Content about Chalet

May 13, 2013

Sports Chalet turns to PR agency to re-establish brand

Specialty sporting goods retailer Sport Chalet is looking to public relations boutique agency Formula PR to help establish its brand as a leader within the active lifestyle industry.

LOS ANGELES — Specialty sporting goods retailer Sport Chalet is looking to public relations boutique agency Formula PR to help establish its brand as a leader within the active lifestyle industry.

The multi-faceted program will focus on elevating visibility around Sport Chalet’s in-house health and fitness experts, heightening regional awareness through interactive events and custom programs, in addition to connecting with consumers, and positioning the brand as the go-to resource for education, training and gear in the vast sports arena.

March 12, 2013

Sport Chalet aiding injured workers

A blood drive and fundraising effort are underway in Southern California to support two employees injured in an explosion at a Sport Chalet store.

The two employees, Victor Gonzales, 25, and Lauren Polzin, 27, were injured earlier this month while attempting to shut off a gas valve after a customer in the retailer’s store in La Canada, Ca., reported smelling gas. Sport Chalet operates 54 stores in California, Arizona, Nevada and Utah.

August 8, 2012

West Coast sports chain shows growth potential

With just 54 stores located throughout California, Arizona, Nevada and Utah, Sport Chalet may not appear to be much of a threat to the bigger sporting goods players, but with growing sales, particularly online, the specialty chain could prove to be something to watch out for.

LOS ANGELES — With just 54 stores located throughout California, Arizona, Nevada and Utah, Sport Chalet may not appear to be much of a threat to the bigger sporting goods players, but with growing sales, particularly online, the specialty chain could prove to be something to watch out for.