Content about Central U.S.

January 23, 2014

February 2014 is projected to be the coldest in four years and drier than last year for the U.S. as a whole. Much colder year-on-year trends will be widespread at the start of the month, especially across the Central U.S. The axis of colder temperatures shifts to the Northern Tier of the U.S. by the second week of the month.

February 2014 is projected to be the coldest in four years and drier than last year for the U.S. as a whole. Much colder year-on-year trends will be widespread at the start of the month, especially across the Central U.S. The axis of colder temperatures shifts to the Northern Tier of the U.S. by the second week of the month. Much colder trends early in the month will help to clear remaining winter merchandise. A taste of spring arrives in the Deep South in retail week three, making this a favorable time for categories such as sun care, apparel and cold beverages.

June 28, 2013

WTI expects that retail July 2013 will be cooler than last year’s scorching hot July. Despite cooler trends, it is still summer, and there will be some periods of hot weather around the 13th and 26th. The West will start the month off hot leading to stronger demand for hot weather categories like cold beverages, ice cream, pool supplies and air conditioners/fans.

WTI expects that retail July 2013 will be cooler than last year’s scorching hot July. Despite cooler trends, it is still summer, and there will be some periods of hot weather around the 13th and 26th. The West will start the month off hot leading to stronger demand for hot weather categories like cold beverages, ice cream, pool supplies and air conditioners/fans. Much cooler temperatures and wetter weather in the Central U.S. will lift demand for school apparel.