Content about Childhood

January 21, 2014

In anticipation of the theatrical release of “The LEGO Movie” Friday, Feb. 7, Toys “R” Us is unveiling a dedicated feature shop in stores nationwide Thursday, Jan. 30, as well as online at Toysrus.com/LEGO.

In anticipation of the theatrical release of “The LEGO Movie” Friday, Feb. 7, Toys “R” Us is unveiling a dedicated feature shop in stores nationwide Thursday, Jan. 30, as well as online at Toysrus.com/LEGO.

Customers will be able to find the latest movie-inspired products as well as recreate their favorite scenes from the first-ever full-length LEGO adventure film. Toys “R” Us will also host a special event, and offer gifts with purchase and a chance to win prizes, while supplies last.

December 17, 2013

Toys “R” Us is resorting a familiar tactic and keeping its doors open from 6 a.m. Saturday, Dec. 21 through 9 p.m. Christmas Eve to drive last-minute holiday shoppers into its stores.

Toys “R” Us is resorting a familiar tactic and keeping its doors open from 6 a.m. Saturday, Dec. 21 through 9 p.m. Christmas Eve to drive last-minute holiday shoppers into its stores.

All Toys “R” Us stores nationwide are advertising around-the-clock savings and deals during the final 87 hours of Christmas shopping, along with daily deliveries through Christmas Eve. Only full-service stores in Paramus, N.J., and Puerto Rico, will not be open 24 hours a day.

November 26, 2013

Antonio Urcelay has replaced Gerald Storch as chairman of Toys “R” Us and the retailer also named Richard Markee to its board.

Antonio Urcelay has replaced Gerald Storch as chairman of Toys “R” Us and the retailer also named Richard Markee to its board.

November 7, 2013

Toys “R” Us is debuting the Toys"R"Us Toy Channel, the company's revamped and updated YouTube channel. The channel launches with eight playlists, segregating content by topic to showcase in-demand playthings and new products, interviews with toy industry experts and current commercials from the beloved brand and top toy manufacturers.

Toys “R” Us is debuting the Toys"R"Us Toy Channel, the company's revamped and updated YouTube channel. The channel launches with eight playlists, segregating content by topic to showcase in-demand playthings and new products, interviews with toy industry experts and current commercials from the beloved brand and top toy manufacturers.

October 16, 2013

Toys “R” Us late Wednesday named Antonio Urcelay CEO and brought in former Walmart executive Hank Mullany to serve in the newly created role of president of U.S. stores.

Toys “R” Us late Wednesday named Antonio Urcelay CEO and brought in former Walmart executive Hank Mullany to serve in the newly created role of president of U.S. stores.

September 24, 2013

Toys “R” Us is preparing for the holiday season with plans to hire 45,000 employees to staff its stores and distribution centers nationwide. This number is basically flat from last year’s holiday staffing totals.

Toys “R” Us is preparing for the holiday season with plans to hire 45,000 employees to staff its stores and distribution centers nationwide. This number is basically flat from last year’s holiday staffing totals.

June 19, 2013

Hot Wheels has entered into a licensing agreement with Toy State, a leading manufacturer of licensed and highly stylized lights-and-sound toy vehicles.

NORWOOD, Mass. — Hot Wheels has entered into a licensing agreement with Toy State, a leading manufacturer of licensed and highly stylized lights-and-sound toy vehicles. 

The agreement, which runs through 2016, gives Toy State the green light to design and build a new line of high-octane custom versions of Hot Wheels remote-controlled and lights-and-sound toys. 

May 13, 2013

Toys “R” Us has made some changes to its executive leadership. The company has announced that Michael D. Fascitelli and Michael Ward have resigned their spots on the company’s board of directors.

Toys “R” Us has made some changes to its executive leadership.

The company has announced that Michael D. Fascitelli and Michael Ward have resigned their spots on the company’s board of directors. Fascitelli has been a director of the board since 2005, while Ward has been a director since 2007.

According to Toys “R” Us, neither Fascitelli’s nor Ward’s resignation was brought on as a result of any disagreement with the company. 

April 18, 2013

Key Mattel brands drove Mattel sales for the first quarter of 2013. Mattel's net sales for the quarter were $996 million, up 7% compared to $928 million last year, and net income increased dramatically to $38.5 million, or $0.11 per share, compared to last year's first quarter net income of $7.8 million, or $0.02 per share.

EL SEGUNDO, Calif. — Key Mattel brands drove Mattel sales for the first quarter of 2013. 

Mattel's net sales for the quarter were $996 million, up 7% compared to $928 million last year, and net income increased dramatically to $38.5 million, or $0.11 per share, compared to last year's first quarter net income of $7.8 million, or $0.02 per share.

March 28, 2013

Babies"R"Us has partnered with WhatToExpect.com to provide expectant moms access to their combined content and retail resources.

WAYNE, N.J. — Babies"R"Us has partnered with WhatToExpect.com to provide expectant moms access to their combined content and retail resources. As part of this collaboration, the Babies"R"Us Registry is now available on WhatToExpect.com. Additionally, the retailer plans to feature content from WhatToExpect.com through various Babies"R"Us channels. 

February 12, 2013

Toys"R"Us announced that it will be the first retailer in the United States to offer Fisher-Price's Octonauts toys.

WAYNE, N.J. -- Toys"R"Us announced that it will be the first retailer in the United States to offer Fisher-Price's Octonauts toys.

February 8, 2013

Heading into the toy industry's largest trade show next week, toy manufacturer, Hasbro, reported net revenues of $1.28 billion for the fourth quarter of 2012, compared with $1.33 billion in 2011.

PAWTUCKET, R.I. — Heading into the toy industry's largest trade show next week, toy manufacturer, Hasbro, reported net revenues of $1.28 billion for the fourth quarter of 2012, compared with $1.33 billion in 2011. The company reported net earnings for the quarter of $130.3 million or 99 cents per diluted share.

Net revenues for the full-year 2012 were $4.09 billion compared with $4.29 billion in 2011. 

Net earnings for the full-year 2012 were $336 million, or $2.55 per diluted share, versus $385.4 million, or $2.82 per diluted share, in 2011.

February 4, 2013

Mattel reported a fourth-quarter net sales increase of 5% to $2.26 billion from $2.15 billion for the same period last year.

EL SEGUNDO, Calif. — Mattel reported a fourth-quarter net sales increase of 5% to $2.26 billion from $2.15 billion for the same period last year.

For the fourth quarter, the company reported net income of $306.5 million, or 87 cents per share, compared with last year's fourth quarter net income of $370.6 million, or $1.07 per share. 

January 10, 2013

Toys“R”Us raised $4 million and collected nearly 350,000 toys during its 2012 charitable holiday campaign to benefit the Marine Toys for Tots Foundation.

Wayne, N.J. — Toys“R”Us raised $4 million and collected nearly 350,000 toys during its 2012 charitable holiday campaign to benefit the Marine Toys for Tots Foundation.

The toy retailer teamed up with retired NBA basketball player Shaquille O’Neal, and encouraged customers to “Give Back with Shaq” by making new, unwrapped toy donations in Toys“R”Us and Babies“R”Us stores nationwide, as well as monetary contributions in-store and online.

December 11, 2012

Toys"R"Us has teamed up with leading game manufacturer Ubisoft to create a free toy store simulation game, a first of its kind.

WAYNE, N.J. — Toys"R"Us has teamed up with leading game manufacturer Ubisoft to create a free toy store simulation game, a first of its kind.

The interactive social game called “Toys"R"Us Towers” is available on Facebook and will be available on mobile devices in the coming months. It also offers in-store discounts to those who play.

December 10, 2012

A 4.1% third quarter same store sales decline and $105 million loss hasn’t diminished holiday spirits at Toys "R" Us.

A 4.1% third quarter same store sales decline and $105 million loss hasn’t diminished holiday spirits at Toys "R" Us.

The company reported the sales decline for the period ended October 27 late Friday and attributed a portion of the dip in same store sales to a less promotional stance and an earlier start to its layaway program. The layaway program was launched on September, seven weeks before the end of the third quarter, but sales related to items placed in layaway can not be recognized until customers pick up their orders.

November 28, 2012

The Canadian division of Toys "R" Us has added new distribution capacity in British Columbia to receive imports and improve shipping to local stores.

The Canadian division of Toys "R" Us has added new distribution capacity in British Columbia to receive imports and improve shipping to local stores.

The 180,000-sq.-ft. facility, located in the Vancouver suburb of Delta, is the retailer’s third Canadian distribution center. It is strategically positioned to receive goods from overseas and domestic manufacturers who can now ship directly to British Columbia for distribution to local Toys"R"Us and Babies"R"Us stores.

October 11, 2012

Toys"R"Us has come out with what it believes will be the hot toy trends for the 2012 holiday season.

WAYNE, N.J. — Toys"R"Us has come out with what it believes will be the hot toy trends for the 2012 holiday season.

October 10, 2012

Macy’s and Toys"R"Us -- likely the two retailers most associated with Christma -- have joined together for a unique retail partnership.

CINCINNATI and WAYNE, N.J. — Macy’s and Toys"R"Us -- likely the two retailers most associated with Christmas -- have joined together for a unique retail partnership.

October 8, 2012

The first of Moose Toys anticipated Series Three Trash Pack Toys arrived at Toys"R"Us TImes Square this weekend at special event to welcome the toys arrival.

NEW YORK — The first of Moose Toys anticipated Series Three Trash Pack Toys arrived at Toys"R"Us TImes Square this weekend at special event to welcome the toys arrival. The third collection of the popular line of garbage-themed collectible toys is available starting this week exclusively at Toys“R”Us stores nationwide and online at Toysrus.com/TrashPack.

October 2, 2012

Toys“R”Us has stepped up its efforts to be the destination for holiday shopping this season by offering a price match guarantee on all items available in its Toys“R”Us and Babies“R”Us stores nationwide.

WAYNE, N.J. — Toys“R”Us has stepped up its efforts to be the destination for holiday shopping this season by offering a price match guarantee on all items available in its Toys“R”Us and Babies“R”Us stores nationwide. 

September 19, 2012

Toys"R"Us revealed its 2012 hot toys list Wednesday, but not before Walmart did the same, giving the discounter a head start and the opportunity to poke fun at the toy retailer's earlier announced toy reservation program.

WAYNE, N.J. — Toys"R"Us revealed its 2012 hot toys list Wednesday, but not before Walmart did the same, giving the discounter a head start and the opportunity to poke fun at the toy retailer's earlier announced toy reservation program.

September 4, 2012

Toys "R" Us enhanced its layaway program by dropping some fees and Walmart quickly responded.

Toys "R" Us enhanced its layaway program by dropping some fees and Walmart quickly responded.

Toys "R" Us dropped the $5 service fee and minimum purchase requirement from its layaway program in a bid to capture sales of those who begin their holiday shopping early.The company said it changed the rules for its layaway program, instituted in 2009, to waive the $5 upfront service fee and eliminate the minimum purchase requirement for all orders created in stores through October 31.

August 24, 2012

Toys"R"Us has released the 2012 edition of the Toys"R"Us Toy Guide for Differently-Abled Kids.

WAYNE, N.J. — Toys"R"Us has released the 2012 edition of the Toys"R"Us Toy Guide for Differently-Abled Kids. Published annually, this complimentary guide is available now in Toys"R"Us and Babies"R"Us stores nationwide and online, in both English and Spanish, at Toysrus.com/DifferentlyAbled. This year, mom, TV host and philanthropist Nancy O'Dell appears on the cover alongside Saskia Vogt, an 8-year-old girl with Down syndrome.

March 28, 2012

Target has its low price promise, 5% REDcard Rewards and this week, just in time for Easter, its circular is filled with 50% off deals on toys from Star Wars, Mega Bloks, Disney and Fisher-Price toys.

Target has its low price promise, 5% REDcard Rewards and this week, just in time for Easter, its circular is filled with 50% off deals on toys from Star Wars, Mega Bloks, Disney and Fisher-Price toys. And if those offers aren’t incentive enough to generate a visit to the local Target the company also featured eight free gift card offers ranging in denominations from $5 for any two Procter & Gamble brand products to $35 for a $179 B70 Platinum Edition Keurig brand coffee maker.