Content about Cause marketing

August 18, 2014

It’s time for customers who shop at Macy’s to feel extra good as the retailer gears up for its ninth annual national “Shop For A Cause” charity event Saturday, Aug. 23.

It’s time for customers who shop at Macy’s to feel extra good as the retailer gears up for its ninth annual national “Shop For A Cause” charity event Saturday, Aug. 23.

The one-day-only shopping event was created to support local charities’ fundraising efforts. Since 2006, the program has helped raise more than $44 million for thousands of charities across the country.

May 30, 2013

Cause Marketing Forum on Wednesday named America’s Checkout Charity Champions, a first-of-its-kind study ranking the largest consumer checkout donations in the United States last year.

CHICAGO — Cause Marketing Forum on Wednesday named America’s Checkout Charity Champions, a first-of-its-kind study ranking the largest consumer checkout donations in the United States last year.

November 27, 2012

Abysmal sales at J.C. Penney haven’t deterred the company from pursuing a series of unique cause marketing activities around a potential new holiday tradition focused on giving back.

Abysmal sales at J.C. Penney haven’t deterred the company from pursuing a series of unique cause marketing activities around a potential new holiday tradition focused on giving back.