Content about Cliff Sifford

December 1, 2014

Improved e-commerce and marketing strategies are among the reasons Shoe Carnival President and CEO Cliff Sifford cited for the company’s increase in same store sales.

Improved e-commerce and marketing strategies are among the reasons Shoe Carnival President and CEO Cliff Sifford cited for the company’s increase in same store sales.

September 4, 2014

Shoe Carnival may have had a challenging second quarter thanks to soft store traffic, but the company is looking forward to implementing improved digital capabilities — including the launch of its first-ever mobile app — as part of its aggressive push to evolve the omnichannel shopping experience for its consumers.

Shoe Carnival may have had a challenging second quarter thanks to soft store traffic, but the company is looking forward to implementing improved digital capabilities — including the launch of its first-ever mobile app — as part of its aggressive push to evolve the omnichannel shopping experience for its consumers.

April 16, 2014

Shoe Carnival is collaborating with Lifetime’s “Devious Maids” to further promote the company’s first national, integrated advertising campaign. The advertising campaign coincides with the season two premiere of the series, which will debut Sunday, April 20, at 10 p.m. EDT/PDT.

Shoe Carnival is collaborating with Lifetime’s “Devious Maids” to further promote the company’s first national, integrated advertising campaign. The advertising campaign coincides with the season two premiere of the series, which will debut Sunday, April 20, at 10 p.m. EDT/PDT.

March 20, 2014

Bad weather and a tepid economy claimed another retail victim on Thursday as family footwear retailer Shoe Carnival posted weak sales and profits.

Bad weather and a tepid economy claimed another retail victim on Thursday as family footwear retailer Shoe Carnival posted weak sales and profits.

The operator of 379 stores said sales during its 13 week fourth quarter ended February 1 fell to $200.3 million compared to $205.7 million during the 14 week fourth quarter the prior year. Same store sales declined 2.5%. Profits during the period fell more sharply to $600,000, or three cents a share, from $3.2 million, or 13 cents a share the prior year, as gross margins contracted to 28.5% from 29.3%.

June 13, 2013

Shoe Carnival has appointed Kent Zimmerman as VP of e-commerce. Zimmerman will oversee the company’s e-commerce and omnichannel strategies.

EVANSVILLE, Ind. — Shoe Carnival has appointed Kent Zimmerman as VP of e-commerce. Zimmerman will oversee the company’s e-commerce and omnichannel strategies.

December 4, 2012

Former Belk executive Carl Scibetta has been named the new EVP and GMM at Shoe Carnival.

EVANSVILLE, Ind. — Former Belk executive Carl Scibetta has been named the new EVP and GMM at Shoe Carnival. Scibetta will report to Cliff Sifford, the former GMM, who was recently appointed president and CEO of the company.