Content about Bryant Park

November 27, 2012

Abysmal sales at J.C. Penney haven’t deterred the company from pursuing a series of unique cause marketing activities around a potential new holiday tradition focused on giving back.

Abysmal sales at J.C. Penney haven’t deterred the company from pursuing a series of unique cause marketing activities around a potential new holiday tradition focused on giving back.

July 5, 2012

As part of its "My Story. Our Flag." project, Tide unveiled a special flag — created in honor of Team USA — in New York's Bryant Park on Tuesday.

CINCINNATI — As part of its "My Story. Our Flag." project, Tide unveiled a special flag — created in honor of Team USA — in New York's Bryant Park on Tuesday.

The 117-ft.-by-52-ft. flag, a larger-than-life artistic rendition of the American flag, features nearly 1,500 stories collected from Tide's Facebook and Twitter followers. Each piece of fabric making up the flag was washed in Tide prior to being sewn together, the brand said.