Content about Communication

October 16, 2014

Retail advertising solutions provider Bonial International, parent company of Retale, has placed several executives in key roles as it looks to disrupt the traditional retail advertising universe.

Retail advertising solutions provider Bonial International, parent company of Retale, has placed several executives in key roles as it looks to disrupt the traditional retail advertising universe.

Dan Cripe was name chief technology officer and Andrea Francesco Domeneghini was named chief marketing officer at Bonial and will be based in the company’s Berlin headquarters.

October 8, 2014

Retailers have had a tough year when it comes to advertising prices. In January, a California court issued a multimillion dollar penalty against Overstock.com, after determining that the company advertised discounts in a misleading manner.

Retailers have had a tough year when it comes to advertising prices. In January, a California court issued a multimillion dollar penalty against Overstock.com, after determining that the company advertised discounts in a misleading manner. Since then, retailers across a range of industries have been dragged into costly lawsuits and regulatory investigations involving similar issues. If you’re wondering how something as mundane as advertising the price of an item could lead to so much trouble it’s because the issue is more complicated than most people think.

October 1, 2014

PowerReviews, a leading provider of ratings, reviews and question-and-answer technology, is partnering with Olapic, a visual commerce platform for collecting, curating and sharing customer photos and videos on e-commerce sites.

PowerReviews, a leading provider of ratings, reviews and question-and-answer technology, is partnering with Olapic, a visual commerce platform for collecting, curating and sharing customer photos and videos on e-commerce sites.

The companies believe their strategic partnership can help brands and retailers create more authentic and compelling e-commerce experiences by capturing and embedding user-generated content such as ratings, reviews, images and video directly into the purchase path.

August 20, 2014

Clothing and shoe retailer Sam Edelman’s upcoming fall advertising campaign will feature supermodel Kate Upton.

Clothing and shoe retailer Sam Edelman’s upcoming fall advertising campaign will feature supermodel Kate Upton.

This season is Upton’s third as a model for the company. The campaign will be the first to advertise for Sam Edelman’s line of apparel, and features shots of Upton by Mert Alas and Marcus Piggott, who photographed her in London.
 

July 1, 2014

Express brand ambassador Kate Upton will debut her first advertising campaign for the retailer. The launch of the fall 2014 denim campaign with Upton makes her the first celebrity spokesperson to be featured in the brand's advertising in more than a decade.

Express brand ambassador Kate Upton will debut her first advertising campaign for the retailer. The launch of the fall 2014 denim campaign with Upton makes her the first celebrity spokesperson to be featured in the brand's advertising in more than a decade.

Upton will celebrate the launch with an exclusive RSVP-only "A Date with Denim and Kate Upton" event at the recently opened Express Times Square store in New York Tuesday, July 8.

May 29, 2014

Savvy consumer packaged goods and retail marketers already know the value of leveraging social media to drive sales and now Twitter has equipped them with a new tool to more effectively engage shoppers.

Savvy consumer packaged goods and retail marketers already know the value of leveraging social media to drive sales and now Twitter has equipped them with a new tool to more effectively engage shoppers.

The social media platform recently introduced a new creative ad unit called the “Website Card” which enables advertisers to perform the neat trick of surfacing Web site content within a Tweet. Doings so allows advertisers to then drive traffic to any page of their site such as a specific product page, relevant blog post or notworthy review.

April 16, 2014

Shoe Carnival is collaborating with Lifetime’s “Devious Maids” to further promote the company’s first national, integrated advertising campaign. The advertising campaign coincides with the season two premiere of the series, which will debut Sunday, April 20, at 10 p.m. EDT/PDT.

Shoe Carnival is collaborating with Lifetime’s “Devious Maids” to further promote the company’s first national, integrated advertising campaign. The advertising campaign coincides with the season two premiere of the series, which will debut Sunday, April 20, at 10 p.m. EDT/PDT.

March 28, 2014

Time Inc.'s All You brand is expanding its newsstand distribution beginning with the April 2014 issue, already in newsstands.

Time Inc.'s All You brand is expanding its newsstand distribution beginning with the April 2014 issue, already in newsstands.

In addition to being sold at Walmart, All You will be available at most major retail chains across the country including supermarkets, drugstores and bookstores like Kroger, Publix, Safeway, Target, CVS, Walgreens and Barnes & Noble, in addition to being sold by subscription. This expansion follows a successful rollout across retailers in the Southeast market that began last June.

February 3, 2014

A proliferation in the ways shoppers engage with retailers and consume content across platforms has transformed traditional marketing and spawned new approaches to measuring advertising effectiveness.

A proliferation in the ways shoppers engage with retailers and consume content across platforms has transformed traditional marketing and spawned new approaches to measuring advertising effectiveness.

This week digital measurement leader comScore said it had joined with the Coalition for Innovative Media Measurement (CIMM) to expand a cross-platform measurement service that provides a continuous view and measurement of media suage across TV, radio, desktop, smartphone and mobile.

January 24, 2014

Following its fourth-quarter results, Kimberly-Clark plans to pursue targeted growth initiatives and support growth opportunities with increased advertising and research spending.

Following its fourth-quarter results, Kimberly-Clark plans to pursue targeted growth initiatives and support growth opportunities with increased advertising and research spending.

The company’s net sales of $5.3 billion were even with the year-ago period. Organic sales, which exclude the impact of changes in foreign currency exchange rates and lost sales as a result of European strategic changes and pulp and tissue restructuring actions, rose 5%, including an 11% increase in K-C International.  

November 5, 2013

Macy's has integrated NantMobile’s iD visual recognition technology into its Star Gifts app to allow customers to shop on the go from catalogs, billboards and magazine ads.

Macy's has integrated NantMobile’s iD visual recognition technology into its Star Gifts app to allow customers to shop on the go from catalogs, billboards and magazine ads.

August 15, 2013

Kellogg is looking to BrightRoll, an independent video advertising platform, to help the company simplify and maximize the efficiency of its digital video advertising.

Kellogg is looking to BrightRoll, an independent video advertising platform, to help the company simplify and maximize the efficiency of its digital video advertising.

Kellogg is expanding its video advertising capabilities and leveraging BrightRoll’s platform to boost brand awareness among a growing digital audience, as consumer viewing habits shift from television to computers, mobile devices and connected TVs. 

August 5, 2013

Efforts to revitalize the J.C. Penney brand are now under the leadership of Debra Berman, a former Kraft and advertising executive who was named SVP of marketing at the struggling retailer.

Efforts to revitalize the J.C. Penney brand are now under the leadership of Debra Berman, a former Kraft and advertising executive who was named SVP of marketing at the struggling retailer.

Berman most recently served as vp of marketing strategy and engagement at Kraft where she was responsible for marketing strategy and engagement, directing global brand strategy and customer engagement for all Kraft-owned brands and leading Kraft's marketing communications Center of Excellence.

July 9, 2013

National retail brand builder Zimmerman Advertising has shaken up its leadership team. It appointed former Papa John's International CMO Andrew Varga to agency president and promoted its current president Pat Patregnani to CEO.

FT. LAUDERDALE — National retail brand builder Zimmerman Advertising has shaken up its leadership team. It appointed former Papa John's International CMO Andrew Varga to agency president and promoted its current president Pat Patregnani to CEO. 

July 3, 2013

Every week, retailers unleash significant advertising and promotion efforts in the perpetual competition to engage shoppers, drive trips and grow sales.

Every week, retailers unleash significant advertising and promotion efforts in the perpetual competition to engage shoppers, drive trips and grow sales. Annual retail sales and market share are the result of the competition that played out in the preceding 52 individual weeks, and many companies highly value “winning the week.” But some weeks can be much more competitive than others, creating challenges for retailers also facing strong pressures to be efficient and limit costs.

June 11, 2013

Coty has promoted Catherine Walsh to the newly created position of SVP of corporate communications. The company will look to Walsh to help strengthen its global brand-building efforts.

NEW YORK — Coty has promoted Catherine Walsh to the newly created position of SVP of corporate communications. The company will look to Walsh to help strengthen its global brand-building efforts.

June 4, 2013

Sociomantic Labs, digital advertising solutions provider for e-commerce marketers, has hired Charles Pitzer as the company’s VP of sales for North America.

NEW YORK — Sociomantic Labs, digital advertising solutions provider for e-commerce marketers, has hired Charles Pitzer as the company’s VP of sales for North America.  

Pitzer has more than 25 years of sales experience, 14 of which have been concentrated in media with a focus on online advertising. He joins Sociomantic from Criteo. Previously Pitzer held positions at Specific Media, Advertising.com and IDG Communications.

May 15, 2013

Walmart has partnered with Inward Strategic Consulting to design an innovative way to engage with staff and foster what the company hopes is a fun yet productive work environment that enhances customer experience.

BOSTON — Walmart has partnered with Inward Strategic Consulting to design an innovative way to engage with staff and foster what the company hopes is a fun yet productive work environment that enhances customer experience. 

March 8, 2013

Dunnhumby Ltd.,an analyzer of brand value for consumer goods and retail companies, has hired Lung Huang, formerly of Arbitron, as VP digital advertising for global partnerships.

CINCINNATI — Dunnhumby Ltd.,an analyzer of brand value for consumer goods and retail companies, has hired Lung Huang, formerly of Arbitron, as VP digital advertising for global partnerships. In this newly created role, Huang will lead the company’s efforts to expand their integrated suite of solutions across media - both offline (traditional TV and print) and digital (online, mobile, social), across the globe. He will be based in New York City.

November 29, 2012

Digital audience measurement firm comScore has launched a new service called Media Metrix Multi-Platform to help advertisers makes sense of how shoppers are interacting with their brands in an increasingly multi-channel world.

Digital audience measurement firm comScore has launched a new service called Media Metrix Multi-Platform to help advertisers makes sense of how shoppers are interacting with their brands in an increasingly multi-channel world.

November 14, 2012

Social media will influence how people plan to shop this holiday season nearly as much as word-of-mouth and store advertisements, according to a survey conducted by ConsumerSearch.com, part of the About Group.

NEW YORK, N.Y. — Social media will influence how people plan to shop this holiday season nearly as much as word-of-mouth and store advertisements, according to a survey conducted by ConsumerSearch.com, part of the About Group.

July 11, 2012

ShopAtHome.com, a coupon search engine, announced that Tim Mayer has joined the company as VP marketing.

DENVER — ShopAtHome.com, a coupon search engine, announced that Tim Mayer has joined the company as VP marketing.
 
In his new role, Mayer will be responsible for spearheading this objective, overseeing user experience and member engagement.

July 6, 2012

It may be back to basics in Walmart’s apparel department, but shoppers still crave discounted brands and fashion as evidenced by continued strength at some familiar retailers.

It may be back to basics in Walmart’s apparel department, but shoppers still crave discounted brands and fashion as evidenced by continued strength at some familiar retailers.

TJX and Ross Stores both posted same-store sales increases of 7% during June, and both companies used the occasion of the better-than-expected results to elevate their profits forecasts. TJX said June sales increase 9% to $2.3 billion, while Ross said its June sales increased 12% to $886 million.

June 27, 2012

Walmart is offering its customers more ways to connect with the availability of a new prepaid mobile broadband service from TruConnect Mobile.

LOS ANGELES — Walmart is offering its customers more ways to connect with the availability of a new prepaid mobile broadband service from TruConnect Mobile.

Walmart is now the exclusive provider of Internet on the Go, powered by the MiFi 2200 Intelligent Mobile Hotspot and a service plan from TruConnect with no monthly fee and where the data balance never expires (if used once a year). This is different from other low-cost prepaid monthly services where unused megabytes are wasted at the end of the month – potentially driving up the cost.

June 14, 2012

Walmart in May continued its heightened level of advertising activity, hitting the market with an increased number of circulars that contained more pages. For a look at how Walmart’s promotional activity stacked up to other leading retailers, click here to see the last monthly data from Market Track.