the 2014 Wounded Warrior Project Believe in Heroes campaign.

Acosta Sales & Marketing, a leading full-service sales and marketing agency in the consumer packaged goods industry, has reported that more than 30 national leading consumer brands and 100 grocery retail banners have pledged to support this generation of veterans by participating in the 2014 Wounded Warrior Project Believe in Heroes campaign.

Believe in Heroes benefits Wounded Warrior Project (WWP), a nonprofit organization whose mission is to honor and empower Wounded Warriors.

July 2, 2014

Tyson reached an agreement to acquire Hillshire Brands in deal valued at $8.55 billion that includes Tyson paying a $163 termination fee to Pinnacle Foods, a company Hillshire was in the process of acquiring.

Tyson reached an agreement to acquire Hillshire Brands in deal valued at $8.55 billion that includes Tyson paying a $163 termination fee to Pinnacle Foods, a company Hillshire was in the process of acquiring.

Tyson said it will pay $63 a share for Hillshire in an all cash deal that makes the world’s largest protein producer an even more dominant player on the global food stage.

June 30, 2014

Stop & Shop is once again looking to promote its store brands by holding its Buy Theirs, Get Ours Free challenge.

Stop & Shop is once again looking to promote its store brands by holding its Buy Theirs, Get Ours Free challenge.

During the weeks of June 29 and July 6 and then again the weeks of July 27 and August 3, when customers purchase selected national brand products, they will receive Stop & Shop Own Brands equivalent products free.

June 20, 2014

In 1975, when I started what would become Rexall Sundown, the world was a very different place. Gerald Ford was in the White House, there was no social media and the TV universe was limited to three networks and a few local channels.

In 1975, when I started what would become Rexall Sundown, the world was a very different place. Gerald Ford was in the White House, there was no social media and the TV universe was limited to three networks and a few local channels.

June 18, 2014

Global brand agency CBX has appointed Anthony Simon as group director of its branded environments team. Simon will report to president of CBX Branded Environments Joseph Bona.

Global brand agency CBX has appointed Anthony Simon as group director of its branded environments team. Simon will report to president of CBX Branded Environments Joseph Bona.

Simon joined CBX from TPG Architecture, an architecture and design firm in New York City, where, as design director, he was a responsible for business development, direction and management of design concepts and staff, and account relationships. His key accounts included Perry Ellis, Original Penguin, Crocs, Adidas, Charming Charlie, HTC, RXR and The Empire State Building.

June 5, 2014

Although comparable-store sales at Fred’s declined slightly in May, the company said sales strengthened in the last week of the month thanks to the first ad in its new marketing and branding program, designed to increase traffic and heighten customer awareness of category diversity.

Although comparable-store sales at Fred’s declined slightly in May, the company said sales strengthened in the last week of the month thanks to the first ad in its new marketing and branding program, designed to increase traffic and heighten customer awareness of category diversity.

The company’s total sales for the month stayed flat at $151.9 million, compared with $152.3 million in May last year. Comparable-store sales for the month declined 0.4% compared with a 0.5% decrease in the same period last year.