Content about Coca-Cola

June 20, 2014

Suburban Atlanta will be home to Keurig Green Mountain’s new manufacturing facility used to produce new cold products resulting from its new partnership with Coca-Cola.

Suburban Atlanta will be home to Keurig Green Mountain’s new manufacturing facility used to produce new cold products resulting from its new partnership with Coca-Cola.

June 20, 2014

Suburban Atlanta will be home to Keurig Green Mountain’s new manufacturing facility used to produce new cold products resulting from its new partnership with Coca-Cola.

Suburban Atlanta will be home to Keurig Green Mountain’s new manufacturing facility used to produce new cold products resulting from its new partnership with Coca-Cola.

June 16, 2014

Coca-Cola and U.S. soccer team member DaMarcus Beasley are joining forces to help consumers give soccer balls to schools. Through July 13, people can enter promotional codes from Coca-Cola products at coke.com/soccer and donate a soccer ball to the school of their choice.

Coca-Cola and U.S. soccer team member DaMarcus Beasley are joining forces to help consumers give soccer balls to schools. Through July 13, people can enter promotional codes from Coca-Cola products at coke.com/soccer and donate a soccer ball to the school of their choice.

“The Coca-Cola Company has always shared an enormous passion for soccer and the world of endless possibilities that it offers to youth globally and right here in the U.S.,” Coca-Cola North America’s VP Multicultural Marketing Lauventria Robinson, said.

June 16, 2014

Coca-Cola and U.S. soccer team member DaMarcus Beasley are joining forces to help consumers give soccer balls to schools. Through July 13, people can enter promotional codes from Coca-Cola products at coke.com/soccer and donate a soccer ball to the school of their choice.

Coca-Cola and U.S. soccer team member DaMarcus Beasley are joining forces to help consumers give soccer balls to schools. Through July 13, people can enter promotional codes from Coca-Cola products at coke.com/soccer and donate a soccer ball to the school of their choice.

“The Coca-Cola Company has always shared an enormous passion for soccer and the world of endless possibilities that it offers to youth globally and right here in the U.S.,” Coca-Cola North America’s VP Multicultural Marketing Lauventria Robinson, said.

June 11, 2014

The maker of DNA Energy Drink is eating its words after incorrectly announcing a distribution agreement between DNA Brands and Trenton Coca-Cola on Monday.

The maker of DNA Energy Drink is eating its words after incorrectly announcing a distribution agreement between DNA Brands and Trenton Coca-Cola on Monday.

DNA’s president and CEO, Eric Fowler, said Wednesday that the announcement from earlier this week was incorrect and that there was no agreement for distribution between the bottling company and DNA. The announcement also quoted Chuck Jones, citing him as president of the bottling company even though he is not.

June 11, 2014

The maker of DNA Energy Drink is eating its words after incorrectly announcing a distribution agreement between DNA Brands and Trenton Coca-Cola on Monday.

The maker of DNA Energy Drink is eating its words after incorrectly announcing a distribution agreement between DNA Brands and Trenton Coca-Cola on Monday.

DNA’s president and CEO, Eric Fowler, said Wednesday that the announcement from earlier this week was incorrect and that there was no agreement for distribution between the bottling company and DNA. The announcement also quoted Chuck Jones, citing him as president of the bottling company even though he is not.

May 27, 2014

Just four months after launching a major ad campaign, Staples named Frank Bifulco to the role of EVP of marketing where he will drive the brand’s ongoing repositioning.

Just four months after launching a major ad campaign, Staples named Frank Bifulco to the role of EVP of marketing where he will drive the brand’s ongoing repositioning.

May 27, 2014

Just four months after launching a major ad campaign, Staples named Frank Bifulco to the role of EVP of marketing where he will drive the brand’s ongoing repositioning.

Just four months after launching a major ad campaign, Staples named Frank Bifulco to the role of EVP of marketing where he will drive the brand’s ongoing repositioning.

May 16, 2014

The Coca-Cola Company’s innovative fountain dispensing platform, Coca-Cola Freestyle, has unveiled three new dispensers that will significantly expand the number of customer locations suited for the technology.

The Coca-Cola Company’s innovative fountain dispensing platform, Coca-Cola Freestyle, has unveiled three new dispensers that will significantly expand the number of customer locations suited for the technology.

The units offer additional beverage choices, including more low- and no-calorie options, as well as connectivity. The dispensers will be piloted by the end of the year.

May 9, 2014

Coca-Cola Bottling Co., the nation’s largest independent Coca-Cola bottler, has signed a definitive agreement with The Coca-Cola Company to expand the bottler’s franchise territory to include the Morristown and Johnson City, Tenn., territories currently served by Coca-Cola Refreshments USA, Inc. (CCR), a wholly owned subsidiary of The Coca-Cola Company.

Coca-Cola Bottling Co., the nation’s largest independent Coca-Cola bottler, has signed a definitive agreement with The Coca-Cola Company to expand the bottler’s franchise territory to include the Morristown and Johnson City, Tenn., territories currently served by Coca-Cola Refreshments USA, Inc. (CCR), a wholly owned subsidiary of The Coca-Cola Company.

May 5, 2014

Coca-Cola is enhancing its Coca-Cola Freestyle app. Beginning this month, an enhanced “Create Your Own Mix” feature will allow users to choose from more than 100 drink options to create a customized beverage that they can then pour from dispensers at participating outlets by connecting their smartphones to them.

Coca-Cola is enhancing its Coca-Cola Freestyle app. Beginning this month, an enhanced “Create Your Own Mix” feature will allow users to choose from more than 100 drink options to create a customized beverage that they can then pour from dispensers at participating outlets by connecting their smartphones to them.

The app is free for Android and iOS devices.

May 5, 2014

Coca-Cola is enhancing its Coca-Cola Freestyle app. Beginning this month, an enhanced “Create Your Own Mix” feature will allow users to choose from more than 100 drink options to create a customized beverage that they can then pour from dispensers at participating outlets by connecting their smartphones to them.

Coca-Cola is enhancing its Coca-Cola Freestyle app. Beginning this month, an enhanced “Create Your Own Mix” feature will allow users to choose from more than 100 drink options to create a customized beverage that they can then pour from dispensers at participating outlets by connecting their smartphones to them.

The app is free for Android and iOS devices.

March 21, 2014

The “AHH Effect” advertising campaign Coca-Cola launched last year with a social and digital first philosophy is getting a dose of old fashioned television this spring.

The “AHH Effect” advertising campaign Coca-Cola launched last year with a social and digital first philosophy is getting a dose of old fashioned television this spring.
 

March 21, 2014

The “AHH Effect” advertising campaign Coca-Cola launched last year with a social and digital first philosophy is getting a dose of old fashioned television this spring.

The “AHH Effect” advertising campaign Coca-Cola launched last year with a social and digital first philosophy is getting a dose of old fashioned television this spring.
 

February 21, 2014

The Coca-Cola Company is preparing to make changes to its board. Former ambassador Donald F. McHenry and Swedish businessman Jacob Wallenberg will not stand for re-election to the board at the company’s annual meeting of shareowners in April.

The Coca-Cola Company is preparing to make changes to its board. Former ambassador Donald F. McHenry and Swedish businessman Jacob Wallenberg will not stand for re-election to the board at the company’s annual meeting of shareowners in April.

February 21, 2014

Target has been ramping up digital efforts for a few years now, but its Digital Vendor Marketing (DVM) team is putting the retailer on the mobile games map.

Target has been ramping up digital efforts for a few years now, but its Digital Vendor Marketing (DVM) team is putting the retailer on the mobile games map.

Target sees mobile games as an opportunity to directly reach customers and showcase the brands and vendors on its store shelves.

“We’re really focused on creating great games for guests that are simple, yet challenging enough to make you want to play again and again,” says Dawn Block, who oversees the DVM team as a VP of Target.com and mobile.

February 14, 2014

For the 36th year Coca-Cola has aligned itself with one of Miami’s biggest parties, the annual festival known as Calle Ocho that is held each year in the city’s Little Havana neighborhood.

For the 36th year Coca-Cola has aligned itself with one of Miami’s biggest parties, the annual festival known as Calle Ocho that is held each year in the city’s Little Havana neighborhood.
 
The company is offering exclusive opportunities to meet and greet a variety of musicians at the festival, which will take place from 10 a.m.-7 p.m. Sunday, March 9.

February 14, 2014

For the 36th year Coca-Cola has aligned itself with one of Miami’s biggest parties, the annual festival known as Calle Ocho that is held each year in the city’s Little Havana neighborhood.

For the 36th year Coca-Cola has aligned itself with one of Miami’s biggest parties, the annual festival known as Calle Ocho that is held each year in the city’s Little Havana neighborhood.
 
The company is offering exclusive opportunities to meet and greet a variety of musicians at the festival, which will take place from 10 a.m.-7 p.m. Sunday, March 9.

February 6, 2014

Coca-Cola and Green Mountain Coffee Roasters have signed a 10-year agreement to work together on the development and introduction of Coca-Cola’s global brand portfolio for use in GMCR's upcoming Keurig Cold at-home beverage system.

Coca-Cola and Green Mountain Coffee Roasters have signed a 10-year agreement to work together on the development and introduction of Coca-Cola’s global brand portfolio for use in GMCR's upcoming Keurig Cold at-home beverage system.

Under the agreement, the companies will cooperate to bring the Keurig Cold beverage system to consumers around the world. The companies also entered into a Common Stock Purchase Agreement; Coca-Cola will purchase a 10% minority equity position in GMCR.

February 6, 2014

Coca-Cola and Green Mountain Coffee Roasters have signed a 10-year agreement to work together on the development and introduction of Coca-Cola’s global brand portfolio for use in GMCR's upcoming Keurig Cold at-home beverage system.

Coca-Cola and Green Mountain Coffee Roasters have signed a 10-year agreement to work together on the development and introduction of Coca-Cola’s global brand portfolio for use in GMCR's upcoming Keurig Cold at-home beverage system.

Under the agreement, the companies will cooperate to bring the Keurig Cold beverage system to consumers around the world. The companies also entered into a Common Stock Purchase Agreement; Coca-Cola will purchase a 10% minority equity position in GMCR.

January 29, 2014

The retail and consumer packaged goods industry fared poorly in a recent global ranking of corporate sustainability leaders with the handful of standouts being Coca-Cola, Johnson & Johnson, Staples and Campbell Soup Company.

The retail and consumer packaged goods industry fared poorly in a recent global ranking of corporate sustainability leaders with the handful of standouts being Coca-Cola, Johnson & Johnson, Staples and Campbell Soup Company.

The ranking of 100 companies compiled by Corporate Knights, a media, research and investment advisory company, included only17 U.S. companies and only two retailers. Sweden’s H&M was ranked 64th and Staples was ranked 72nd.

January 29, 2014

The retail and consumer packaged goods industry fared poorly in a recent global ranking of corporate sustainability leaders with the handful of standouts being Coca-Cola, Johnson & Johnson, Staples and Campbell Soup Company.

The retail and consumer packaged goods industry fared poorly in a recent global ranking of corporate sustainability leaders with the handful of standouts being Coca-Cola, Johnson & Johnson, Staples and Campbell Soup Company.

The ranking of 100 companies compiled by Corporate Knights, a media, research and investment advisory company, included only17 U.S. companies and only two retailers. Sweden’s H&M was ranked 64th and Staples was ranked 72nd.

January 20, 2014

Build-A-Bear Workshop has named Gina Collins as chief marketing officer and brand bear. Collins will lead the company’s marketing, public relations, entertainment and creative teams to drive sales growth and profitability.

Build-A-Bear Workshop has named Gina Collins as chief marketing officer and brand bear. Collins will lead the company’s marketing, public relations, entertainment and creative teams to drive sales growth and profitability.

She will also be responsible for branding, marketing, public relations, creative, licensing and corporate sales and will report to CEO Sharon John.

January 3, 2014

Archer Daniels Midland Company (ADM) has appointed Ben Bard as VP and global chief compliance officer, effective Jan. 20.

Archer Daniels Midland Company (ADM) has appointed Ben Bard as VP and global chief compliance officer, effective Jan. 20.

Bard will be responsible for ADM’s Office of Compliance and will oversee the company’s compliance policies and programs, including the code of conduct, ethics helpline, global anti-corruption program, trade compliance, antitrust and competition law, data protection, privacy and conflict of interest policies.

December 13, 2013

The Coca-Cola Company is making management and organizational changes to Coca-Cola Americas as part of its agenda to accelerate growth.

The Coca-Cola Company is making management and organizational changes to Coca-Cola Americas as part of its agenda to accelerate growth.

The company, which reorganized its operating structure last year, is taking further steps to streamline its focus and expedite its refranchising to independent bottling partners.

Effective Jan. 1, 2014, the integrated North America business will be segmented into a traditional company and bottler operating model that will consist of two operating units: Coca-Cola North America and Coca-Cola Refreshments.