Content about Business Relation

September 12, 2014

Anheuser-Busch has teamed up with Gratafy to launch a mobile gifting pilot on Facebook designed to enable real-time connections between the beer brand and its customers.

Anheuser-Busch has teamed up with Gratafy to launch a mobile gifting pilot on Facebook designed to enable real-time connections between the beer brand and its customers.

A series of Anheuser-Busch campaigns will target consumers nationwide in their Facebook News Feeds, giving them the ability to send friends a Budweiser (budweiser.com/budsforbuds) or Bud Light (budlight.com/birthday) in select cities, beginning with Chicago and Denver.

September 10, 2014

GameStop has teamed up with Alliance Data Systems Corporation (ADS), a leading global data-driven marketing and loyalty programs provider, to deploy a GameStop-branded private label credit card program.

GameStop has teamed up with Alliance Data Systems Corporation (ADS), a leading global data-driven marketing and loyalty programs provider, to deploy a GameStop-branded private label credit card program.

July 29, 2014

Walmart’s sustainability efforts are benefitting fuel cell provider Plug Power Inc., which said a contract it secured with the retailer earlier this year has already been expanded.

Walmart’s sustainability efforts are benefitting fuel cell provider Plug Power Inc., which said a contract it secured with the retailer earlier this year has already been expanded.

Plug Power said it received an order from Walmart for a seventh on site hydrogen fuel cell power solution branded as GenKey.

Plug Power entered into a contract with Walmart back in February for six of its GenKey solutions consisting of GenDrive fuel cells, GenFuel infrastructure construction and hydrogen fuel supply and GenCare on-site maintenance.

July 21, 2014

Tyco Retail Solutions, a leading provider of retail performance and security solutions, is expanding its contract with the Inditex Group. The fashion retailer will now leverage Tyco’s RFID-based Inventory Intelligence chain-wide.

Tyco Retail Solutions, a leading provider of retail performance and security solutions, is expanding its contract with the Inditex Group. The fashion retailer will now leverage Tyco’s RFID-based Inventory Intelligence chain-wide.

July 3, 2014

Ikea has partnered with Feeding America, the nation's largest domestic hunger-relief organization, to sponsor an in-store program that supports national children's hunger programs.

Ikea has partnered with Feeding America, the nation's largest domestic hunger-relief organization, to sponsor an in-store program that supports national children's hunger programs.

These programs include giving free meals and snacks to low income children, as well as giving out nutritious easy-to-prepare food for children to take home on weekends, in addition to other programs to meet the needs of hungry children.

July 1, 2014

Both sides of a West Coast labor dispute are entering extra time as the contract between the Pacific Maritime Association and the International Long Shore and Warehouse Union officially expired June 30.

Both sides of a West Coast labor dispute are entering extra time as the contract between the Pacific Maritime Association and the International Long Shore and Warehouse Union officially expired June 30.

As expected, both sides are negotiating in an effort to avoid the economic damage from a costly strike on the docks that, according to a recent study, could cost as much as $2.5 billion per day. 

June 30, 2014

Nine West has integrated LivePerson’s LiveEngage digital engagement solution into the Demandware Commerce platform for its website.

Nine West has integrated LivePerson’s LiveEngage digital engagement solution into the Demandware Commerce platform for its website.

According to LivePerson, the LiveEngage platform helps Nine West meet evolving consumer demands for a more seamless digital shopping journey, and has simultaneously improved the brand's customer reported satisfaction, increased incremental revenue and reduced support costs.

Nine West reported the following results four months after implementing LiveEngage:

June 18, 2014

BJ's Wholesale Club has renewed and expanded its in-Club advertising contract with IZ-ON Media, a digital media company specializing in in-store shopper marketing services.

BJ's Wholesale Club has renewed and expanded its in-Club advertising contract with IZ-ON Media, a digital media company specializing in in-store shopper marketing services.

For the past three years, IZ-ON Media has provided content programming and delivery, network operations and advertising sales for the BJ's HDTV Network. According to the renewed and expanded deal’s terms, IZ-ON Media will also represent the BJ's In-Club Radio Network.

June 11, 2014

Lowe's continues making advances in retail innovation with its new Innovation Labs and the first concept to come out of the lab — the Lowe's Holoroom.

Lowe's continues making advances in retail innovation with its new Innovation Labs and the first concept to come out of the lab — the Lowe's Holoroom.

Lowe's created the lab to build new technology to solve common consumer frustrations while working alongside startups, universities, specialized professionals and other companies.

June 9, 2014

The Hillshire Brands Company has confirmed that it received a unilateral binding offer from Tyson Foods to acquire all its outstanding common shares for $63 per share in cash.

The Hillshire Brands Company has confirmed that it received a unilateral binding offer from Tyson Foods to acquire all its outstanding common shares for $63 per share in cash.

By its terms, the Tyson Foods offer will remain in place until the termination of the Hillshire Brands/Pinnacle merger agreement or December 12, whichever comes first.

June 9, 2014

Kellogg’s has teamed up with New York Times bestselling author, Emmy-nominated TV personality and board-certified emergency medicine physician Dr. Travis Stork in a campaign that touts the importance of breakfast and positions the brand as a valuable source of protein grains.

Kellogg’s has teamed up with New York Times bestselling author, Emmy-nominated TV personality and board-certified emergency medicine physician Dr. Travis Stork in a campaign that touts the importance of breakfast and positions the brand as a valuable source of protein grains.

The company plans to promote various cereal brands such as All Bran, Frosted Mini-Wheats, Raisin Bran and Special K Original by pointing out how much protein and other essential nutrients can be found in one serving plus one cup of skim milk.

June 5, 2014

RadioShack has launched RadioShack Labs to support inventors and startups and boost new product innovation, offering a roadmap that takes them from concept to production to distribution.

RadioShack has launched RadioShack Labs to support inventors and startups and boost new product innovation, offering a roadmap that takes them from concept to production to distribution.

The company teamed up with PCH, a respected leader in product innovation, to launch the labs. As part of the relationship, RadioShack intends to offer select PCH Access companies special retail terms, and create a direct path to up to 2,000 RadioShack stores and preferred positioning on radioshack.com.

April 23, 2014

The ANNpower Vital Voices Initiative is a partnership between Ann Inc., parent company of Ann Taylor and Loft, and Vital Voices Global Partnership to empower young women from across the U.S. with the leadership skills they need to affect global progress, invest in their communities and begin their journeys as the next generation of leaders.

The ANNpower Vital Voices Initiative is a partnership between Ann Inc., parent company of Ann Taylor and Loft, and Vital Voices Global Partnership to empower young women from across the U.S. with the leadership skills they need to affect global progress, invest in their communities and begin their journeys as the next generation of leaders.  

April 14, 2014

The Zippo brand is familiar to anyone who has ever smoked and apparently there is enough equity in the name to support two stores inside Las Vegas casinos.

The Zippo brand is familiar to anyone who has ever smoked and apparently there is enough equity in the name to support two stores inside Las Vegas casinos.
 
The zippo brand is synonymous with those old fashioned lighters that required users to refill with liquid fuel and occasionally replace the flint.  Not anymore, at least according to Zippo executives, who contend Zippo has made the transition to that of a lifestyle brand while its traditional lighters enjoy enduring popularity.
 

April 2, 2014

Kroger has unveiled a bold initiative to digitize every aspect of its physical store in an effort to measure a breadth of operational metrics to enhance the shopper experience.

Kroger has unveiled a bold initiative to digitize every aspect of its physical store in an effort to measure a breadth of operational metrics to enhance the shopper experience.

March 18, 2014

Dole Fruit Squish'ems is kicking off a partnership with two-time FIFA Women's World Cup winner and mom Brandi Chastain to help soccer families across the country gear up for game days.

Dole Fruit Squish'ems is kicking off a partnership with two-time FIFA Women's World Cup winner and mom Brandi Chastain to help soccer families across the country gear up for game days.

March 17, 2014

To celebrate the start of the men’s and women’s college basketball tournament, appliance and electronics retailer Hhgregg is kicking off its March into Hhgregg event,”which will award more than $50,000 in prizes from LG Electronics.

To celebrate the start of the men’s and women’s college basketball tournament, appliance and electronics retailer Hhgregg is kicking off its March into Hhgregg event,”which will award more than $50,000 in prizes from LG Electronics.

From now through April 7, Hhgregg shoppers can enter daily online, via smartphone, on Facebook and in-store. Winners will be selected instantly, weekly, and one grand prize winner will be selected on April 8.

March 17, 2014

WWE Slam City is the name of a new kids oriented entertainment property from sports entertainment producer WWE and Mattel.

WWE Slam City is the name of a new kids-oriented entertainment property from sports entertainment producer WWE and Mattel.

The companies said WWE Slam City would include action figures and wrestling ring sets along with a 26 episode series of animated shorts featuring the WWE Superstars in the animated world of Slam City. The first four episodes have begun airing at WWESlamCity.com and Cartoonium on YouTube.

February 24, 2014

PayPal and Samsung have collaborated to make Samsung Galaxy S5 users the first to be able to log in and shop at any merchant that accepts PayPal on mobile and in-stores using their fingerprint.

PayPal and Samsung have collaborated to make Samsung Galaxy S5 users the first to be able to log in and shop at any merchant that accepts PayPal on mobile and in-stores using their fingerprint.

The new biometric feature means Galaxy S5 users will no longer need to remember passwords or login details. PayPal is touting itself as the first global payments company to support Samsung’s mobile fingerprint authentication technology.

February 19, 2014

The Hertz Corp. and Costco in the U.K. have teamed up to bring short-term Hertz 24/7 van rental to Costco's members.

The Hertz Corp. and Costco in the U.K. have teamed up to bring short-term Hertz 24/7 van rental to Costco's members.

The self-drive service operates at all 25 Costco warehouses in the U.K. Costco's members can hire a van from the warehouse car parks to drive their purchased items home immediately.

February 11, 2014

With the path to purchase routinely involving multiple screens, comScore and Google have struck an agreement designed to simplify the ability of marketers to measure shopper behavior in real time.

With the path to purchase routinely involving multiple screens, comScore and Google have struck an agreement designed to simplify the ability of marketers to measure shopper behavior in real time.

February 3, 2014

A proliferation in the ways shoppers engage with retailers and consume content across platforms has transformed traditional marketing and spawned new approaches to measuring advertising effectiveness.

A proliferation in the ways shoppers engage with retailers and consume content across platforms has transformed traditional marketing and spawned new approaches to measuring advertising effectiveness.

This week digital measurement leader comScore said it had joined with the Coalition for Innovative Media Measurement (CIMM) to expand a cross-platform measurement service that provides a continuous view and measurement of media suage across TV, radio, desktop, smartphone and mobile.

December 19, 2013

North America’s largest chocolate producer has acquired an 80% ownership interest in the manufacturer of China’s popular Golden Monkey confectionary and snacks brand.

North America’s largest chocolate producer has acquired an 80% ownership interest in the manufacturer of China’s popular Golden Monkey confectionary and snacks brand.

December 9, 2013

The Scotts Miracle-Gro Company has turned to Velcro Industries to help it enhance packaging for its Scotts EZ Seed grass seed with Velcro-brand PRESS-LOK closure technology.

The Scotts Miracle-Gro Company has turned to Velcro Industries to help it enhance packaging for its Scotts EZ Seed grass seed with Velcro-brand PRESS-LOK closure technology.

The leading marketer of branded consumer lawn and garden products and Velcro Industries worked with manufacturer Peel Plastics Products, a recognized leader in product and process innovation, to integrate Velcro Industries' PRESS-LOK closure technology into Scotts' grass seed package.  

November 5, 2013

Office Depot and OfficeMax announced the completion of their merger late Tuesday and from the looks of third quarter results released the same day the deal should prove beneficial to both companies.

Office Depot and OfficeMax announced the completion of their merger late Tuesday and from the looks of third quarter results released the same day the deal should prove beneficial to both companies.

Office Depot said its third quarter same store sales declined 2%, while OfficeMax said its comps dropped 2.8% in the U.S. and 2.2% in Mexico.

The combined company will use the name Office Depot, Inc. and will trade on the New York Stock Exchange under the symbol ODP.