Content about Bruce A. Efird

October 9, 2014

Fred’s CEO Bruce A. Efird is confident about the company’s initiatives to reposition the convenience-center model, expand marketing and implement new technology — all factors that he expects will help restore growth in the fourth quarter and next year.

Fred’s CEO Bruce A. Efird is confident about the company’s initiatives to reposition the convenience-center model, expand marketing and implement new technology — all factors that he expects will help restore growth in the fourth quarter and next year.

Efird added that the initiatives are already producing positive results, despite customer traffic remaining a challenge in the company’s markets.

September 4, 2014

Just two days after reporting second-quarter results, Fred's posted August results. Improved sales and traffic in the month were driven, according to CEO Bruce A. Efird, by initiatives that the company implemented for the first time in August.

Just two days after reporting second-quarter results, Fred's posted August results. Improved sales and traffic in the month were driven, according to CEO Bruce A. Efird, by initiatives that the company implemented for the first time in August.

Total sales for the month increased 6% to $147.6 million from $139.4 million in August 2013. Comparable store sales for the month increased 2.3% compared with flat store sales in the same period last year.

August 7, 2014

Fred’s has brought Craig Barnes and Kelly Ma on board to lead the company’s new sourcing team, as part of the regional discount chain’s efforts to strengthen its overall inventory and buying management capabilities. The company tapped the pair in conjunction with its July sales results.

Fred’s has brought Craig Barnes and Kelly Ma on board to lead the company’s new sourcing team, as part of the regional discount chain’s efforts to strengthen its overall inventory and buying management capabilities. The company tapped the pair in conjunction with its July sales results.

February 6, 2014

The weather posed a significant challenge for Fred’s in January. According to CEO Bruce A. Efird, Mother Nature not only disrupted consumer shopping patterns, but also resulted in more than 120 store closings during the final week of the month.

The weather posed a significant challenge for Fred’s in January. According to CEO Bruce A. Efird, Mother Nature not only disrupted consumer shopping patterns, but also resulted in more than 120 store closings during the final week of the month.

“Prior to the last week of January, sales were running in the mid-range of our forecast, with reconfiguration departments leading the way,” Efird explained.

Fred's total sales for January were $134.8 million compared with $173.5 million for the five-week year-earlier period.

August 29, 2013

Fred's experienced growth in sales, customer traffic, average ticket and gross margin for the second quarter ended Aug. 3.

MEMPHIS, Tenn. — Fred's experienced growth in sales, customer traffic, average ticket and gross margin for the second quarter ended Aug. 3.

The company’s net income for the quarter was $3.3 million, or $0.09 per diluted share, compared with net income of $6.1 million, or $0.17 per diluted share, in the year-earlier period. However, the prior-year quarter included a benefit of approximately $4 million, or $0.11 per diluted share, for favorable tax credits.