Content about Coca-Cola

March 21, 2014

The “AHH Effect” advertising campaign Coca-Cola launched last year with a social and digital first philosophy is getting a dose of old fashioned television this spring.

The “AHH Effect” advertising campaign Coca-Cola launched last year with a social and digital first philosophy is getting a dose of old fashioned television this spring.
 

March 21, 2014

The “AHH Effect” advertising campaign Coca-Cola launched last year with a social and digital first philosophy is getting a dose of old fashioned television this spring.

The “AHH Effect” advertising campaign Coca-Cola launched last year with a social and digital first philosophy is getting a dose of old fashioned television this spring.
 

February 21, 2014

The Coca-Cola Company is preparing to make changes to its board. Former ambassador Donald F. McHenry and Swedish businessman Jacob Wallenberg will not stand for re-election to the board at the company’s annual meeting of shareowners in April.

The Coca-Cola Company is preparing to make changes to its board. Former ambassador Donald F. McHenry and Swedish businessman Jacob Wallenberg will not stand for re-election to the board at the company’s annual meeting of shareowners in April.

February 21, 2014

Target has been ramping up digital efforts for a few years now, but its Digital Vendor Marketing (DVM) team is putting the retailer on the mobile games map.

Target has been ramping up digital efforts for a few years now, but its Digital Vendor Marketing (DVM) team is putting the retailer on the mobile games map.

Target sees mobile games as an opportunity to directly reach customers and showcase the brands and vendors on its store shelves.

“We’re really focused on creating great games for guests that are simple, yet challenging enough to make you want to play again and again,” says Dawn Block, who oversees the DVM team as a VP of Target.com and mobile.

February 14, 2014

For the 36th year Coca-Cola has aligned itself with one of Miami’s biggest parties, the annual festival known as Calle Ocho that is held each year in the city’s Little Havana neighborhood.

For the 36th year Coca-Cola has aligned itself with one of Miami’s biggest parties, the annual festival known as Calle Ocho that is held each year in the city’s Little Havana neighborhood.
 
The company is offering exclusive opportunities to meet and greet a variety of musicians at the festival, which will take place from 10 a.m.-7 p.m. Sunday, March 9.

February 14, 2014

For the 36th year Coca-Cola has aligned itself with one of Miami’s biggest parties, the annual festival known as Calle Ocho that is held each year in the city’s Little Havana neighborhood.

For the 36th year Coca-Cola has aligned itself with one of Miami’s biggest parties, the annual festival known as Calle Ocho that is held each year in the city’s Little Havana neighborhood.
 
The company is offering exclusive opportunities to meet and greet a variety of musicians at the festival, which will take place from 10 a.m.-7 p.m. Sunday, March 9.

February 6, 2014

Coca-Cola and Green Mountain Coffee Roasters have signed a 10-year agreement to work together on the development and introduction of Coca-Cola’s global brand portfolio for use in GMCR's upcoming Keurig Cold at-home beverage system.

Coca-Cola and Green Mountain Coffee Roasters have signed a 10-year agreement to work together on the development and introduction of Coca-Cola’s global brand portfolio for use in GMCR's upcoming Keurig Cold at-home beverage system.

Under the agreement, the companies will cooperate to bring the Keurig Cold beverage system to consumers around the world. The companies also entered into a Common Stock Purchase Agreement; Coca-Cola will purchase a 10% minority equity position in GMCR.

February 6, 2014

Coca-Cola and Green Mountain Coffee Roasters have signed a 10-year agreement to work together on the development and introduction of Coca-Cola’s global brand portfolio for use in GMCR's upcoming Keurig Cold at-home beverage system.

Coca-Cola and Green Mountain Coffee Roasters have signed a 10-year agreement to work together on the development and introduction of Coca-Cola’s global brand portfolio for use in GMCR's upcoming Keurig Cold at-home beverage system.

Under the agreement, the companies will cooperate to bring the Keurig Cold beverage system to consumers around the world. The companies also entered into a Common Stock Purchase Agreement; Coca-Cola will purchase a 10% minority equity position in GMCR.

January 29, 2014

The retail and consumer packaged goods industry fared poorly in a recent global ranking of corporate sustainability leaders with the handful of standouts being Coca-Cola, Johnson & Johnson, Staples and Campbell Soup Company.

The retail and consumer packaged goods industry fared poorly in a recent global ranking of corporate sustainability leaders with the handful of standouts being Coca-Cola, Johnson & Johnson, Staples and Campbell Soup Company.

The ranking of 100 companies compiled by Corporate Knights, a media, research and investment advisory company, included only17 U.S. companies and only two retailers. Sweden’s H&M was ranked 64th and Staples was ranked 72nd.

January 29, 2014

The retail and consumer packaged goods industry fared poorly in a recent global ranking of corporate sustainability leaders with the handful of standouts being Coca-Cola, Johnson & Johnson, Staples and Campbell Soup Company.

The retail and consumer packaged goods industry fared poorly in a recent global ranking of corporate sustainability leaders with the handful of standouts being Coca-Cola, Johnson & Johnson, Staples and Campbell Soup Company.

The ranking of 100 companies compiled by Corporate Knights, a media, research and investment advisory company, included only17 U.S. companies and only two retailers. Sweden’s H&M was ranked 64th and Staples was ranked 72nd.

January 20, 2014

Build-A-Bear Workshop has named Gina Collins as chief marketing officer and brand bear. Collins will lead the company’s marketing, public relations, entertainment and creative teams to drive sales growth and profitability.

Build-A-Bear Workshop has named Gina Collins as chief marketing officer and brand bear. Collins will lead the company’s marketing, public relations, entertainment and creative teams to drive sales growth and profitability.

She will also be responsible for branding, marketing, public relations, creative, licensing and corporate sales and will report to CEO Sharon John.

January 3, 2014

Archer Daniels Midland Company (ADM) has appointed Ben Bard as VP and global chief compliance officer, effective Jan. 20.

Archer Daniels Midland Company (ADM) has appointed Ben Bard as VP and global chief compliance officer, effective Jan. 20.

Bard will be responsible for ADM’s Office of Compliance and will oversee the company’s compliance policies and programs, including the code of conduct, ethics helpline, global anti-corruption program, trade compliance, antitrust and competition law, data protection, privacy and conflict of interest policies.

December 13, 2013

The Coca-Cola Company is making management and organizational changes to Coca-Cola Americas as part of its agenda to accelerate growth.

The Coca-Cola Company is making management and organizational changes to Coca-Cola Americas as part of its agenda to accelerate growth.

The company, which reorganized its operating structure last year, is taking further steps to streamline its focus and expedite its refranchising to independent bottling partners.

Effective Jan. 1, 2014, the integrated North America business will be segmented into a traditional company and bottler operating model that will consist of two operating units: Coca-Cola North America and Coca-Cola Refreshments.

December 12, 2013

The Coca-Cola Company’s board of directors has named Ed Steinike as a senior VP and Robert J. Jordan Jr. as a VP. Jordan will succeed William D. Hawkins III as general tax counsel, who announced his intention to retire in March 2014 after 15 years of service with the company.

The Coca-Cola Company’s board of directors has named Ed Steinike as a senior VP and Robert J. Jordan Jr. as a VP. Jordan will succeed William D. Hawkins III as general tax counsel, who announced his intention to retire in March 2014 after 15 years of service with the company.

December 6, 2013

The Coca-Cola Company received the 2013 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards Luncheon held in the Encore Ballroom at Wynn Las Vegas. An official partner since 1998, Coca-Cola has become the first three-time recipient of the award.

The Coca-Cola Company received the 2013 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards Luncheon held in the Encore Ballroom at Wynn Las Vegas. An official partner since 1998, Coca-Cola has become the first three-time recipient of the award.

October 15, 2013

The Coca-Cola Company is focusing on the positive following third quarter results for the period ended Sept. 27. The company experienced continued global value share gains in total nonalcoholic ready-to-drink (NARTD) beverages for the 25th consecutive quarter.

The Coca-Cola Company is focusing on the positive following third quarter results for the period ended Sept. 27. The company experienced continued global value share gains in total nonalcoholic ready-to-drink (NARTD) beverages for the 25th consecutive quarter.

The company also reported worldwide volume growth of 2% in the third quarter against the backdrop of increasing volatility in several emerging markets. Coca-Cola Americas grew volume 1% in the quarter, with North America volume up 2% and Latin America volume flat in the quarter.

September 30, 2013

Leading outdoor brand Patagonia named former Nike, Coca-Cola and Johnson & Johnson marketing executive Joy Howard as its new VP of marketing.

Leading outdoor brand Patagonia named former Nike, Coca-Cola and Johnson & Johnson marketing executive Joy Howard as its new VP of marketing.

Howard joined Patagonia’s marketing team effective September 23 and will lead the development and execution of global marketing across all sales channels and communication platforms for Patagonia, as well as for the wider portfolio of Patagonia initiatives in food and media, and new brand extensions.

September 30, 2013

Leading outdoor brand Patagonia named former Nike, Coca-Cola and Johnson & Johnson marketing executive Joy Howard as its new VP of marketing.

Leading outdoor brand Patagonia named former Nike, Coca-Cola and Johnson & Johnson marketing executive Joy Howard as its new VP of marketing.

Howard joined Patagonia’s marketing team effective September 23 and will lead the development and execution of global marketing across all sales channels and communication platforms for Patagonia, as well as for the wider portfolio of Patagonia initiatives in food and media, and new brand extensions.

August 27, 2013

Diet Coke is launching a limited-edition T-shirt available exclusively in Target stores.

ATLANTA — Diet Coke is launching a limited-edition T-shirt available exclusively in Target stores.

The T-shirt is the winning design from the second season of the Diet Coke Young Designer Challenge. Part of the brand’s “Stay Extraordinary” platform, the challenge required participants to create an original T-shirt design inspired by Taylor Swift’s style and people who drink Diet Coke. Hundreds of designs from across the country were submitted.

August 19, 2013

The Coca-Cola Bottlers’ Association is turning 100. To mark the centennial, Bart Gobeil, chief operating officer in Georgia, will present a commendation to the association on behalf of Georgia Governor Nathan Deal, recognizing the impact that CCBA has made in supporting the local communities in which its members operate.

The Coca-Cola Bottlers’ Association is turning 100. To mark the centennial, Bart Gobeil, chief operating officer in Georgia, will present a commendation to the association on behalf of Georgia Governor Nathan Deal, recognizing the impact that CCBA has made in supporting the local communities in which its members operate.

August 19, 2013

The Coca-Cola Bottlers’ Association is turning 100. To mark the centennial, Bart Gobeil, chief operating officer in Georgia, will present a commendation to the association on behalf of Georgia Governor Nathan Deal, recognizing the impact that CCBA has made in supporting the local communities in which its members operate.

The Coca-Cola Bottlers’ Association is turning 100. To mark the centennial, Bart Gobeil, chief operating officer in Georgia, will present a commendation to the association on behalf of Georgia Governor Nathan Deal, recognizing the impact that CCBA has made in supporting the local communities in which its members operate.

July 19, 2013

Coca-Cola's board of directors has appointed Brent Hastie as the company's VP. Hastie was recently named VP of strategy and planning, which became effective just a few days ago.

ATLANTA — Coca-Cola's board of directors has appointed Brent Hastie as the company's VP. Hastie was recently named VP of strategy and planning, which became effective just a few days ago.

July 19, 2013

Coca-Cola's board of directors has appointed Brent Hastie as the company's VP. Hastie was recently named VP of strategy and planning, which became effective just a few days ago.

ATLANTA — Coca-Cola's board of directors has appointed Brent Hastie as the company's VP. Hastie was recently named VP of strategy and planning, which became effective just a few days ago.

July 18, 2013

Coca-Cola’s has appointed Santander UK plc CEO Ana Botín to the company’s board of directors.

ATLANTA — Coca-Cola’s has appointed Santander UK plc CEO Ana Botín to the company’s board of directors.

Santander UK plc is one of Britain’s leading personal financial services companies and a subsidiary of the Santander Group, the largest bank in the Eurozone.

July 18, 2013

Coca-Cola’s has appointed Santander UK plc CEO Ana Botín to the company’s board of directors.

ATLANTA — Coca-Cola’s has appointed Santander UK plc CEO Ana Botín to the company’s board of directors.

Santander UK plc is one of Britain’s leading personal financial services companies and a subsidiary of the Santander Group, the largest bank in the Eurozone.