Content about Branding

June 29, 2012

Walmart’s Bodega Aurrera stores in Mexico and Lider stores in Chile are among the most valuable Brands in Latin American, according to an extensive new report by global communications giant WPP.

Walmart’s Bodega Aurrera stores in Mexico and Lider stores in Chile are among the most valuable Brands in Latin American, according to an extensive new report by global communications giant WPP.

June 28, 2012

The International Licensing Industry Merchandisers' Association has named Maura Regan, SVP, general manager for global consumer products at Sesame Workshop, chairperson of the board. She had previously served as vice chairperson.

NEW YORK — The International Licensing Industry Merchandisers' Association has named Maura Regan, SVP, general manager for global consumer products at Sesame Workshop, chairperson of the board.  She had previously served as vice chairperson.

The board also announced the following changes:
 

  • Rick Van Brimmer, director trademark and licensing services for The Ohio State University, was elected as LIMA’s vice chairman.  He formerly was a member of LIMA’s board.

May 15, 2012

Kohl’s, Nordstrom and Target ranked first in their categories in a new survey by Harris Interactive. The 2012 Harris Poll EquiTrend (EQ) study surveyed Americans about brands across several retail segments, revealing which brands prompted them to open their hearts—and consequently—their pocketbooks.

NEW YORK — Kohl’s, Nordstrom and Target  ranked first in their categories in a new survey by Harris Interactive. The 2012 Harris Poll EquiTrend (EQ) study surveyed Americans about brands across several retail segments, revealing which brands prompted them to open their hearts—and consequently—their pocketbooks.

February 21, 2012

While Walmart maintained the No. 1 position on Interbrand's U.S. Most Valuable Retail Brands list for 2012, several other retailers are moving up the ranks.

DAYTON, Ohio — While Walmart maintained the No. 1 position on Interbrand's U.S. Most Valuable Retail Brands list for 2012, several other retailers are moving up the ranks.

Although Walmart touts a value that's more than $139 billion, this year also marked a 2% decrease for the big box retailer, Interbrand said. Second on this year's list was Target, which holds a value of $23 billion, a 1% increase over last year.

June 21, 2011

Private-label sales across all three major retail channels reached new highs in 2010, according the Private Label Manufacturers Association.

NEW YORK — Private-label sales across all three major retail channels reached new highs in 2010, according the Private Label Manufacturers Association.

May 13, 2011

Turns out Shakespeare’s famous line, “A rose by any other name would smell as sweet,” doesn’t quite fit with every scenario. Case in point, Wal-Mart Stores, which, according to Millward Brown Optimor’s BrandZ ranking of the top 20 global retail brands, saw its brand value diminish when it decided to rename its Wal-Mart stores, Walmart. 

May 9, 2011

BrandZ has released its list of the 100 most valuable global brands, and Target came in at number 5. According to the report, Target earned its spot by expanding its food selection and repositioning itself as a low-price leader and thereby countering the perception of it being a trendier, albeit pricier store than its competitors.

BrandZ has released its list of the most valuable retail brands, and Target came in at number 5 out of 20 companies listed. According to the report, Target earned its spot by expanding its food selection and repositioning itself as a low-price leader and thereby countering the perception of it being a trendier, albeit pricier store than its competitors.

Out of the 100 global brands (including both retail and non-retail companies), Target came in at number 65.

April 7, 2011

Target continues to pull ahead of Walmart in the value retail category, according to a recent Harris poll.

NEW YORK -- Target continues to pull ahead of Walmart in the value retail category, according to a recent Harris poll. The company was named the 2011 Harris Poll Equitrend value retail brand of the year. This is the second consecutive year Target has led the way in the value retail category.

Target lead the way with a ranking of 74.1, while Walmart had a ranking of 70.8. The industry average in the value retail category was 67.3.

April 4, 2011

The 2011 edition of Interbrand’s Best Retail Brands report again lists Target in the second position with a value of $23.3 billion in between number-one-ranked Walmart at $142 billion and third-ranked Home Depot at $20.3 billion.

The 2011 edition of Interbrand’s Best Retail Brands report again lists Target in the second position with a value of $23.3 billion in between number-one-ranked Walmart at $142 billion and third-ranked Home Depot at $20.3 billion.

December 20, 2010

OgilvyAction, the activation arm of Ogilvy & Mather, and Malone Advertising, the retail marketing unit of JWT, both part of WPP Group,have announced a joint venture in North America to form the first fully integrated, end-to-end shopper marketing and experiential marketing agency.

NEW YORK - OgilvyAction, the activation arm of Ogilvy & Mather, and Malone Advertising, the retail marketing unit of JWT, both part of WPP Group,have announced a joint venture in North America to form the first fully integrated, end-to-end shopper marketing and experiential marketing agency.

September 12, 2010

The nation’s leading consumer advocacy group continues to be beat the drum for retailers’...