Content about Cola

March 21, 2014

The “AHH Effect” advertising campaign Coca-Cola launched last year with a social and digital first philosophy is getting a dose of old fashioned television this spring.

The “AHH Effect” advertising campaign Coca-Cola launched last year with a social and digital first philosophy is getting a dose of old fashioned television this spring.
 

February 21, 2014

The Coca-Cola Company is preparing to make changes to its board. Former ambassador Donald F. McHenry and Swedish businessman Jacob Wallenberg will not stand for re-election to the board at the company’s annual meeting of shareowners in April.

The Coca-Cola Company is preparing to make changes to its board. Former ambassador Donald F. McHenry and Swedish businessman Jacob Wallenberg will not stand for re-election to the board at the company’s annual meeting of shareowners in April.

February 20, 2014

The Coca-Cola Company EVP and CFO Gary P. Fayard plans to retire in May, after 20 years of service with the company. Filling the role will be Kathy N. Waller. She will be elected CFO at the company’s April board meeting.

The Coca-Cola Company EVP and CFO Gary P. Fayard plans to retire in May, after 20 years of service with the company. Filling the role will be Kathy N. Waller. She will be elected CFO at the company’s April board meeting.

February 6, 2014

Coca-Cola and Green Mountain Coffee Roasters have signed a 10-year agreement to work together on the development and introduction of Coca-Cola’s global brand portfolio for use in GMCR's upcoming Keurig Cold at-home beverage system.

Coca-Cola and Green Mountain Coffee Roasters have signed a 10-year agreement to work together on the development and introduction of Coca-Cola’s global brand portfolio for use in GMCR's upcoming Keurig Cold at-home beverage system.

Under the agreement, the companies will cooperate to bring the Keurig Cold beverage system to consumers around the world. The companies also entered into a Common Stock Purchase Agreement; Coca-Cola will purchase a 10% minority equity position in GMCR.

January 20, 2014

Build-A-Bear Workshop has named Gina Collins as chief marketing officer and brand bear. Collins will lead the company’s marketing, public relations, entertainment and creative teams to drive sales growth and profitability.

Build-A-Bear Workshop has named Gina Collins as chief marketing officer and brand bear. Collins will lead the company’s marketing, public relations, entertainment and creative teams to drive sales growth and profitability.

She will also be responsible for branding, marketing, public relations, creative, licensing and corporate sales and will report to CEO Sharon John.

December 13, 2013

The Coca-Cola Company is making management and organizational changes to Coca-Cola Americas as part of its agenda to accelerate growth.

The Coca-Cola Company is making management and organizational changes to Coca-Cola Americas as part of its agenda to accelerate growth.

The company, which reorganized its operating structure last year, is taking further steps to streamline its focus and expedite its refranchising to independent bottling partners.

Effective Jan. 1, 2014, the integrated North America business will be segmented into a traditional company and bottler operating model that will consist of two operating units: Coca-Cola North America and Coca-Cola Refreshments.

December 6, 2013

The Coca-Cola Company received the 2013 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards Luncheon held in the Encore Ballroom at Wynn Las Vegas. An official partner since 1998, Coca-Cola has become the first three-time recipient of the award.

The Coca-Cola Company received the 2013 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards Luncheon held in the Encore Ballroom at Wynn Las Vegas. An official partner since 1998, Coca-Cola has become the first three-time recipient of the award.

October 15, 2013

The Coca-Cola Company is focusing on the positive following third quarter results for the period ended Sept. 27. The company experienced continued global value share gains in total nonalcoholic ready-to-drink (NARTD) beverages for the 25th consecutive quarter.

The Coca-Cola Company is focusing on the positive following third quarter results for the period ended Sept. 27. The company experienced continued global value share gains in total nonalcoholic ready-to-drink (NARTD) beverages for the 25th consecutive quarter.

The company also reported worldwide volume growth of 2% in the third quarter against the backdrop of increasing volatility in several emerging markets. Coca-Cola Americas grew volume 1% in the quarter, with North America volume up 2% and Latin America volume flat in the quarter.

September 30, 2013

Leading outdoor brand Patagonia named former Nike, Coca-Cola and Johnson & Johnson marketing executive Joy Howard as its new VP of marketing.

Leading outdoor brand Patagonia named former Nike, Coca-Cola and Johnson & Johnson marketing executive Joy Howard as its new VP of marketing.

Howard joined Patagonia’s marketing team effective September 23 and will lead the development and execution of global marketing across all sales channels and communication platforms for Patagonia, as well as for the wider portfolio of Patagonia initiatives in food and media, and new brand extensions.

August 27, 2013

Diet Coke is launching a limited-edition T-shirt available exclusively in Target stores.

ATLANTA — Diet Coke is launching a limited-edition T-shirt available exclusively in Target stores.

The T-shirt is the winning design from the second season of the Diet Coke Young Designer Challenge. Part of the brand’s “Stay Extraordinary” platform, the challenge required participants to create an original T-shirt design inspired by Taylor Swift’s style and people who drink Diet Coke. Hundreds of designs from across the country were submitted.

August 19, 2013

The Coca-Cola Bottlers’ Association is turning 100. To mark the centennial, Bart Gobeil, chief operating officer in Georgia, will present a commendation to the association on behalf of Georgia Governor Nathan Deal, recognizing the impact that CCBA has made in supporting the local communities in which its members operate.

The Coca-Cola Bottlers’ Association is turning 100. To mark the centennial, Bart Gobeil, chief operating officer in Georgia, will present a commendation to the association on behalf of Georgia Governor Nathan Deal, recognizing the impact that CCBA has made in supporting the local communities in which its members operate.

July 19, 2013

Coca-Cola's board of directors has appointed Brent Hastie as the company's VP. Hastie was recently named VP of strategy and planning, which became effective just a few days ago.

ATLANTA — Coca-Cola's board of directors has appointed Brent Hastie as the company's VP. Hastie was recently named VP of strategy and planning, which became effective just a few days ago.

July 18, 2013

Coca-Cola’s has appointed Santander UK plc CEO Ana Botín to the company’s board of directors.

ATLANTA — Coca-Cola’s has appointed Santander UK plc CEO Ana Botín to the company’s board of directors.

Santander UK plc is one of Britain’s leading personal financial services companies and a subsidiary of the Santander Group, the largest bank in the Eurozone.

July 16, 2013

Coca-Cola says slow economies in Europe, Asia and Latin America and cold weather conditions across multiple regions affected consumer spending as well as its overall nonalcoholic ready-to-drink beverage performance.

ATLANTA — Coca-Cola says slow economies in Europe, Asia and Latin America and cold weather conditions across multiple regions affected consumer spending as well as its overall nonalcoholic ready-to-drink beverage performance. 

July 15, 2013

Ahead of the 84th Major League Baseball All-Star Game in New York, Pepsi has announced a national partnership with New York Yankees All-Star second baseman Robinson Cano.

PURCHASE, N.Y. — Ahead of the 84th Major League Baseball All-Star Game in New York, Pepsi has announced a national partnership with New York Yankees All-Star second baseman Robinson Cano.

Cano will be officially welcomed as Pepsi's latest brand ambassador in a tribute spot that will run during the MLB All-Star Game Tuesday, July 16, on Fox.

July 3, 2013

Neil Marshall, global director of quality and food safety with the Coca-Cola Company is the newest member of the Consumer Goods Forum’s Global Food Safety Initiative (GFSI).

Neil Marshall, global director of quality and food safety with the Coca-Cola Company is the newest member of the Consumer Goods Forum’s Global Food Safety Initiative (GFSI).

Marshall replaces fellow Coca-Cola colleague D.V. Darshane who recent took a new position with Coca-Cola in Europe.

May 2, 2013

Jones Soda Co., a beverage company known for its colorful sodas and customer-designed packaging, announced the launch of Natural Jones Soda.

SEATTLE — Jones Soda Co., a beverage company known for its colorful sodas and customer-designed packaging, announced the launch of Natural Jones Soda.

The Natural Jones Soda product line is sweetened with a proprietary blend of natural sweeteners including pure cane sugar, organic agave syrup and stevia. Each 12-ounce glass bottle contains 30 calories, five grams of fiber and five grams of sugar and comes in four fruit flavors: Green Apple, Orange Mango, Cherry and Lemon Lime.

April 25, 2013

Coca-Cola’s board of directors has elected Robin Moore as one of the company’s VPs.

ATLANTA — Coca-Cola’s board of directors has elected Robin Moore as one of the company’s VPs.
 
Moore, 47, was recently named chief of internal audit, effective May 1, replacing Connie McDaniel who is retiring after 24 years with the company. Moore is currently global director of finance operations in global business services. She began her career with the company in 1995 and has assumed roles of increasing responsibility including senior audit manager in corporate audit and director of financial reporting in the controller’s group.

March 26, 2013

Feed The Children, PepsiCo and Walmart partnered with Central Union Mission in Washington, D.C. this week to distribute two tractor-trailers full of food and essentials to help 800 area children and families in need.

Feed The Children, PepsiCo and Walmart partnered with Central Union Mission in Washington, D.C. this week to distribute two tractor-trailers full of food and essentials to help 800 area children and families in need.

PepsiCo, a longtime Feed The Children partner, donated Frito-Lay brand snacks, Quaker brand products and Pepsi brand beverages while Walmart, with the assistance of its suppliers, provided a loaf of bread and a five pound bag of apples and oranges to each of the 800 families.

March 24, 2013

Pepsi has unveiled a new single-serve bottle, marking its first design update since 1996.

PURCHASE, N.Y. — Pepsi has unveiled a new single-serve bottle, marking its first design update since 1996.  The new bottle will be rolled out in markets nationwide starting in April in 16-ounce and 20-ounce packaging, with full conversion taking a few years. 

March 11, 2013

ATLANTA — The Coca-Cola Company and IFC (International Finance Corporation), a member of the World Bank Group, have formed a $100 million, three-year joint initiative to provide access to finance for women entrepreneurs in Eurasia and Africa.

February 19, 2013

Ingrid Saunders Jones, SVP global community connections for the Coca-Cola Company and chair of the Coca-Cola Foundation will retire after 30 years with the company, effective June 1.

ATLANTA — Ingrid Saunders Jones, SVP global community connections for the Coca-Cola Company and chair of the Coca-Cola Foundation will retire after 30 years with the company, effective June 1. 

A well-respected global leader, Jones joined The Coca-Cola Company in 1982 and has held roles of increasing responsibility around the Company’s corporate giving and community outreach. She has served as Chair of The Coca-Cola Foundation since 1991.

February 19, 2013

CHICAGO — Muhtar Kent, CEO of The Coca-Cola Company, Mindy Grossman, CEO of HSN Inc., and actress and activist Geena Davis will headline an all-star bill at the Network of Executive Women Executive Leaders Forum, July 23 to 25 in Los Angeles. More than 250 senior-level executives from the retail and consumer products industry are expected to attend the invitation-only event.

January 28, 2013

Songstress Taylor Swift has signed on as the new face of Diet Coke's "Stay Extraordinary" campaign, which celebrates the self-assured and aspirational people who enjoy Diet Coke everyday.

ATLANTA — Songstress Taylor Swift has signed on as the new face of Diet Coke's "Stay Extraordinary" campaign, which celebrates the self-assured and aspirational people who enjoy Diet Coke everyday.

December 28, 2012

Beyonce and Pepsi are reaching out to football fans to participate in a unique crowdsourcing initiative for this year’s Super Bowl halftime show.

Beyonce and Pepsi are reaching out to football fans to participate in a unique crowdsourcing initiative for this year’s Super Bowl halftime show.

Super Bowl XLVII is scheduled for February 3 in New Orleans and Beyonce is the featured entertainer for the Pepsi sponsored half time show. What’s different about this year’s event is the beverage brand and entertainer have issued an open call for fans to submit a poses that will be used in an opening video that welcomes Beyonce to the stage.