Content about Cola

August 15, 2014

The Coca-Cola Company plans to acquire a 16.7% interest in Monster Beverage Corporation in an unconventional partnership arrangement involving brands, global distribution and $2.15 billion in cash.

The Coca-Cola Company plans to acquire a 16.7% interest in Monster Beverage Corporation in an unconventional partnership arrangement involving brands, global distribution and $2.15 billion in cash.

The companies entered into a long-term strategic partnership designed to leverage their respective strengths — Coke’s worldwide bottling system and Monster’s expertise in the energy segment of the beverage category — to accelerate growth globally.

June 20, 2014

Suburban Atlanta will be home to Keurig Green Mountain’s new manufacturing facility used to produce new cold products resulting from its new partnership with Coca-Cola.

Suburban Atlanta will be home to Keurig Green Mountain’s new manufacturing facility used to produce new cold products resulting from its new partnership with Coca-Cola.

June 16, 2014

Coca-Cola and U.S. soccer team member DaMarcus Beasley are joining forces to help consumers give soccer balls to schools. Through July 13, people can enter promotional codes from Coca-Cola products at coke.com/soccer and donate a soccer ball to the school of their choice.

Coca-Cola and U.S. soccer team member DaMarcus Beasley are joining forces to help consumers give soccer balls to schools. Through July 13, people can enter promotional codes from Coca-Cola products at coke.com/soccer and donate a soccer ball to the school of their choice.

“The Coca-Cola Company has always shared an enormous passion for soccer and the world of endless possibilities that it offers to youth globally and right here in the U.S.,” Coca-Cola North America’s VP Multicultural Marketing Lauventria Robinson, said.

June 11, 2014

The maker of DNA Energy Drink is eating its words after incorrectly announcing a distribution agreement between DNA Brands and Trenton Coca-Cola on Monday.

The maker of DNA Energy Drink is eating its words after incorrectly announcing a distribution agreement between DNA Brands and Trenton Coca-Cola on Monday.

DNA’s president and CEO, Eric Fowler, said Wednesday that the announcement from earlier this week was incorrect and that there was no agreement for distribution between the bottling company and DNA. The announcement also quoted Chuck Jones, citing him as president of the bottling company even though he is not.

May 16, 2014

The Coca-Cola Company’s innovative fountain dispensing platform, Coca-Cola Freestyle, has unveiled three new dispensers that will significantly expand the number of customer locations suited for the technology.

The Coca-Cola Company’s innovative fountain dispensing platform, Coca-Cola Freestyle, has unveiled three new dispensers that will significantly expand the number of customer locations suited for the technology.

The units offer additional beverage choices, including more low- and no-calorie options, as well as connectivity. The dispensers will be piloted by the end of the year.

May 9, 2014

Coca-Cola Bottling Co., the nation’s largest independent Coca-Cola bottler, has signed a definitive agreement with The Coca-Cola Company to expand the bottler’s franchise territory to include the Morristown and Johnson City, Tenn., territories currently served by Coca-Cola Refreshments USA, Inc. (CCR), a wholly owned subsidiary of The Coca-Cola Company.

Coca-Cola Bottling Co., the nation’s largest independent Coca-Cola bottler, has signed a definitive agreement with The Coca-Cola Company to expand the bottler’s franchise territory to include the Morristown and Johnson City, Tenn., territories currently served by Coca-Cola Refreshments USA, Inc. (CCR), a wholly owned subsidiary of The Coca-Cola Company.

May 5, 2014

Coca-Cola is enhancing its Coca-Cola Freestyle app. Beginning this month, an enhanced “Create Your Own Mix” feature will allow users to choose from more than 100 drink options to create a customized beverage that they can then pour from dispensers at participating outlets by connecting their smartphones to them.

Coca-Cola is enhancing its Coca-Cola Freestyle app. Beginning this month, an enhanced “Create Your Own Mix” feature will allow users to choose from more than 100 drink options to create a customized beverage that they can then pour from dispensers at participating outlets by connecting their smartphones to them.

The app is free for Android and iOS devices.

April 24, 2014

As announced in February, The Coca-Cola Company’s board has today elected Kathy N. Waller as EVP and CFO. Waller is replacing Gary Fayard who is retiring after 20 years with the company.

As announced in February, The Coca-Cola Company’s board has today elected Kathy N. Waller as EVP and CFO. Waller is replacing Gary Fayard who is retiring after 20 years with the company.

April 23, 2014

Pepsi is teaming up with multi-platform recording artist Prince Royce artist in a year-long, multi-faceted deal that includes support of his U.S. summer tour and a national ad campaign.

Pepsi is teaming up with multi-platform recording artist Prince Royce artist in a year-long, multi-faceted deal that includes support of his U.S. summer tour and a national ad campaign.

Earlier this year, Pepsi and Prince Royce teamed up to surprise New York fans with a free performance the week leading up to Super Bowl XLVIII. In addition, Prince Royce appeared in a Pepsi intermission spot that aired during this year's 56th Annual Grammy Award show.

March 21, 2014

The “AHH Effect” advertising campaign Coca-Cola launched last year with a social and digital first philosophy is getting a dose of old fashioned television this spring.

The “AHH Effect” advertising campaign Coca-Cola launched last year with a social and digital first philosophy is getting a dose of old fashioned television this spring.
 

February 21, 2014

The Coca-Cola Company is preparing to make changes to its board. Former ambassador Donald F. McHenry and Swedish businessman Jacob Wallenberg will not stand for re-election to the board at the company’s annual meeting of shareowners in April.

The Coca-Cola Company is preparing to make changes to its board. Former ambassador Donald F. McHenry and Swedish businessman Jacob Wallenberg will not stand for re-election to the board at the company’s annual meeting of shareowners in April.

February 20, 2014

The Coca-Cola Company EVP and CFO Gary P. Fayard plans to retire in May, after 20 years of service with the company. Filling the role will be Kathy N. Waller. She will be elected CFO at the company’s April board meeting.

The Coca-Cola Company EVP and CFO Gary P. Fayard plans to retire in May, after 20 years of service with the company. Filling the role will be Kathy N. Waller. She will be elected CFO at the company’s April board meeting.

February 6, 2014

Coca-Cola and Green Mountain Coffee Roasters have signed a 10-year agreement to work together on the development and introduction of Coca-Cola’s global brand portfolio for use in GMCR's upcoming Keurig Cold at-home beverage system.

Coca-Cola and Green Mountain Coffee Roasters have signed a 10-year agreement to work together on the development and introduction of Coca-Cola’s global brand portfolio for use in GMCR's upcoming Keurig Cold at-home beverage system.

Under the agreement, the companies will cooperate to bring the Keurig Cold beverage system to consumers around the world. The companies also entered into a Common Stock Purchase Agreement; Coca-Cola will purchase a 10% minority equity position in GMCR.

January 20, 2014

Build-A-Bear Workshop has named Gina Collins as chief marketing officer and brand bear. Collins will lead the company’s marketing, public relations, entertainment and creative teams to drive sales growth and profitability.

Build-A-Bear Workshop has named Gina Collins as chief marketing officer and brand bear. Collins will lead the company’s marketing, public relations, entertainment and creative teams to drive sales growth and profitability.

She will also be responsible for branding, marketing, public relations, creative, licensing and corporate sales and will report to CEO Sharon John.

December 13, 2013

The Coca-Cola Company is making management and organizational changes to Coca-Cola Americas as part of its agenda to accelerate growth.

The Coca-Cola Company is making management and organizational changes to Coca-Cola Americas as part of its agenda to accelerate growth.

The company, which reorganized its operating structure last year, is taking further steps to streamline its focus and expedite its refranchising to independent bottling partners.

Effective Jan. 1, 2014, the integrated North America business will be segmented into a traditional company and bottler operating model that will consist of two operating units: Coca-Cola North America and Coca-Cola Refreshments.

December 6, 2013

The Coca-Cola Company received the 2013 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards Luncheon held in the Encore Ballroom at Wynn Las Vegas. An official partner since 1998, Coca-Cola has become the first three-time recipient of the award.

The Coca-Cola Company received the 2013 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards Luncheon held in the Encore Ballroom at Wynn Las Vegas. An official partner since 1998, Coca-Cola has become the first three-time recipient of the award.

October 15, 2013

The Coca-Cola Company is focusing on the positive following third quarter results for the period ended Sept. 27. The company experienced continued global value share gains in total nonalcoholic ready-to-drink (NARTD) beverages for the 25th consecutive quarter.

The Coca-Cola Company is focusing on the positive following third quarter results for the period ended Sept. 27. The company experienced continued global value share gains in total nonalcoholic ready-to-drink (NARTD) beverages for the 25th consecutive quarter.

The company also reported worldwide volume growth of 2% in the third quarter against the backdrop of increasing volatility in several emerging markets. Coca-Cola Americas grew volume 1% in the quarter, with North America volume up 2% and Latin America volume flat in the quarter.

September 30, 2013

Leading outdoor brand Patagonia named former Nike, Coca-Cola and Johnson & Johnson marketing executive Joy Howard as its new VP of marketing.

Leading outdoor brand Patagonia named former Nike, Coca-Cola and Johnson & Johnson marketing executive Joy Howard as its new VP of marketing.

Howard joined Patagonia’s marketing team effective September 23 and will lead the development and execution of global marketing across all sales channels and communication platforms for Patagonia, as well as for the wider portfolio of Patagonia initiatives in food and media, and new brand extensions.

August 27, 2013

Diet Coke is launching a limited-edition T-shirt available exclusively in Target stores.

ATLANTA — Diet Coke is launching a limited-edition T-shirt available exclusively in Target stores.

The T-shirt is the winning design from the second season of the Diet Coke Young Designer Challenge. Part of the brand’s “Stay Extraordinary” platform, the challenge required participants to create an original T-shirt design inspired by Taylor Swift’s style and people who drink Diet Coke. Hundreds of designs from across the country were submitted.

August 19, 2013

The Coca-Cola Bottlers’ Association is turning 100. To mark the centennial, Bart Gobeil, chief operating officer in Georgia, will present a commendation to the association on behalf of Georgia Governor Nathan Deal, recognizing the impact that CCBA has made in supporting the local communities in which its members operate.

The Coca-Cola Bottlers’ Association is turning 100. To mark the centennial, Bart Gobeil, chief operating officer in Georgia, will present a commendation to the association on behalf of Georgia Governor Nathan Deal, recognizing the impact that CCBA has made in supporting the local communities in which its members operate.

July 19, 2013

Coca-Cola's board of directors has appointed Brent Hastie as the company's VP. Hastie was recently named VP of strategy and planning, which became effective just a few days ago.

ATLANTA — Coca-Cola's board of directors has appointed Brent Hastie as the company's VP. Hastie was recently named VP of strategy and planning, which became effective just a few days ago.

July 18, 2013

Coca-Cola’s has appointed Santander UK plc CEO Ana Botín to the company’s board of directors.

ATLANTA — Coca-Cola’s has appointed Santander UK plc CEO Ana Botín to the company’s board of directors.

Santander UK plc is one of Britain’s leading personal financial services companies and a subsidiary of the Santander Group, the largest bank in the Eurozone.

July 16, 2013

Coca-Cola says slow economies in Europe, Asia and Latin America and cold weather conditions across multiple regions affected consumer spending as well as its overall nonalcoholic ready-to-drink beverage performance.

ATLANTA — Coca-Cola says slow economies in Europe, Asia and Latin America and cold weather conditions across multiple regions affected consumer spending as well as its overall nonalcoholic ready-to-drink beverage performance. 

July 15, 2013

Ahead of the 84th Major League Baseball All-Star Game in New York, Pepsi has announced a national partnership with New York Yankees All-Star second baseman Robinson Cano.

PURCHASE, N.Y. — Ahead of the 84th Major League Baseball All-Star Game in New York, Pepsi has announced a national partnership with New York Yankees All-Star second baseman Robinson Cano.

Cano will be officially welcomed as Pepsi's latest brand ambassador in a tribute spot that will run during the MLB All-Star Game Tuesday, July 16, on Fox.

July 3, 2013

Neil Marshall, global director of quality and food safety with the Coca-Cola Company is the newest member of the Consumer Goods Forum’s Global Food Safety Initiative (GFSI).

Neil Marshall, global director of quality and food safety with the Coca-Cola Company is the newest member of the Consumer Goods Forum’s Global Food Safety Initiative (GFSI).

Marshall replaces fellow Coca-Cola colleague D.V. Darshane who recent took a new position with Coca-Cola in Europe.