Content about Cheerios

March 4, 2014

General Mills Big G cereals now include four collectible comic books featuring DC Comics' Justice League characters, on shelves now through April 2014.

General Mills Big G cereals now include four collectible comic books featuring DC Comics' Justice League characters, on shelves now through April 2014.

Four specialty issues created exclusively for General Mills, in partnership with DC Entertainment (DCE) and Warner Bros. Consumer Products (WBCP), can be found in grocery retailers nationwide, with a bonus fifth issue available only in select boxes of Cheerios at Target.

February 3, 2014

General Mills is adding a new line of products to its roster. Consumers in the United States can find more than 50 new items from the company on store shelves, with dozens more to launch in international markets.

General Mills is adding a new line of products to its roster. Consumers in the United States can find more than 50 new items from the company on store shelves, with dozens more to launch in international markets.

Some of the new offerings include:

March 20, 2013

Profits outpaced sales growth at General Mills during the third quarter ended February 24 and the company vowed to launch a promising slate of new products and increase store support during the current quarter.

Profits outpaced sales growth at General Mills during the third quarter ended February 24 and the company vowed to launch a promising slate of new products and increase store support during the current quarter.

January 30, 2013

Amazon, which gained attention for its expanded Kindle line and growing e-commerce footprint, captured the second spot on BrandIndex's list of most buzzed about U.S. brands for 2012.

Amazon, which gained attention for its expanded Kindle line and growing e-commerce footprint, captured the second spot on BrandIndex's list of most buzzed about U.S. brands for 2012.

Lowe's and Target were the only traditional retailers to make the top 10. Lowe's moved up one spot to the number five position, thanks to the launch of MyLowes.com and better-equipped staff. Target captured the number seven spot with the help of its remodeling program and year-round exclusives.

Other retailers in the top 25 include Walgreens (13), Home Depot (18) and Kohl's (25).

February 14, 2011

Five limited-edition General Mills brand products hit the cereal aisle at Target stores this week as part of limited duration promotion that features package designs from the 50’s, 60’s and 80’s.

Five limited-edition General Mills brand products hit the cereal aisle at Target stores this week as part of limited duration promotion that features package designs from the 50’s, 60’s and 80’s.

Brands and the year of the featured packaged design include Cheerios 1956, Trix 1968, Honey Nut Cheerios 1984, Cinnamon Toast Crunch 1984 and Lucky Charms 1989. The package designs were chosen based on a national survey conducted by General Mills.