ATLANTA — Coca-Cola has seen strong progress toward its goal to place 5 million women entrepreneurs across the Coca-Cola value chain by 2020 and plans to expand its initiative.
Called the 5by20 initiative, the program launched originally in four pilot countries: Brazil, India, South Africa and the Philippines. Coca-Cola plans to broaden its scope to a total of 12 countries, adding China, Costa Rica, Egypt, Haiti, Kenya, Mexico, Nigeria and Thailand. By the end of 2012, 5by20 will reach 300,000 women.