Content about Chief marketing officer

August 8, 2014

The nation’s largest retailer of used cars has turned to the CPG world to hire Jim Lyski as its new chief marketing officer.

The nation’s largest retailer of used cars has turned to the CPG world to hire Jim Lyski as its new chief marketing officer.

Lyski spent the past three years as chief marketing officer at The Scotts Miracle-Gro Company where he led all brand responsibilities, including global innovation, product development, positioning, advertising, packaging, pricing and promotions. Prior to Scotts, Lyski was CMO at Nationwide Mutual Insurance Company. He has also held marketing roles at Cigna Healthcare and FedEx.

August 8, 2014

Trace One, which provides solutions to branded and private-label goods companies, has added Chris Morrison as its chief marketing officer.

Trace One, which provides solutions to branded and private-label goods companies, has added Chris Morrison as its chief marketing officer.
 
In his new position, Morrison will oversee the company’s global communications, product strategies and marketing. He’ll be a part of the rollout of new Trace One solutions and assist in expanding the company’s global reach.
 

July 22, 2014

The Global Retail Marketing Association (GRMA) advisory board has named Hhgregg’s chief marketing officer Julie Lyle chairperson for 2015. Lyle succeeds Brian Beitler, EVP and chief marketing officer, David’s Bridal, who served as chairman from 2012 to 2014.

The Global Retail Marketing Association (GRMA) advisory board has named Hhgregg’s chief marketing officer Julie Lyle chairperson for 2015. Lyle succeeds Brian Beitler, EVP and chief marketing officer, David’s Bridal, who served as chairman from 2012 to 2014.

June 24, 2014

Digital receipts company flexReceipts has named Megan Licursi as its chief marketing officer.

Digital receipts company flexReceipts has named Megan Licursi as its chief marketing officer.

In her new position, Licursi will oversee the company’s strategic vision and the implementation of its marketing approach. Previously, Licursi has helped national brands create and execute marketing programs, and will bring that to flexreceipts, which uses a software for clients to include promotions and social media links in electronic receipts they send to customers.

June 11, 2014

Amy Heidersbach, who has spent the last four years at eBay overseeing various marketing efforts, including Pay Pal, has joined customer experience management company Needle as SVP, chief marketing officer.

Amy Heidersbach, who has spent the last four years at eBay overseeing various marketing efforts, including Pay Pal, has joined customer experience management company Needle as SVP, chief marketing officer.

Heidersbach led PayPal’s $12.5 billion enterprise and retail solutions unit while at eBay and also was also on the executive team that founded X.commerce, the online auction house’s ecommerce platform division. Heidersbach brought X.commerce together with ecommerce platform Magento after it was acquired by eBay in 2011.

June 4, 2014

CashStar, a digital gifting company, has named John Caron as chief marketing officer to lead all strategic corporate and product marketing efforts in support of the company’s aggressive growth plans.

CashStar, a digital gifting company, has named John Caron as chief marketing officer to lead all strategic corporate and product marketing efforts in support of the company’s aggressive growth plans.

May 28, 2014

PetSmart has named Phil Bowman as EVP of customer experience, effective June 30. He will report directly to president and CEO David Lenhardt.

PetSmart has named Phil Bowman as EVP of customer experience, effective June 30. He will report directly to president and CEO David Lenhardt.

Bowman has extensive experience in brand building, digital marketing, e-commerce and customer data analytics, as well as the creation of an integrated customer experience. Most recently, he served as chief marketing officer at TD Ameritrade, one of the world’s largest online securities brokerage companies.

March 12, 2014

Sequential Brands Group has appointed leading brand strategist Jameel Spencer as chief marketing officer, reporting directly to CEO Yehuda Shmidman.

Sequential Brands Group has appointed leading brand strategist Jameel Spencer as chief marketing officer, reporting directly to CEO Yehuda Shmidman.

Spencer will develop and lead all global marketing initiatives for the company's portfolio of consumer brands which include William Rast, People's Liberation, DVS, Heelys, Caribbean Joe, Ellen Tracy, Revo and The Franklin Mint.

February 11, 2014

Shoebuy.com, a leading global online retailer of shoes and clothing, has appointed Anabela Perozek as the company's new chief marketing officer. Perozek joins Shoebuy's senior management team and will report to CEO Mike Sorabella.

Shoebuy.com, a leading global online retailer of shoes and clothing, has appointed Anabela Perozek as the company's new chief marketing officer. Perozek joins Shoebuy's senior management team and will report to CEO Mike Sorabella.

November 21, 2013

Walgreens has named Sona Chawla, currently president of e-commerce, as president of digital and chief marketing officer. In this new role, Chawla will lead a newly created digital and marketing division, establishing an integrated digital, enterprise-wide marketing and customer loyalty and insights group to advance Walgreens “Well Experience” strategy.

Walgreens has named Sona Chawla, currently president of e-commerce, as president of digital and chief marketing officer. In this new role, Chawla will lead a newly created digital and marketing division, establishing an integrated digital, enterprise-wide marketing and customer loyalty and insights group to advance Walgreens “Well Experience” strategy.

September 30, 2013

The National Retail Federation has announced the development of a new chief marketing officer council to serve as an advertising and marketing voice for the retail industry. The organization’s Retail Advertising and Marketing Association will transition into the newly created council.

The National Retail Federation has announced the development of a new chief marketing officer council to serve as an advertising and marketing voice for the retail industry. The organization’s Retail Advertising and Marketing Association will transition into the newly created council.

September 18, 2013

Rue La La has appointed Robin Domeniconi as the company’s chief marketing officer. Domeniconi will oversee the marketing and creative departments and report to CEO Steve Davis.

Rue La La has appointed Robin Domeniconi as the company’s chief marketing officer. Domeniconi will oversee the marketing and creative departments and report to CEO Steve Davis.

Domeniconi previously served as chief brand officer for Elle Group. She has also held the position of VP of advertising sales, marketing and publishing at Microsoft and spent seven years at Time Inc., where she launched and published Real Simple magazine.

March 18, 2013

The Jones Group has named Greg Clark to the position of chief marketing officer, effective immediately.

NEW YORK — The Jones Group has named Greg Clark to the position of chief marketing officer, effective immediately. Clark will report to Stefani Greenfield, chief creative officer, and will oversee global marketing and brand identity for the company's portfolio of fashion brands.

March 12, 2013

Kimberly-Clark has announced that Clive Sirkin has been named vice president and chief marketing officer, reporting to Tony Palmer, president of global brands and innovation.

DALLAS — Kimberly-Clark has announced that Clive Sirkin has been named vice president and chief marketing officer, reporting to Tony Palmer, president of global brands and innovation.

Sirkin joined K-C in 2007 and has held a number of marketing leadership positions.

"Since joining K-C, Clive has been instrumental in building strong, healthy brands and businesses around the world," Palmer said. "As CMO, Clive will continue the ongoing transformation of our marketing function as a core driver of our growth agenda."

February 21, 2013

Whirlpool has appointed Diane Dietz, executive VP and chief marketing officer of Safeway, to its board of directors, effective immediately.

Whirlpool has appointed Diane Dietz, executive VP and chief marketing officer of Safeway, to its board of directors, effective immediately.

"Diane Dietz's history of leadership in the consumer products industry makes her an outstanding addition to our board," said Jeff Fettig, Whirlpool chairman and CEO. "We know her breadth of experience in driving sales and building successful brands will be invaluable to our board of directors and Whirlpool Corporation." 

February 8, 2013

Claire's Stores has named Dina Keenan as global SVP/chief marketing officer.

CHICAGO —  Claire's Stores has named Dina Keenan as global SVP/chief marketing officer.

Keenan recently joined the company, and is a proven marketing executive with more than 20 years of global experience in marketing strategy, brand development, advertising and retail. Her unique cross-disciplinary background comprises both agency and client side experience including The Integer Group, Bath & Body Works, Elizabeth Arden Red Door Salons & Spas and Bozell Worldwide. The CMO position reports into Jim Fielding, CEO.

January 31, 2013

Kraft Foods Group is stepping up its marketing efforts by naming Deanie Elsner to the newly created role of chief marketing officer, reporting directly to company CEO, Tony Vernon.

NORTHFIELD, Ill. — Kraft Foods Group is stepping up its marketing efforts by naming Deanie Elsner to the newly created role of chief marketing officer, reporting directly to company CEO, Tony Vernon.

December 7, 2012

More than 500 suppliers and service companies were on hand recently to hear what Walmart chief marketing officer Stephen Quinn had to say at an event organized by the Bentonville Bella Vista Chamber of Commerce.

More than 500 suppliers and service companies were on hand recently to hear what Walmart chief marketing officer Stephen Quinn had to say at an event organized by the Bentonville Bella Vista Chamber of Commerce.

November 13, 2012

Vince Bove was named SVP and chief marketing officer at Reflect, a Dallas-based provider of software for digital signage networks at some of the nation’s leading retailers.

Vince Bove was named SVP and chief marketing officer at Reflect, a Dallas-based provider of software for digital signage networks at some of the nation’s leading retailers.

In his role as SVP, Bove will be responsible for business development and sales in the central and western United States. In his capacity as chief marketing officer, he will assist Reflect clients with insightful shopper engagement strategies for their brand at the point-of-sale, and help them utilize the capabilities of the Reflect product line.

November 8, 2012

Luxury shoe retailer Stuart Weitzman has promoted Susan Duffy to chief marketing officer.

NEW YORK — Luxury shoe retailer Stuart Weitzman has promoted Susan Duffy to chief marketing officer. Duffy, who joined the company in April 2011 as SVP global marketing and communications, will continue to lead marketing, advertising, public relations and social media to ensure the branding message is consistent across all worldwide communications platforms as the company expands into new markets.

October 18, 2012

RedPrairie, a global supply chain and retail technology provider, has named Gary Conway as EVP and chief marketing officer.

ATLANTA — RedPrairie, a global supply chain and retail technology provider, has named Gary Conway as EVP and chief marketing officer. In this role, Conway is responsible for RedPrairie’s global marketing strategy, including corporate brand management, customer engagement, product strategy and marketing, and demand generation. Conway will report to RedPrairie CEO Michael Mayoras and become a member of the company’s executive leadership team.  

April 19, 2012

HSN has named Anne Martin-Vachon chief merchandising officer, effective May 14.

ST. PETERSBURG, Fla. — HSN has named Anne Martin-Vachon chief merchandising officer, effective May 14. Martin-Vachon will oversee HSN's merchandising and planning teams and report directly to Mindy Grossman, CEO of HSNi.

April 5, 2012

A short video on the Bullseye View section of Target’s Web site feature new chief marketing officer Jeffrey Jones sharing his views on leadership, social media, partnership and what makes a successful CMO. The video is only one minute and 49 seconds long, but it is worth a gander and is also noteworthy from a communications standpoint as it is a great way for a company to expose a highly anticipated new hire to the marketplace, investors and its own employees. Click here.

 

 

March 26, 2012

Former Sears chief marketing officer, Monica Woo, has joined Mozido, a leading global provider of low-cost, multi-channel financial services platform for mobile network operators, financial institutions, consumer packaged goods corporations and retailers, as EVP, global chief marketing and strategy officer.

DALLAS — Former Sears chief marketing officer, Monica Woo, has joined Mozido, a leading global provider of low-cost, multi-channel financial services platform for mobile network operators, financial institutions, consumer packaged goods corporations and retailers, as EVP, global chief marketing and strategy officer. 

In this capacity, Woo will be responsible for Mozido's overall brand strategy, communications, and customer experience across channels, as well as key business-building initiatives.

January 25, 2012

Buy.com has announced that Bernard Luthi, a 15-year veteran of e-commerce, technology and consumer electronics, has joined the company as chief marketing officer ...

ALISO VIEJO, Calif. — Buy.com has announced that Bernard Luthi, a 15-year veteran of e-commerce, technology and consumer electronics, has joined the company as chief marketing officer. Previously, Luthi was VP marketing, web management and customer service at Newegg.com.

In his new role, Luthi will lead Buy.com’s marketing initiatives, including web site experience, advertising, BuyTV, public relations and promotions. In addition, he will work closely with Buy.com parent company Rakuten on overall corporate branding.