Content about Coca-Cola

September 19, 2014

The Clorox Company’s board of directors has promoted Benno Dorer to CEO, effective Nov. 20. At that time, Donald R. Knauss will continue serving on the board in a newly created executive chairman role.

The Clorox Company’s board of directors has promoted Benno Dorer to CEO, effective Nov. 20. At that time, Donald R. Knauss will continue serving on the board in a newly created executive chairman role.

Knauss has served as chairman and CEO of the company since October 2006. Since January 2013, Dorer, 50, has served as EVP and chief operating officer, cleaning, international and corporate strategy.

September 3, 2014

Keurig Green Mountain and The Coca Cola Company have expanded their agreement to include select beverages from Coca Cola’s still brands portfolio in the Keurig hot brewing system in the United States and Canada. As such, Honest Tea will be the first brand from The Coca Cola Company available in K-Cup packs.

Keurig Green Mountain and The Coca Cola Company have expanded their agreement to include select beverages from Coca Cola’s still brands portfolio in the Keurig hot brewing system in the United States and Canada. As such, Honest Tea will be the first brand from The Coca Cola Company available in K-Cup packs.

August 27, 2014

Keurig Green Mountain has appointed José Octavio Reyes Lagunes, retired vice chairman of The Coca-Cola Export Corporation, to its board of directors.

Keurig Green Mountain has appointed José Octavio Reyes Lagunes, retired vice chairman of The Coca-Cola Export Corporation, to its board of directors.

August 19, 2014

NBTY, a global manufacturer, marketer, distributor and retailer of vitamins and nutritional supplements, has named Steven Cahillane CEO.

NBTY, a global manufacturer, marketer, distributor and retailer of vitamins and nutritional supplements, has named Steven Cahillane CEO.

A 25-year consumer goods industry veteran, Cahillane comes to NBTY from Coca-Cola, where he led the successful integration of Coca‐Cola Enterprises' North American bottling operation and drove significant market share gains as president of Coca-Cola Americas.
 

August 15, 2014

The Coca-Cola Company plans to acquire a 16.7% interest in Monster Beverage Corporation in an unconventional partnership arrangement involving brands, global distribution and $2.15 billion in cash.

The Coca-Cola Company plans to acquire a 16.7% interest in Monster Beverage Corporation in an unconventional partnership arrangement involving brands, global distribution and $2.15 billion in cash.

The companies entered into a long-term strategic partnership designed to leverage their respective strengths — Coke’s worldwide bottling system and Monster’s expertise in the energy segment of the beverage category — to accelerate growth globally.

June 20, 2014

Suburban Atlanta will be home to Keurig Green Mountain’s new manufacturing facility used to produce new cold products resulting from its new partnership with Coca-Cola.

Suburban Atlanta will be home to Keurig Green Mountain’s new manufacturing facility used to produce new cold products resulting from its new partnership with Coca-Cola.

June 20, 2014

Suburban Atlanta will be home to Keurig Green Mountain’s new manufacturing facility used to produce new cold products resulting from its new partnership with Coca-Cola.

Suburban Atlanta will be home to Keurig Green Mountain’s new manufacturing facility used to produce new cold products resulting from its new partnership with Coca-Cola.

June 16, 2014

Coca-Cola and U.S. soccer team member DaMarcus Beasley are joining forces to help consumers give soccer balls to schools. Through July 13, people can enter promotional codes from Coca-Cola products at coke.com/soccer and donate a soccer ball to the school of their choice.

Coca-Cola and U.S. soccer team member DaMarcus Beasley are joining forces to help consumers give soccer balls to schools. Through July 13, people can enter promotional codes from Coca-Cola products at coke.com/soccer and donate a soccer ball to the school of their choice.

“The Coca-Cola Company has always shared an enormous passion for soccer and the world of endless possibilities that it offers to youth globally and right here in the U.S.,” Coca-Cola North America’s VP Multicultural Marketing Lauventria Robinson, said.

June 16, 2014

Coca-Cola and U.S. soccer team member DaMarcus Beasley are joining forces to help consumers give soccer balls to schools. Through July 13, people can enter promotional codes from Coca-Cola products at coke.com/soccer and donate a soccer ball to the school of their choice.

Coca-Cola and U.S. soccer team member DaMarcus Beasley are joining forces to help consumers give soccer balls to schools. Through July 13, people can enter promotional codes from Coca-Cola products at coke.com/soccer and donate a soccer ball to the school of their choice.

“The Coca-Cola Company has always shared an enormous passion for soccer and the world of endless possibilities that it offers to youth globally and right here in the U.S.,” Coca-Cola North America’s VP Multicultural Marketing Lauventria Robinson, said.

June 11, 2014

The maker of DNA Energy Drink is eating its words after incorrectly announcing a distribution agreement between DNA Brands and Trenton Coca-Cola on Monday.

The maker of DNA Energy Drink is eating its words after incorrectly announcing a distribution agreement between DNA Brands and Trenton Coca-Cola on Monday.

DNA’s president and CEO, Eric Fowler, said Wednesday that the announcement from earlier this week was incorrect and that there was no agreement for distribution between the bottling company and DNA. The announcement also quoted Chuck Jones, citing him as president of the bottling company even though he is not.

June 11, 2014

The maker of DNA Energy Drink is eating its words after incorrectly announcing a distribution agreement between DNA Brands and Trenton Coca-Cola on Monday.

The maker of DNA Energy Drink is eating its words after incorrectly announcing a distribution agreement between DNA Brands and Trenton Coca-Cola on Monday.

DNA’s president and CEO, Eric Fowler, said Wednesday that the announcement from earlier this week was incorrect and that there was no agreement for distribution between the bottling company and DNA. The announcement also quoted Chuck Jones, citing him as president of the bottling company even though he is not.

May 27, 2014

Just four months after launching a major ad campaign, Staples named Frank Bifulco to the role of EVP of marketing where he will drive the brand’s ongoing repositioning.

Just four months after launching a major ad campaign, Staples named Frank Bifulco to the role of EVP of marketing where he will drive the brand’s ongoing repositioning.

May 27, 2014

Just four months after launching a major ad campaign, Staples named Frank Bifulco to the role of EVP of marketing where he will drive the brand’s ongoing repositioning.

Just four months after launching a major ad campaign, Staples named Frank Bifulco to the role of EVP of marketing where he will drive the brand’s ongoing repositioning.

May 16, 2014

The Coca-Cola Company’s innovative fountain dispensing platform, Coca-Cola Freestyle, has unveiled three new dispensers that will significantly expand the number of customer locations suited for the technology.

The Coca-Cola Company’s innovative fountain dispensing platform, Coca-Cola Freestyle, has unveiled three new dispensers that will significantly expand the number of customer locations suited for the technology.

The units offer additional beverage choices, including more low- and no-calorie options, as well as connectivity. The dispensers will be piloted by the end of the year.

May 9, 2014

Coca-Cola Bottling Co., the nation’s largest independent Coca-Cola bottler, has signed a definitive agreement with The Coca-Cola Company to expand the bottler’s franchise territory to include the Morristown and Johnson City, Tenn., territories currently served by Coca-Cola Refreshments USA, Inc. (CCR), a wholly owned subsidiary of The Coca-Cola Company.

Coca-Cola Bottling Co., the nation’s largest independent Coca-Cola bottler, has signed a definitive agreement with The Coca-Cola Company to expand the bottler’s franchise territory to include the Morristown and Johnson City, Tenn., territories currently served by Coca-Cola Refreshments USA, Inc. (CCR), a wholly owned subsidiary of The Coca-Cola Company.

May 5, 2014

Coca-Cola is enhancing its Coca-Cola Freestyle app. Beginning this month, an enhanced “Create Your Own Mix” feature will allow users to choose from more than 100 drink options to create a customized beverage that they can then pour from dispensers at participating outlets by connecting their smartphones to them.

Coca-Cola is enhancing its Coca-Cola Freestyle app. Beginning this month, an enhanced “Create Your Own Mix” feature will allow users to choose from more than 100 drink options to create a customized beverage that they can then pour from dispensers at participating outlets by connecting their smartphones to them.

The app is free for Android and iOS devices.

May 5, 2014

Coca-Cola is enhancing its Coca-Cola Freestyle app. Beginning this month, an enhanced “Create Your Own Mix” feature will allow users to choose from more than 100 drink options to create a customized beverage that they can then pour from dispensers at participating outlets by connecting their smartphones to them.

Coca-Cola is enhancing its Coca-Cola Freestyle app. Beginning this month, an enhanced “Create Your Own Mix” feature will allow users to choose from more than 100 drink options to create a customized beverage that they can then pour from dispensers at participating outlets by connecting their smartphones to them.

The app is free for Android and iOS devices.

March 21, 2014

The “AHH Effect” advertising campaign Coca-Cola launched last year with a social and digital first philosophy is getting a dose of old fashioned television this spring.

The “AHH Effect” advertising campaign Coca-Cola launched last year with a social and digital first philosophy is getting a dose of old fashioned television this spring.
 

March 21, 2014

The “AHH Effect” advertising campaign Coca-Cola launched last year with a social and digital first philosophy is getting a dose of old fashioned television this spring.

The “AHH Effect” advertising campaign Coca-Cola launched last year with a social and digital first philosophy is getting a dose of old fashioned television this spring.
 

February 21, 2014

The Coca-Cola Company is preparing to make changes to its board. Former ambassador Donald F. McHenry and Swedish businessman Jacob Wallenberg will not stand for re-election to the board at the company’s annual meeting of shareowners in April.

The Coca-Cola Company is preparing to make changes to its board. Former ambassador Donald F. McHenry and Swedish businessman Jacob Wallenberg will not stand for re-election to the board at the company’s annual meeting of shareowners in April.

February 21, 2014

Target has been ramping up digital efforts for a few years now, but its Digital Vendor Marketing (DVM) team is putting the retailer on the mobile games map.

Target has been ramping up digital efforts for a few years now, but its Digital Vendor Marketing (DVM) team is putting the retailer on the mobile games map.

Target sees mobile games as an opportunity to directly reach customers and showcase the brands and vendors on its store shelves.

“We’re really focused on creating great games for guests that are simple, yet challenging enough to make you want to play again and again,” says Dawn Block, who oversees the DVM team as a VP of Target.com and mobile.

February 14, 2014

For the 36th year Coca-Cola has aligned itself with one of Miami’s biggest parties, the annual festival known as Calle Ocho that is held each year in the city’s Little Havana neighborhood.

For the 36th year Coca-Cola has aligned itself with one of Miami’s biggest parties, the annual festival known as Calle Ocho that is held each year in the city’s Little Havana neighborhood.
 
The company is offering exclusive opportunities to meet and greet a variety of musicians at the festival, which will take place from 10 a.m.-7 p.m. Sunday, March 9.

February 14, 2014

For the 36th year Coca-Cola has aligned itself with one of Miami’s biggest parties, the annual festival known as Calle Ocho that is held each year in the city’s Little Havana neighborhood.

For the 36th year Coca-Cola has aligned itself with one of Miami’s biggest parties, the annual festival known as Calle Ocho that is held each year in the city’s Little Havana neighborhood.
 
The company is offering exclusive opportunities to meet and greet a variety of musicians at the festival, which will take place from 10 a.m.-7 p.m. Sunday, March 9.

February 6, 2014

Coca-Cola and Green Mountain Coffee Roasters have signed a 10-year agreement to work together on the development and introduction of Coca-Cola’s global brand portfolio for use in GMCR's upcoming Keurig